Emerging Media in the Non-Profit Arena

The Digital DiagnosisEmerging Media in the Non-Profit

Arena John C. Havens @johnchavens

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Who I Am

• Founder/Principal of Transitional Media

• Former EVP, Social Media for Porter Novelli

• Author, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand

• Former VP, Business Development for BlogTalkRadio

• Guide to Podcasting for About.com (Original Guide)

• Professional Actor for 15 years in NYC



Accountability Based Influence

(ABI)



ROI to ROEReturn on Engagement



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Only 16% of all non-profits plan on using mobile websites in 2011



Building a Social Innovation Pipeline

Distinguish between the mediums - Use Facebook for general broadcast and fan to fan conversations, and LinkedIn for a discussion on IT staffing.

Always have a PURPOSE - are you recruiting volunteers? Cultivating activists? Don’t just SCHILL FOR COIN.

Leverage volunteers to be your Social Media activists.



Each time Lose For Good is mentioned in social media -- blogs, Twitter, Facebook -- Weight Watchers will donate $1 to Share Our Strength and Action Against Hunger, up to $75,000.

Since Lose For Good launched in 2008, Weight Watchers members and online subscribers around the world have lost more than 12 million pounds, resulting in more than $3 million donated to programs that provide children and families with better access to nutritious food.



It's easy to spread the word. Here's how: Today, September 19, 2011 participate in any and/or all of the social media strategies below:

Facebook: "Like” the official Weight Watchers page, as well as the pages for Weight Watchers Supermarket Foods, Share Our Strength, or Action Against Hunger.

Twitter: Become a new follower of: @weightwatchers, @shareourstrength, or @acfusa; Tweet or ReTweet using the hashtag #LoseForGood

Blog: Write a blog post about the Lose For Good campaign on your personal blog or in the WeightWatchers.com Community

Check-In: Check in from your mobile device to a participating Weight Watchers location on Facebook Places or Check-in to the official Lose For Good Challenge in the Weight Watchers Community

Getting Geeky(Emerging Media Case Studies)



P&G ‘s Always Me Ovulation Tracker

• Personalized question and answer function to address intimate questions

• Comprehensive, interactive tracker and calendar to help manage a woman’s period/cycle

• “Shop Always” button for discreet, immediate and direct online purchase of Always feminine hygiene products from one’s mobile device as well as a store locator

Accountability Based Influence

(ABI)



Will your actions speak louder than

your words?



Who?Who?Who?Who?



I really wanna’ know.



John C. Havens [email protected]@johnchavens



http://www.baesystems.com/

Emerging Media in the Non-Profit Arena

Business

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