Emiratization

Emiratization

One Approach

EmiratizationFormal education is the foundation,

Now . . .it is time to apply this education!

“If you can’t do it, you don’t know it.”2Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

EmiratizationNOW is the time . . .

for Emirati College and University graduates to create and operate

consistently successfulsmall businesses that nurture, challenge,

and support their dreams

3Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

OneSuggestion

Business “Soft Skills”Training Centers

owned and operated byyoung Emirati women



Project Proposal To conduct a 16 week Training Center Skills program

to prepare 8 to 10 young Emirati women to set up and operate a Business “Soft Skills” Training Company.

To oversee, with an Emirati female assistant, the operation of that Center for the 8 months following the training program.


Why a project to create a Business “Soft Skills” Training Center?

By creating their own Training Center,our young entrepreneurs will bring

a passion and a focus to the program.

They will be totally engagedin the birth of their business.

Their success will be determinedby the center’s success!



Key Requirement:To hire a mature, enthusiastic, Arabic/English speaking, educated Emirati woman to be Training and Management Assistant to the Program Director.Interview and select candidatesProvide Arabic translation during the programSupervise the Center’s operation for one year



Important features of the program:1. Very careful selection of participants (with ongoing

family contact).

2. Constant and continuous practice.

3. Weekly “public” presentations or workshops for family, friends, and potential customers.

4. Entrepreneur visits and presentations.



Important features of the program5. A small group of 8 to 10 participants to allow for

personal coaching.

6. Interviews with parents and/or spouse to explain the program.

7. Participant in-program interviews with family, friends, business associates and potential customers in the training workshops.



Important features of the program8. Ongoing training skills improvement, consulting

and new program creation.

9. Very little publicity for this first program.

10. Director will work with exceptional program graduates to become instructors.

11. If successful, additional programs will be offered.



Program topics: (for details, please see pages 20 to 30)

1. Presentation Skills – Head and Heart2. Training Methods for exceptional learning3. Marketing the Center4. Sales Skills to “sell” the workshops5. Entrepreneurship – from “idea” to “ Our Center”6. Organizing the Center7. Operating the Center8. Managing the Center



Director: Tom Pattillo has resided in the UAE for over three

years, and has observed, read about, and researched the challenge of Emiratization.

12

has real life experience. His company, Catalyst Consulting Limited (1985 - 1999) worked with over 20,000 individuals and hundreds of companies throughout Canada, the USA, and Bermuda.

Tom PattilloBA, MBA

Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence


Tom Pattillo (continued)

taught University level business courses for 8 years in Canada

primary profession is Business Soft Skills Trainer.

recommendations (following) confirm that young Emirati men and women enjoy and benefit from Tom’s teaching methods.



Tom Pattillo References “Tom has been actively engaged in conducting Presentation Skills, Business Etiquette and Multicultural Awareness Workshops for our young aspiring national trainees. We thank Tom for his contribution and recommend him for any future programs especially for training and grooming young Emiratis who are entering the professional field.”

Shekar SawantHead Learning & Development

Emirates National Bank of DubaiApril 21, 2009

(Tom) “ . . . you are a very fine trainer, plus your dedication and attitude towards Emiratization in UAE is unsurpassed amongst the expatriate population here. If you there is anything else I can do for you towards your project, I would be most happy to oblige.”

Ayadh FarooqHead of National Development

10 December 200914Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence


Request:• I would like to work with an organization

(public or private) to implement this project.

• Please contact me at:• [email protected]

A UAE based friend will contact you directly as appropriate.



mailto:[email protected]

Program Details



Training Center SkillsPresentation Skills – Head & Heart1. Developing knowledge, skills, attitude and confidence2. Practicing concepts vital to balance of course3. Weekly “live” presentation4. Mastering the Communication Process5. Building effective PowerPoint presentations6. Establishing and maintaining control7. Always creating engagement8. Creating interactive presentations9. Using “your” talent effectively


Training Center SkillsTraining Methods for exceptional learning1. Mastering a variety of training processes2. Creating coaching intensity3. Perfecting the sample workshop4. Creating a workshop based on our expertise5. Practicing workshop skills: free workshops6. Constantly engaging your participants7. Walking the talk: living the principles


Training Center SkillsMarketing the Center1. Profiling our best customers2. Creating a marketing plan3. Insuring effective research4. Creating customer surveys5. Conducting focus group activities6. Building “marketing kits” for sales team7. Effectively using social media8. Finding and leading our “tribe”


Training Center SkillsSales Skills to “sell” the Workshops1. Mastering one-on-one selling skills2. Building client relationships3. Focusing on consultative selling4. Using prospect triangulation5. Making your own marketing tool kit6. Understanding our strengths7. Demonstrating selling skills to outside audiences


Training Center SkillsEntrepreneurship1. Focusing on the process of success2. Translating ideas into actions3. Finding mentors4. Creating the Advisory Board5. Becoming aware of the E-Myth6. Gaining insight and advice from entrepreneurs7. Making plans and presentations based on “ideas

and actions”21Emiratization Proposal Business Skills Coaching: Improving Performance and Confidence

Training Center SkillsOrganizing the Center1. Using the SWOT analysis to formulate and focus

objectives, strategy and tactics2. Finding, developing, and managing trainers3. “Creating” sales professionals4. Building the management process and team5. Planning for training facilities6. Shaping Business processes7. Coordinating Community Relations


Training Center SkillsOrganizing the Center (continued)8. Utilizing banking advice and raising capital9. Licenses, government regulations10.Establishing computer systems11.Forming an advisory group12.Planning the first 100 days of operation13.Arranging opening ceremonies14.Creating a Publicity Plan


Training Center SkillsOperating the Center1. Planning and living day-to-day activities2. Knowing what we must accomplish: yearly, monthly,

weekly, and daily3. Setting security standards4. Establishing Opening and Closing times5. Preparing and “living” accounting activities6. Overseeing customer service: day care, cafeteria,

complaints, problems, and perception


Training Center SkillsManaging the Center1. Understanding and applying:

1. Planning2. Organizing3. Leading4. Controlling

2. Being efficient and effective3. Setting and meeting objectives


Training Center SkillsManaging the Center (continued)4. Developing employees5. Maximizing information technology benefits6. Course Development7. Business


Potential Program Components and Time Line Preparation Program Tom E. A. Girlshours days hours days

Sponsor Approval (time, fees, expenses, location) 18 3 7,500Select Training and Management Assistant 30 5 12,500Program Promotion 18 3 7,500 7500Participant Selection: Interviews with family as appropriate 24 4 10,000 10,0001. Presentation Skills – Head and Heart 42 7 17,500 17,5002. Training Methods for exceptional learning 72 12 30,000 30,0003. Marketing the Center 36 6 15,000 15,0004. Sales Skills to “sell” the workshops 30 5 12,500 12,5005. Entrepreneurship – from “idea” to “ Our Center” 36 6 15,000 15,0006. Organizing the Center 42 7 17,500 17,5007. Operating the Center 30 5 12,500 12,5008. Managing the Center 30 5 12,500 12,500Move to and set up Training Center 24 4 10,000 10,000Evaluating Progress: Throughout the Program 12 2 5,000 5,000Opening Celebration: Prepare and Conduct 24 4 10,000 10,000

Total 90 15 390 65Weeks 3 13



Emiratization

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