Emerging - DPO International

Emerging Food Supplement Market Trend

Food Supplement Market Insight

• The global dietary supplements market size was valued at USD 133.1 billion in 2016 and is

projected to achieve at a CAGR of 9.6% from 2016 to 2024.

• Asia-Pacific holds the principal share in the market, followed by North America and Europe.

• Considerable presence of the aging population in developing countries like India, China and

Japan has increased the demand for supplements in recent years.

• In terms of future growth, the Asia-Pacific region is poised to expand at a faster pace, led by

rising income level and gradual acceptance of health products in daily living.

Sources: Grand View Research, 2018; Mordor Intelligence, 2018

Food Supplements Market Segmentation

• Based on product type, the vitamin segment is steadily

growing whereas the fatty acid segment are the fastest

growing supplement segment due to popularity of

omega-3-based supplements.

• In 2017, vitamin segment of the global dietary

supplement market was valued at USD 34.39 billion.

• Mineral-based dietary supplement is a well-established

segment of the overall nutraceutical market due to

years of clinical research as well as longstanding

tradition of use.

Source: Mordor Intelligence, 2018

Sources: Nutrition Business Journal, 2018 ; Euromonitor International, 2017; 2018; Hexa Research, 2018

General Wellness

Heart Health & Healthy

Aging

Healthy Sleep & Energy

Cognitive & Mental Health

Menopause & Pre/Postnatal

Bone & Joint Health

Immunity

Beauty from Within

Gut Health

Supplement Trends Segmented by Condition

• General Wellness

- It is crucial to maintain an optimal level of wellness and vitality to live a higher quality life

and allows us to get through our daily activities.

• Gut Health

- Consumers increasingly opting for combination of dietary supplements for prevention and

probiotic supplements to support digestive health.

• Heart Health and Healthy Aging

- Rising consciousness regarding the importance of omega 3 supplements owing to high

prevalence of heart diseases within emerging economies such as China and India is

expected to drive demand for omega 3 supplements in near future.


Sources: Nutrition Business Journal, 2018 ; Euromonitor International, 2017; 2018; Hexa Research, 2018

• Bone and Joint Health

- World populations are getting older and with age the risk of bone and joint health issues –

such as osteoporosis, rheumatoid arthritis and osteoarthritis increases.

• Healthy Sleep and Energy

- A high-quality sleep helps you restores many functions it calls on during daily life such as

temperature regulation, a strong immune system, steady hormone levels and good

appetite.

- Energy is the essential fuel for health, development and livelihoods.

Sources: Nutrition Business Journal, 2018; Gunn, 2018; National Sleep Foundation, n. d.


• Cognitive and Mental Health

- Vitamins and minerals are vital within the central nervous system which may aid in

maintain brain health and optimal cognitive functioning.

- Other than maintaining cognitive function, supplementation of the diet with various

vitamins and minerals can even preventing dementia, in later life.

• Beauty from Within

- The growth of beauty supplements market are reinforced by rising concerns of people

towards their aesthetic appeal, appearance and looks.

- Ingredients such as biotin and collagen are key components to these products.

Sources: Nutrition Business Journal, 2018; Fona International, 2018; Adroit Market Research, 2019; Denton et al., 2015.


• Immunity

- Seasonal health alerts such as the spread of flu viruses have aided in fuelling the

consumer interest for immune boosting supplements like Vitamin C & Zinc.

• Menopause and Pre/Postnatal

- Demand for dietary supplements among pregnant women is expected to rise with a CAGR

of 4.6% over the forecast period of 2019-2025

- More women are seeking help from various natural hormonal supplements and

ingredients, as well as for those who are at younger age as an awareness of natural options

for perimenopause.

Sources: Nutrition Business Journal, 2018; Fona International, 2018; Adroit Market Research, 2019


Market Examples

Intego Nutrition’s Omega 3 Gummies Alive! Men’s MultivitaminNew Chapter’s Every Woman One Daily

Multivitamin

Boosts the brain, heart, eyes as wellas the immune system of your kids*

Alive! Men’s Tablets are optimized formen to help in the maintenance ofgood health overall

It delivers superfoods like Ginger,organic Turmeric & Chamomile, expertlyformulated for the needs of activewomen.

Active Ingredients: Omega 3 (Flax Oil), AlphaLinolenic Acid (ALA)Other Ingredients: Cane Sugar, GlucoseSyrup (Corn Syrup), Water, Citrus Pectin,Citric Acid, Sodium Citrate, Natural andArtificial Orange Extract for Flavour,Flaxseed Oil

Helps in the maintenance of skin,bones & support immune function*

Helps address stress†, and includesVitamin D3 for bone support, Vitamin C,Vitamin A, and Zinc for immunesupport, and B Vitamins for energysupport.

1.0 General Wellness

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Naturelo’s Whole Food Multivitamin for WomenIngredients: Vitamin A (as beta-carotene), Vitamin C (Acerola Cherries), Vitamin D3 (Lichen), Vitamin E (RiceBran), Vitamin K2 (MK-7), Thiamine (benfotiamine), Riboflavin, Niacin, Vitamin B6 (P-5-P), Folate (Quatrefolic),Vitamin B12 (as methylcobalamin), Biotin, Pantothenic Acid, Calcium (Aquamin), Iron (ferrous fumarate),Phosphorus, Iodine (from Kelp), Magnesium, Zinc, Selenium, Copper, Manganese, Chromium, Molybdenum,Potassium, Organic Fruit and Vegetable Blend [Beet, Carrot, Black Currant, Blueberry, Broccoli, Cranberry, Kale,Pomegranate, Raspberry, Spinach], Brain Health Blend 120 mg [Decaf Green Tea, Ginkgo Biloba, Ginger, Choline(from Sunflower), Inositol, Boron] , Heart Health Blend [Turmeric, Ceylon Cinnamon, Grape Seed (extract),Coenzyme Q10 (CoQ10; from Algae), Resveratrol (from Grapes), Digestive Enzyme & Probiotic Blend, Protease,Amylase, Lipase, B. Laterosporus, L. Reuteri, Eye Health Blend [Rutin (from Black Olives) , Lycopene (fromTomatoes), Lutein (from Marigold flowers), Zeaxanthin (from Marigold flowers), Astaxanthin (from Algae)]

Good Health’s Multivitamin For Men The Good Vitamin Co. ‘s Kids Good Multi

Contains all the essential vitaminsand minerals that are needed forcellular functionally, growth andnormal development

Uniquely formulated with naturalpectin to support healthy digestionfrom the goodness of fibre andmaintaining stable glucose levels forbalanced energy throughout the day


1.0 General Wellness

Nutriflair’s Premium Probiotic Supplement

Tropical Holistic’s Probiotics Supplement For Optimum Health

Emerald’s Digestive Health

Blend of 10 Strains of Probiotic Bacteria:Lactobacillus acidophilus (La-14),Bifidobacterium lactis (81-04), Lactobacillusplantarum (Lp-115), Lactobacillus casei (Lc-11),Lactobacillus rhamnosus (Lr-32), Lactobacillusparacasei (Lpc-37), Bifidobacterium breve (Bb-03), Streptococcus thermophiles (St-21),Lactobacillus salivarius (Ls-33), Bifidobacteriumlongum (BI-05)Other Ingredients: Cellulose Powder, Cellulose(Capsule), FOS (Fructooligosaccarides),Ascorbyl Palmitate and Silica.

Other Ingredients: Cellulose (VegetableCapsule), Rice Maltodextrin, L-Leucine

40 Billion robust cells ofLactobacillus acidophilus,Bifidobacterium lactis, Lactobacillusplantarum, Lactobacillus paracasei.

A distinct blend of organic sproutpowders, probiotics, plant enzymes,and super food powders offersincreased bioavailabilty andabsorption*

2.0 Gut Health


2.0 Gut Health


Digestive Advantage’s Daily Probiotic Supplement Superfruit Blend Gummies

UP4 Women's Probiotic with Organic Cranberry Dietary

SupplementFlorastor’s Probiotic Supplement

Inactive Ingredients: Corn Syrup, Sugar, Water,Gelatin, Citric Acid, Lactic acid, Pectin, NaturalFlavours, Colours From Fruits and Vegetables.Active Ingredients: BC 30 Bacillus coagulansGBI-30, 6086

Daily probiotic gummy to help lessenminor abdominal discomfort andoccasional bloating & Helps to promotelong term digestive and immune health*

A proprietary Probiotic Blend:Lactobacillus acidophilus DDS-1,Lactobacillus plantarum UALp-05,Lactobacillus rhamnosus UALrh-18,Bifidobacterium lactis UABla-17,Lactobacillus gasseri UALg-05Other Ingredients: Cranberry Powder(Vaccinium macrocarpon), RiceMaltodexterin, Plant Cellulose, PlantMagnesium Stearate, Silicon Dioxide

Florastor is the only probioticsupplement with Saccharomycesboulardii lyo (CNCM I-745), a non-pathogenic yeast robust enough tothrive during antibiotic use

3.0 Heart Health & Healthy Aging


Schiff’s MegaRed Extra Strength Omega-3 Krill Oil

DAY2DAY Vitamins’ Fish Oil + with Omega 3

Nested Naturals’ Vegan Omega-3

Ingredients: Krill Oil (Omega-3 Fatty Acids),Eicosapentaenoic Acid (EPA),Docosahexaenoic Acid (DHA),Phospholipids, Astaxanthin (from Krill Oil).Other Ingredients: Gelatin, Glycerin, EthylVanillin, Sorbitol.Contains Shellfish (Krill)

Ingredients: Highly Refined and ConcentratedOmega-3 Fish Oil (Anchovy, Sardine,Mackerel), Capsule Shell (Gelatin, Glycerin,Purified Water), Natural Lemon Flavour,Proprietary Antioxidant Blend (Consisting ofNatural Tocopherols (Soy), Rosemary Extract,and Ascorbyl Palmitate

Not only important in managing hearthealth, but also your eyes, brain andyour joints*

Ingredients: [Algal Oil (Algae):Docosahexaenoic Acid (DHA),Eicosapentaenoic Acid (EPA), Other Omega-3], Green Tea ExtractOther Ingredients: Hypromellose, CandellilaWax, Water

Made using algal oil to give you all the benefits of fish oil, minus the fish (and the fishy taste!)

3.0 Heart Health & Healthy Aging

Quality of Life’s OligonolVitamonk’s Pure Pterostilbene

Capsules Sanutra’s Healthy-Aging Bio-

Protectant

Supports circulation and a healthyresponse to exercise-inducedinflammation: improving the skin,decreasing fatigue & increasingendurance.*Oligonol proprietary blend: Low MolecularWeight Polyphenol from Lychee FruitExtract and Green Tea Leaf ExtractOther Ingredients: Vegetable Cellulose,Leucine

Functions of (trans-)pterostilbene:- Promote healthy brain cells (andoverall brain health)- Support healthy cognitive functions,memory and motor functions- Repair DNA (acting as a 100%natural antioxidant)- Promote healthy blood sugar levels& blood circulation- Promote healthy arteries and veins

Saberry (Emblica officinalis Fruit Extract),Curcumin C3 Complex (Turmeric RootExtract), C3 Reduct ODN (Turmeric RhizomeExtract) and Silbinol (Pterocarpus marsupiumWood Extract) are considered to be‘Bioprotectants’ due to the dual activity ofprevention and intervention of free radicals.Curcumin C3 also relives temporary jointinflammation and pain that may occur afteroverexertion during intensive physicalactivity. BioPerine (Black Pepper Fruit Extract)improves absorption of the nutrients.*


4.0 Bone & Joint Health

Vitafusion’s Calcium Supplement Gummy Vitamins

Wellness Resources’ Bone and Joint Helper

Physicians Research’s Calcium-Mag+D Bone Nutrients

2 vitafusion™ Calcium gummies provide an excellent source of calcium

and vitamin D. Each serving supports bone health with

500 mg of calcium and 1,000 IU of Vitamin D*

Features Vitamin D3, Vitamin K2, Boron,CalZBone (Cissus quadrangularis),Boswellia serrataOther Ingredients: Silica, MagnesiumStearate, and Cellulose Capsule

Advanced nutrients for bone and joint health* & Promotes optimal levels of bone density*

Calcium & Magnesium in the Optimal Ratio Plus Vitamin D & Essential Bone Nutrients, Silicon, Boron & Vitamin K


4.0 Bone & Joint Health


LiveStamin’s Joint Care Wonder Laboratories’ Good BonesAceflex Matrix’s Advanced Joint Support

Formula

An extra-ordinary combination ofSh. Guggulu, Rasna , Kunduru ,Nirgundi Patra, Devaduru andTrikatu, Gokshura Seed, Sh.Kuchala.This herbal supplement is helpful inprevent arthritis & also helps topromote strength and propermovement between joints.

Ingredients: Vitamin D3 (AsCholecalciferol), Calcium (As CalciumCitrate & Carobonate), Magnesium (AsMagnesium Asparate & Oxide), Ostivove(Ipriflavone)(7-Isopropoxy Isoflavone),Soylife (Soy Isoflavone Concentrate),Boron (As Boron Amino Acid Complex)Other Ingredients: Vegetable Cellulose,Vegetable Stearic Acid, VegetableMagnseium Stearate Silica

Ingredients: Vitamin A (Acetate), Vitamin C (AsAscorbic Acid), Vitamin E (As d-Alpha TocopherylAcetate), Vitamin B1 (Thiamine HCl), Vitamin B2(Riboflavin), Niacinamide, Vitamin B6 (AsPyridoxine HCl), Vitamin B12 (Cyanocobalamin),Zinc (Amino Acid Chelate), Selenium (Amino AcidChelate), Copper (Amino Acid Chelate), Manganese(Sulfate), Chromium (Amino Acid Chelate),Glucosamine Sulfate, Chondroitin Sulfate, SharkCartilage, New Zealand Green Lipped Sea Mussel,MSM (Methysulfonylmethane), L-Histidine, Boron(Amino Acid Chelate), Alfalfa Leaf Powder, YuccaRoot Extract (29% Saponins), Devil’s Claw RootPowder, Cetyl Myristoleate

5.0 Healthy Sleep & Energy


OLLY’s Restful Sleep Gummy Supplement

Bioprosper Labs’ Green Coffee Bean Extract Energy Supplement

Xenuro’s Sleep It Off Antioxidant Sleep Support

Ingredients: L-Theanine, Melatonin,Chamomile Extract (Flower), PassionflowerExtract (Aerial Parts), Lemon Balm Extract(Aerial Parts)Other Ingredients: Glucose Syrup, BeetSugar, Water, Gelatin, Citric Acid, NaturalFlavour, Pectin, Colouring (from PurpleCarrot, Black Carrot and Blueberry Juices),Vegetable Oil (Coconut, Canola), CarnaubaWax (To Prevent Sticking)

Proprietary Blend: Green Coffee BeanExtract, Green Tea Extract, Caffeine, GarciniaCambogia (50%), Apple Cider Vinegar, Kelp(0.15% Iodine), Grapefruit, Acai Berry,African Mango

The only supplement that combinesmelatonin, tart cherry, French melonSOD, GABA, and 5-HTP. Thiscombination of naturally occurringingredients have been shown toeliminate stress, fight anxiety, andneutralize the most dangerous freeradicals.

5.0 Healthy Sleep & Energy

Motivation’s Herbal Caffeine & Energy

Cell Persperctives’ Energy NurtureAhana’s Sleeping Tight Natural Sleep

Aid

Ingredients: Vitamin C (as Ascorbic Acid),Vitamin B1 (as Thiamine HCl), Vitamin B2(as Riboflavin), Niacin (from InositolHexanicotinate), Vitamin B6 (as PyridoxineHCl), Folic Acid, Vitamin B12 (asMethylcobalamin), Biotin, Pantothenic Acid(as d-Calcium Pantothenate), GuaranaExtract (Seed) | 200mg of Caffeine, L-Theanine, Green Tea Extract (Leaf) 90%Polyphenols/50% EGCG, Rhodiola Extract(Root) 3% Rosavins 1% Salidrosides, AsianGinseng

Ingredients: Vitamin B5 (Pantothenate),Vitamin B2 (Riboflavin), Vitamin B6(Pyridoxine), Ashwagandha Root, EleutheroRoot (Siberian Ginseng), Gotu Kola, L-Aspartic Acid, L-Taurine, L-Threonine,Licorice Root, Royal Jelly 6%, Rhodiola RoseaExt. 4%, Amylase, Cellulase, Lipase, Protease

Ingredients: Calcium Carbonate, VitaminB6, Magnesium CitrateSleep Formula Proprietary Blend: L-Tryptophan, Valerian, Goji (Wolfberry),Chamomile, Lemon Balm, Passion Fruit, L-Taurine, Hops, St. John’s Wort, Gaba,Skullcap, L-Theanine, Ashwagandha,Inositol, 5-HTP, MelatoninInactive Ingredients: Cellulose (VegetableCapsule), Rice Flour, Magnesium Stearate(Vegetable), Silicon Dioxide


Vitamonk’s Alpha GPC (L-alpha glycerylphosphorylcholine) Capsules

THINQ’s Smart Metagenics’ Attencia

Alpha GPC is a nootropic that hasbeen shown to:- support cognition and mentalperformance*- promote memory and learning inhealthy individuals*- boost your focus (even in stressfulsituations)*

Ingredients: Vitamin B6, Folate, VitaminB12, Choline, Magnesium, Acetyl-L-Carnitine, Bacopa Herb Extract, N-Acetyl-L-Tyrosine, Ginkgo Leaf Extract, Alpha GPC,Rhodiola Root Extract, L-Theanine, DMAE,Phosphatidylserine, Huperzine A.

Maximize and support natural brainfunction for enhanced cognitiveperformance*

This unique formula features thecognition-enhancing benefits ofcaffeine from phytonutrient-richgreen coffee bean extract andguarana extract combined withtheanine, essential fatty acids, andzinc to support alertness andcognitive performance.*

6.0 Cognitive & Mental Health


Sport Supplements’ L-Tyrosine Yogi’s Mood Support Formula On Hit’s New MOOD

Ingredients: Vitamin B6 (As PyridoxineHCL), L-TyrosineOther Ingredients: Gelatin, Water(Capsules), Magnesium Stearate,Cellulose, Vegetable Stearin and Silica.

L-tyrosine elevates the mood andpromoting a calm feeling. VitaminB6 helps the body manufactureneurotransmitters, such asserotonin, and aids in coping withstress.

Ingredients: Vitamin B1 (Thiamine HCl), Vitamin B2(Riboflavin), Niacinamide, Vitamin B6 (PyridoxineHCl), Folic Acid, Vitamin B12 (Cyanocobalamin),Calcium (Carbonate), Magnesium (Oxide),Ashwagandha Root (7% Extract), GABA (Gamma-Aminobutyric Acid), Chamomile Flower (4:1 Extract),5-HTP (5-Hydroxytryptophan) (Gryffoniasimplicifolia)(seed), St. John’s Wort 0.3% Extract(Aerial Parts)Other Ingredients: Microcystalline Cellulose,Vegetable Cellulose (with Chlorophyll), VegetableMaganesium Stearate, Silicon Dioxide and NaturalVanilla Flavour (Added for Aroma)

Blend of Deeply Relaxing Herbs:Valerian Root Extract,Chamomile Flower Extract,Lemon Balm Leaf Extract,Jujube Seed Extract

6.0 Cognitive & Mental Health

7.0 Beauty from Within


Centrum’s Multivitamin & Beauty Gummies

Vital Proteins’ Collagen Beauty Glow BeLive's Collagen Gummies

Have a sophisticated blend of 12nutrients including Vitamins A, C, E,and Biotin to support your health andhair, skin and nails*

Varieties: Lavender Lemon, TropicalHibiscus, Strawberry LemonIngredients: Marine Collagen Peptides(from Snapper Scale), Organic Agave Inulin,Organic Pineapple Juice Powder, OrganicOrange Juice Powder, Natural Flavours,Organic Cranberry Powder (Fruit), OrganicLemon Juice Powder, Organic Rose Hip(Fruit) Organic Lemongrass, Hibiscus(Flower), Organic Ginger (Root), OrganicLicorice, (Root), Bifidobacterium longum,Hyularonic Acid, Vitamin C, Biotin.

Contains marine collagen, Type I andType III Collagen that are easilydigestible*Promotes healthier hair, skin andnails*

7.0 Beauty from Within


Nature's Bounty Hair, Skin & Nails Gummies with Biotin

This great tasting gummy provides key nutrients for healthy skin, nails and hair* including zinc,vitamins C and E, biotin and collagenIngredients: Tapioca Syrup, Sucrose, Gelling Agents (Pectin, Modified Potato Starch), Ascorbic Acid, Flavour Enhancers(Citric Acid, Sodium Citrate), Glazing Agents (Sunflower Oil, Carnauba Wax), Bovine Collagen (Sulphites), Anti-cakingAgent (Sodium Potassium Tartrate), Natural Colour (Carrot Juice), D-Alpha Tocopheryl Acetate, Zinc Citrate, D-biotin,Sodium Selenite, Natural Flavours (Strawberry, Blackberry, Blueberry, Raspberry).

HUM’s Nutrition Collagen Love Skin FirmingSupplement

Eu Natural’s Biotin

A supplement to support the skin’s productionof collagen and promote a youthful, bright,bouncy, and plump-looking complexion.*Ingredients: Vitamin C, Collagen Peptide Hydro-MatrixBlend Includes Types I, II, III Collagen, Skin Repair AndProtection Blend (Chondroitin Sulfate, Hyaluronic Acid,Red Wine Extract, Grape Seed Extract), GelatinCapsule, Cellulose, Magnesium Stearate FromVegetable Source

Taken to promote healthy hair,strong nails, and glowing skin, EuNatural provides pure biotin tosupport active cellular energyproduction*

8.0 Immunity


Nature’s Plus Tri-Immune Botanical Food Supplement

Combine Olive Leaf, Arabinogalactans and Andrographis ina precisely balanced, extended release blend - yielding asynergistic support formula that offers the ultimate naturaldefense!*Other Ingredients: Microcrystalline Cellulose, HydroxypropylMethycellulose, Stearic Acid, Magnesium Stearate, Natural Colour,and Pharmaceutical Glaze.

Airborne’s Immune Support Orange Gummies VitaMonk’s ImmuniPrime

Ingredients: Proprietary Herbal Blend: Maltodextrin, LoniceraJaponica (Flower), Forsythia Suspensa (Fruit), Schizonepeta Tenuifolia(Aerial), Ginger (Zingiber Officinale [Root]), Vitex Trifolia (Fruit), IsatisTinctoria (Root), Echinacea Purpurea (Aerial).Other Ingredients: Corn Syrup, Sugar, Water, Gelatin, Pectin, NaturalFlavour, Colours from Fruits and Vegetables.Active Ingredients: Vitamin C and Zinc

ImmuniPrime contains Andrographispaniculata, Eleutherococcus senticosus,Echinacea, Pelargonium, Ganodermalucidum (reishi mushroom), Nigella sativa(black cumin), Vitamin E and Garlicwhich support the overall health ofimmune system*


Nature's Bounty Zinc 50 mg CapletsLovebug’s Probiotics Immunity

Boost SupplementCentrum MultiGummies Immunity

Support

Ingredients: Zinc (as Zinc Gluconate),Vegetable Cellulose, Dicalcium Phosphate.Contains <2% of: Silica, VegetableMagnesium Stearate, Vegetable StearicAcid

Zinc supports Immune SystemFunction, essential for cell divisionand growth & assists in theformation of DNA

Proprietary Probiotic Blend: L. plantarum,B. bifidum, L. rhamnosus GG, L. salivariusIngredients: Vitamin C, Zinc, EchinaceapurpureaOther Ingredients: MicrocrystallineCellulose, Hydroxypropyl Methycellulose,Pectin, Sodium Carbonate, Ascorbic Acid,Stearic Acid, Guar Gum, Turmeric

Provides an influx of healthyprobiotics to help boost immunesystem

Ingredients: Glucose Syrup, Sugar, Gelatine,L-Ascorbic Acid, Water, Maltodextrin, DL-Alpha-Tocopheryl Acetate, Zinc Sulfate,Acid (E330), Natural Orange Flavouring,Colouring food (Concentrate of Carrot andBlackcurrant); Vegetable Oil (Coconut,Rapeseed), Sweetener (E960), RetinylAcetate, Glazing Agents (E903, E901),Cholecalciferol

8.0 Immunity

9.0 Menopause & Pre/Postnatal

Nature Made’s Prenatal Multi with Folic Acid

This formula is rich in key nutrients such as folic acid and iron, and also contains other important nutrientsincluding zinc and vitamins A, C, D3 and E.Ingredients: Vitamin A (as Beta Carotene), Vitamin C (as Ascorbic Acid), Vitamin D3 (as Cholecalciferol), Vitamin E (as dl-Alpha Tocopheryl Acetate), Vitamin K (as Phytonadione), Thiamin (as Thiamin Mononitrate), Riboflavin, Niacin (asNiacinamide), Vitamin B6 (as Pyridoxine Hydrochloride), Folic Acid, Vitamin B12 (as Cyanocobalamin), Biotin, PantothenicAcid (as d-Calcium Pantothenate), Calcium (as Calcium Carbonate), Iron (as Ferrous Fumarate), Iodine (as PotassiumIodide), Magnesium (as Magnesium Oxide), Zinc (as Zinc Oxide)Other Ingredients: Cellulose Gel, Maltodextrin, Glycerides of Fatty Acids, Corn Starch, Hydroxypropyl Methylcellulose,Croscarmellose Sodium silicon dioxide, Gelatin, Magnesium Stearate, Polyethylene Glycol.

Vitafusion’s Fiber Plus Calcium PrenatalSupport Gummy Vitamins

Naturelo’s Postnatal Multivitamin

Designed specifically forBreastfeeding Moms, they need lessFolate and Iron and more Vitamin Aand Iodine, also added a MilkBoosting Blend of herbs such asFenugreek, Blessed Thistle, andFennel which have been proven toincrease milk supply*

Contains 4g Dietary Fiber, 500mg Calcium (asTricalcium Phosphate), 200mg Phosphorus (asTricalcium Phosphate) per servingOther Ingredients: Polydextrose, Water, Gelatin, Xylitol;Less than 2% of: Beewax, Citric Acid, Colours (Blueberryand Carrots Concentrates, Purple Carrot JuiceConcentrate, Annatto Extract), Fractionated Coconut Oil,Lactic Acid, Malic Acid, Natural Flavours, and Sucralose


The Honest Co.’s Postnatal Lactation Plus

Ingredients: Organic Fenugreek (seed) Powder, Organic Milk Thistle (seed) Extract, Organic Fennel (seed) Powder, OrganicShatavari (root) Powder, Organic Marshmallow (root)m ExtractOther Ingredients: Veggie Capsule, Organic Rice Bran Extract, Organic Rice Husk, Silicon Dioxide

Unique botanical blend is thoughtfully formulated with ingredients like Fenugreek, an herb traditionallyused to help support breast milk production and healthy milk supply.*

Nutracraft’s MenoMax Caruso’s Natural Health Menopause Relief

Ingredients: Soy Isoflavones, Black Cohosh(2.5% Extract), Dong Quai (1% Extract),Licorice (1% Extract), Vitex Berry (HerbPowder), Red Clover (1% Extract), Sage (3%Extract), False Unicorn (Herb Powder), SquawVine (Herb Powder), Blessed Thistle (HerbPowder), Red Raspberry (20% Extract),Mexican Wilde Yam (16% Extract)Other Ingredients: Gelatin, MicrocrystallineCellulose, Vegetable Magnesium Stearate andSilicon Dioxide.

-Relief of symptoms associated withmenopause such as hot flushes, night sweatsand perspiration, moodiness, sleeplessness,agitation or vaginal discomfort-Stress and nervous irritability-Mood swings associated with menopause-Poor concentration associated withmenopause-Uterine health


9.0 Menopause & Pre/Postnatal

References• Adroit Market Research. (2019). Global Dietary Supplements Market Size And Forecast, 2015-

2025, Industry Report.

• Denton, D., Abraham, R., Al-Assaf, A., Rutjes, A., Chong, L., Anderson, J., Malik, M., & Tabet, N.

(2015). Vitamin and mineral supplementation for maintaining cognitive function in cognitively

healthy people in mid life. Cochrane Database Of Systematic Reviews. doi:

10.1002/14651858.cd011904

• Euromonitor International. (2018). Vitamins and Dietary Supplements Market Trends. Retrieved

from http://go.euromonitor.com/rs/805-KOK-719/images/wpVitaminDietarySupplements-

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zZ4TWI3In0%3D

• Euromonitor International. (2017). Renewed Perspectives on Herbal & Traditional Products.

Retrieved from https://www.nutraceuticalsworld.com/issues/2017-07/view_features/renewed-

perspectives-on-herbal-traditional-products/50216

• Gunn, L. (2018). Bone and joint health: Consumer demands and promising ingredients. Retrieved

from https://www.nutritioninsight.com/news/bone-and-joint-health-part-1-ingredients-and-

market-growth.html

• Fona International. (2018). Vitamins & Supplements Trend Insight Report. Retrieved from

http://www.fona.com/wp-content/uploads/2018/02/0218-Vitamins_FONA.pdf

• Hexa Research. (2018). Global Omega 3 Supplement Market Size and Forecast By Source (Fish Oil

and krill Oil), By Application (Food & Beverages, Nutritional Supplement, Pharmaceuticals, Pet &

Animal Food, and Clinical Nutrition) And Trend Analysis, 2014 – 2025, Industry Report.

References

• Mordor Intelligence. (2018). Dietary Supplements Industry ‚ Segmented By type (Introduction,

Vitamin, Mineral, Botanical, Enzyme, Fatty Acid, Protein), By End User (Introduction, Adult, Infant,

Children, Pregnant Women) - Size, Growth, Trends and Forecast (2019 - 2024), Industry Report

• National Sleep Foundation. (n. d.). How Sleep Satisfaction Affects Your Energy Level Throughout

the Day - National Sleep Foundation. Retrieved from

https://www.sleepfoundation.org/articles/why-improving-your-sleep-satisfaction-can-increase-

your-energy-level

• Nutrition Business Journal. (2018). 2018 NBJ Condition Specific Report, Industry Report.

References

Emerging - DPO International

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