Hi, I’mtodd

( @toddmetrics )

Hi, I’mtodd

I’m a digital analytics manager / generanalyst.

talkin’ about:

① Safety

② Abstraction

③ Building (things)

What about

Analytics Hygiene?

What of those diseased reports,

stinky processes,

and rotten data?

The principles are embedded within.

The goal is always to improve and prevent.

The principles are embedded within.

The goal is always to improve and prevent.

wait what?

wait what?

Good Stuff

Bad Stuff

• Trust in data and analyses• Spending time on actionables,

improvements, prevention• Collaborative analytics

environment (involvement, participation, inquiry)

• +$ …

• Misinterpretations of data• Treading water• Stagnating analytics

environment (ignorance, repetition, degrading in quality)

• -$ …

① Safety

flickr/alvarogalve

“Safety will be an indicator that we’re making progress in changing our habits across the entire institution.”

--Paul O’Neill, former CEO, Alcoa

via Charles Duhigg, The Power of Habits

① Safety

protect yourself

fromnonhuman

entities

① Safety

flickr/alvarogalve

#measure forconversions

and quality

① Safety

flickr/alvarogalve

#measure forconversions

and quality

① Safety

flickr/alvarogalve

www.slideshare.net/ToddBelcher

① Safety

① Safety

① Safety

① Safety

① Safety

the secondary system of record

?

① Safety

① Safety

② Abstraction“the process of considering something independently of its associations, attributes, or concrete accompaniments”

-”Google”

② Abstraction

② Abstraction

② Abstraction

③ Building

“I don’t think we should be so risk averse.”

--Matt Gershoff, CEO of Conductrics

via eMetrics Boston 2014 (Monday!)

③ Building

③ Building

Meta data entry point

User

Marketing automation / MDB

Testing

Log / datastore

scheduled/live read

scheduled/immediate push

③ Building

③ Building

③ Building

Thank you!

tbdac.com/emetrics