Emma lewis audience research powerpoint

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  • Audience Research By Emma Lewis
  • Secondary Research 5 of the top 15 superhero films include:- Spiderman- The Incredibles- Batman- Superman Returns- The Dark Knight Theses films were all successful in attractingaudiences, shown through their success in reachingthe top 15 superhero films produced.
  • How was each film successful in attracting their audience?Spiderman: Firstly, the institution whom distributed this film was Sony.Automatically this can attract people who are of interest of previous films produced bythis institution, yet this only being a minor way of how audiences were attracted incomparison to other attractions. A major way the producers attracted an audience forSpiderman was by keeping to the rather typical superhero story, involving a binaryopposition (villain), a love interest and the superhero being an average person on a day today basis. People who enjoy this form of storyline are those who are likely to beinterested in this film as that is there interest. Also, this film is aimed at wide age range ofaudiences yet most commonly children aged 7 or above where the film would also havesecondary audiences being an adult with their child, say the parents, resulting in moreviewers. However, this film is aimed at people of all ages. Another audience attraction isthose simply interested in action films due to superhero films tending to contain a fairamount of action, like Spiderman.
  • The Incredibles: This successful superhero film was produced by Pixar and distributed by Walt Disney pictures. This would be a major attraction for children, especially knowing it was a Walt Disney film as this is a common institution, whom children know and enjoy their films. Due to the enjoyability of Disney films by children, knowing the Incredibles is also a Disney film would automatically attract a large audience of those whom are fans of Disney films. Therefore, there major target audience was aimed at children of both genders. It was created to be suitable for children of both genders through the use of male and female superhero figures within the production. However, yet again, The Incredibles would breach to a secondary audience being the parents of the children or whichever adult was to take them to the viewing, or allow them to watch it, developing their range of audiences. Also, people who are interested in superhero based films were interested in this film however not all ages interested due to some not being interested in animated films.
  • Batman: This film is a Warner Bros production and was distributed by them. This already develops the range of audiences who are of interest in this film, as people who enjoy previous productions by Warner Bros, are likely to be interested in another one of their viewings. This being one form of how Batman attracted a part of their audience. Another interest for viewers would be the fact that this a slightly different style superhero story, where Batman , isnt an ordinary guy such as in Spiderman or Superman Returns, hes a billionaire who is well- known by everyone but not his secret identity (batman). This is also slightly different to typical superhero films due to him not having actual powers just using his sheer body strength. This would attract an audience as people are interested in a change from the usual story. The main audience for this film, is people interested in action as it is majorly action packed, in comparison to some superhero films. Furthermore, people of both genders will be of interest as theres both male and female characters, where there is a love interest involved and this could attract those interested in a sense of romance within a film. In relation to age, this film appeals to people of any age mostly those in the teenage generation and middle-aged.
  • Superman Returns: Being within the top 15 superhero films, Warner Bros is the institution for this film. People whom are of interest of previous Warner Bros films they have seen are likely to be attracted to another one of their productions, being a way of intriguing some audiences. Due to this film being an extension film to the sequel of the four superman films, creating a fifth one was likely to attract the audience of whom were of interest of the previous 4. This story is slightly different to the typical superhero story having a major focus on a female character within the story being supermans love interest, aswell as his binary opposition (villain) throughout most of the production. Furthermore, supermans powers arent like other superhero films, he was born with them, also giving a twist to the typical superhero story attracting certain audiences who a like a change or variety to story lines. This attracted people of both genders due to the use of male and female characters. The main age range with interest in this film is those who are in their late teens due to them being most likely to have seen the previous superman films than those a younger generation and anyone above this age.
  • The Dark Knight: Finally, the most popular successful superhero film, again made by Warner Bros. Although the institution of this film is extremely popular and well known and attracts a massive audience due to people enjoying previous films by these producers, this clearly wasnt the main audience attraction as fellow Warner Bros films such as Batman Forever and Superman Returns werent and arent as popular as this production. A major attraction for people in this film may have been the actors within such as Heath Ledger, of whom plays The Joker, playing the villain in the film. Also, due to the current death of this actor, this could have impacted upon the number of audience viewers due to the common mentioning of him through different forms of media. However, another way of how Warner Bros attracted an audience for this film was that this film appears to have a twist to such as it having a darker side to it by being more gruesome, dramatic and having a major focus on the villain. The age range for this film would be for mid- teens and above. This is because this film seems to be a lot more violent being in-appropriate for younger children. Also, people of interest in action packed films would be a major audience for The Dark Knight as it is full of action being its main focus.
  • Target Audiences for Upcoming ReleasesThe Amazing Spiderman: I believe the target audiencefor this film will be those who were interested in theprevious Spiderman films, as they will give anotherSpiderman film an opportunity. Aswell as those whoenjoyed The Amazing Spiderman film which wasnt in 3D.Due to this film being in 3D, this will attract a wider range,targeting those who enjoy viewing films in 3D. People ofboth genders will be targeted in order to get the largestaudience as possible, as this results in the productioncompany making money. When looking at the upcomingreleases age of their target audience, I would say it is aimedat young children from age 7 and above, as children tend tobe of interest in 3D movies, aswell as Spiderman being amore child friendly based superhero. Children below the ageof 7 may struggle to understand the storyline hence why Ibelieve the target audience would be above age 7. Finally,with the same producers (Sony) as the previous Spidermanfilms created this will attract an audience aswell as those ofan interest in other Sony films.
  • Teenage Mutant Ninja Turtles: This is another upcoming release for 2013, produced by Paramount. I feel that their target audience would be primarily people who have an interest in their previous TV episodes and their film form the 1990s. Although this release will be different, this could be an attraction for viewers, in order to see in what way it is different to the first film. A further target audience would be children, as they are likely to have seen the cartoon TV episodes of Teenage Mutant Ninja Turtles recently aswell as young adults who will have seen these TV episodes and the 1990s film when they were younger. People of both genders could be their target audience as either gender may have enjoyed Teenage Mutant Ninja Turtles previous productions.
  • Reasons why The Dark Knight Rises is believed to be successful in finding audiences:Dark Knight, attracting the A major advantage is that its the sequel to The rather huge audience who enjoyed The Dark Knight making it a huge success. The involvement of new actress Anne Hathaway playing Catwoman who could be a major source appealing to females due to her appearance in previous films such as The Devil Wears Prada which many women love. This will widen the audience as more females will be interested, due to an interest the actress being used. Its already sold screening six months in advance of the release date (20/7/12), sugessting it has already achieved an audience before its been released. It will continue from the hype on The Dark Knight.
  • Reasons why The Avengers isbelieved to be successful in finding audiences: The combining of six characters from previous blockbusters is a major reason as to why their will be a success in finding audiences, as if an individual has an interest in just one of these 6 characters, they are likely to view the film just to see them. A number of famous actors/actresses are featuring within the film such as Gwyneth Paltrow, Samuel L Jackson, Chris Evans and Robert Downey Jr. This will be another success to finding audiences as with a range of famous actors you get a variety of audiences, being people who are interested in them as individuals or their acting in previous films.
  • Reasons why The Amazing Spiderman is believed to be successful in finding audiences: all the following $100 The first Spiderman movie set the mark for million superhero movies which have opened since then such as Ironman. People who are aware of this will go to the viewing. in the hope that it will be as much of a success as their first film. People interested in the Spiderman sequels, are prone to be viewers of The Amazing Spiderman. A big global event was held, promoting the film making people more aware the production, on the basis the audience will widen due to being informed of the new creation. It is being released the day before the 4th july, being Americas independence day, a bank holiday, in the hope to having more viewers, as more people will have the time to go and view the film in cinemas.
  • The Importance of star actors & stardirectors in helping superhero films to be successful Through the use of star actors and star directors, this can have a major impact upon a films success. If an audience is aware of who has directed the movie, they are likely to watch the film and if enjoy their viewing, then continue to purchase it when released. This generates income for the producers, allowing them to use this money to create new films or develop on new technologies . For example, director James Cameron did so in his film Avatar, advancing on 3D technology. Also, the appearance of star actors will attract audiences, due to them having a sheer interest in that actor due to seeing them in previous films. For example, The Avengers has a high chance of success due to the starring of famous Hollywood actor, Robert Downey Jr. who previously featured in iron man.
  • Primary Research Depending on what is involved with any media product but in this case, the superhero genre in particular, has a major impact on who the target audience is for that product. We can see this through the secondary research, as different types of audiences are attracted to different films within the same genre such as children are more interested in The Incredibles, whereas mid - teenagers to adults, have more of an interest in The Dark Knight due to both genres having different aspects such as The Incredibles is a cartoon, whereas The dark knight is reality action, with famous actors. This is how media products address different audiences through how they portray their film.
  • What I found When conducting one form of primary research I spoke to a group of 3 people where I found out:- What aspects they like about the superhero genre- What aspects they dislike about the superhero genre- What they expect to see in superhero genre products. Within the audience I asked, the majority mostly enjoy the action scenes in the superhero genre. Where one of them stated it gets your pulse racing, wanting to know whats going to happen next, where these scenes give them that feeling of being on the edge of their seat. Also I found that the audience feel superhero films are a successful way to witness high action stunts in this type of genre. Two of the people in the group I spoke to being female, relish the opportunity to see attractive or hot as one female from the group stated, physically strong male superheros, participating in the dramatic scenes within superhero films.
  • Research ContinuedFrom a much deeper discussion on this research, it became clear that the audiencealso like t he mysterious elements surrounding superheros ,who have a duel identity.This being the way they live their ordinary life and how they undertake theirsuperhero duties. All three people within the group stated what they expect to see inthis genre, being the typical conventions associated with a superhero movie. Thisimplies why film producers are reluctant to change the style of superhero films, asthis is majorly appealing to a wide target audience. They also commented on howmuch they enjoy thrill and excitement linked to a super heros powers. The enjoymentof this is that this is usually the main focus of what helps them to defeat the villain(binary opposition).Furthermore, one member of the group felt that some superhero films such as Thorprolong the action scenes. The group member stated this can frustrate somemembers of the audience as they would like to see action from the outset. Animprovement they wish to happen in this genre is to attempt to steer away fromstereotypes such as the superhero always defeating the villain, as they feel this makesthe film predictable. In conclusion, people who I spoke to are entertained by superhero films. In order toprevent bias to this research, I asked people of both genders in order to obtain morereliable research as males and females could have a difference of opinion.
  • Primary research (2)For this I focused on just one persons opinion on superhero genre films in orderto find out a more in depth opinion of them. Aswell as relating their opinions tospecific superhero films. Here is what I found: When asking the individual what they particularly enjoy about the superhero genre they stated Superhero films are very enjoyable due to the action scenes within, on how well the institution has displayed these scenes. Also that the storylines are also enjoyable and fascinating, being a major interest for him for this style of film. An example given with reference to a superhero genre was Spiderman, on the creativeness of this idea, as to how someone created the idea of being bit by a spider and how this can give a person super powers, being the sense of fascination which the individual enjoys most.
  • Continued When asking what the individual disliked about superhero genres I discovered that:- The individual felt these films are more dramathan action based, where even though fight scenesare particularly enjoyable due to the use of specialeffects, there is a lot of dialogue where, theindividual felt this spoils the viewing as superherofilms should be based mostly on action, as this iswhat they feel the trailers portray, feeling moreaction is needed overall.- Furthermore, stated that superhero films havequite in depth storylines where they are grippingfor the consumer, however, if the smallest piece ofinformation is missed when viewing, it can effectthe audiences idea of what is going on due to somuch happening.
  • When asking the individual of what they expect to find in superhero genres I found that: -He expects a person living who is living there everyday life, to then being transformed either minutely or majorly, due to a change in their life, resulting in them becoming a superhero. An example given being IRONMAN, where the individual stated, although he doesnt live a normal life due to him being a millionaire, he sells weapons making money, as he was kidnapped by terrorists, yet when escaping from them this changes his view on weapons, where he becomes ironman being a major change. A minute example is superman where he was born with his powers. Also expected within the superhero genre is :- A Love interest- A Villain who seems to also have powers- A Sense of comedy to lighten up the mood-Great effects-And a hint towards a sequel.