Emerging Trends in Mobile App Development

The mobile industry has metamorphosed from the first DynaTAC prototype model towearable devices and has become part of Internet of Things (IoT) through the last fourdecades. It is now an integral part of our lives, on account of its usability andaffordability. With the mobile app industry evolving at such a fast pace, it is an absolute

requirement for a mobile app development company to keep track of the

emerging trends in the industry.

User experience comes first: With large-scale competition and increasing number ofsmartphone users, it becomes imperative that a mobile app should be embedded withfeatures that promote better user experience for its success. Leading mobile appdevelopment companies are continuously striving to provide our customers withunequalled user experience from all our apps.

App security: Implementing app security has called for more focus these days. A lot ofsensitive information is handled during each transaction. Hackers continuously try toexploit this data. An app that promises high-end security is always a boon to yourbusiness goals.

Cloud driven development: The benefits of using the cloud technology in your mobileapp development is that the apps can be accessed on multiple mobile devices with samefeatures and functions from anywhere.

Wearable devices: There is no doubt that wearable technology promises to be the futurein electronic fashion wears and tech wears and it is certain to hit the billion dollarindustry in a big way. Wearable devices are supposed to be taken up by leadingenterprises to improve their productivity and efficiency in 2016.

Internet of Things (IoT): Multiple devices are being used by all of us these days. Thereis a lot of scope in developing mobile applications that can control various electronicdevices that we use in our everyday lives. IoT has already influenced healthcare,marketing and business industries. There are a lot of smart home appliances available inthe market already.

In- App advertising and purchasing: The paid app download model of monetization ismaking way to a more practicable solution, i.e. in-app advertising. In-app advertisingand purchasing are today’s feasible source for making revenue.

App analytics: Tracing your app’s performance is really crucial in all sectors, becausethe data is a major deciding factor for streamlining your apps. This data representscustomer engagement and success of your app.

Location based apps: It’s happy times for businesses based on location apps, becausethey are growing fast. There are more and more apps being developed for businessessuch as restaurants, real estate, home décors, sales of used products etc.

Location based Wi-Fi services: As data plans are becoming costlier, the prime focusfor networking locally is now on Wi-Fi services. Apple has already lead the way byintroducing their customers to Beacon technology. Android will follow Apple in thecoming years. The advantage is that the businesses could know where there customersare concentrated and provide them with more specific content.

Mobile gaming: Beginning from 2014, the mobile game industry has been graduallyshifting from developing single player games to multiplayer games. Another trenddeveloping within mobile gaming is social media integration and cloud driven games.

Enterprise apps are growing: It is predicted that all major enterprises will bedeveloping own apps in 2016, to boost their efficiency and performance. The demandsfor enterprise apps are currently huge.

Emergence of hybrid apps: Hybrid apps have successfully completed the experimentalphase and are now widely being adopted. It combines both the elements of native andweb apps. There will be contents that are accessible only locally as well as that areshared online.

M-commerce and Mobile payments: M-commerce and mobile payments are taken upby many users as this has given them the advantage of shopping at their convenience.Consumers can browse, purchase and pay for their goods, all from their mobile withoutthe need of a credit/debit card.

A mobile app development company should be keen in incorporating these trends

in their development process, in order to be successful.

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