Emergency Preparedness Product Line “ We’re there when your life depends on it”
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Transcript of Emergency Preparedness Product Line “ We’re there when your life depends on it”
ICE Buddy Systems, Inc.Introduction
Our flagship product is called the ICE Buddy. This is a portable survival system that was designed for use by children, adults and seniors.
It enables ice, water, medication, and emergency supplies to be stored and transported easily.
It is also the newest product to come on the market for transporting organs in the hospital industry.
Patent Pending Applications
U.S. Provisional Patent:Application No. 60/764,320
Taiwanese Provisional Patent :Application No. 96103823
PCT International Provisional Patent:Application No. PCT/US2007/002692
Product Components The ICE Buddy System has two component parts:
The MedMate and the Buddy Bag. These elements can be purchased separately allowing them to be used independently or together providing the consumer maximum flexibility and diversity of use.
MedMateBuddy Bag
The MedMate FDA-approved materials Kosher approved manufacturing process Easy-to-open unit Easy access carrying handle Gel cooled medication chamber Stores readily accessible emergency medications Keeps medications cool for 72 hours Contains multi-use supply compartment Provides emergency eating surface
Buddy Bag Durable, collapsible carrying bag
Easy-to-use drinking spout
Strong inner liner insulation constructed using most durable quality materials
available
Capacity for 7-10 lbs. of commercially available ice
Multiple carrying options
Carrying bag protects against punctures and debris
Carries up to 120 ounces of drinkable water
Meets NSF 61 Potable Water Standard
Provides life-saving water supply during evacuations and other emergencies
ICE Buddy Systems, Inc.The Product
This is the ICE Buddy System.
Since none of us know where we will be when disaster strikes, the ICE Buddy is the perfect product to have at the office, school, home and in your vehicle.
ICE Buddy Systems, Inc. Technology and Production – 5C’s
I would like to take the next few minutes to describe the “5C’s” of the ICE Buddy:
◦Core Components
◦Collaboration
◦Customization
◦Commercialization
◦Concept to Customer
Collaboration Manufacturers
◦Aerial Machine and Tool◦Hy Ten◦National and International Partners/Affiliates
Specifications◦Mil Spec (Military Grade)◦Green Manufacturing Capability◦Non-Toxic
CustomizationMANUFACTURER ANNUAL CAPACITY PER TOOL
# of TOOLS/PATTERN
ANNUAL CAPACITY TOTAL
WEEKLY CAPACITY TOTAL
DACORP - GA 650,000 1 Pattern 650,000 12,500
DACORP Partners 700,000 1 Pattern 700,000 13,450
AERIAL – VA. Machine and Tool
Company 1.1 MILLION 1 Pattern 1.1 MILLION 21,150
AERIAL Partners 600,000 1 Pattern 600,000 11,500
TOTAL Projected BuddyTM Bag 3.1 MILLION 58,600
HY TEN- NH 600,000 2 Tools 1.2 MILLION 23,075
HY TEN Partners 400,000 2 Tools 800,000 15,380
INJECTRON-NJ 500,000 2 Tools 1.0 MILLION 19,200
INJECTRON Partners 300,000 2 Tools 600,000 11,500
TOTAL Projected MedMateTM
Output 3.6 MILLION 69,155
Concept to CustomerUSE OF FUNDS STATEMENT
Sources of Funds:
Equity Instrument $7,000,000 100% Use of Funds:Start Up Inventory 850,000 12%Materials and Tools 713,839 10%General and Administrative Expenses 2,039,936 29%Marketing and Sales 1,646,225 24%Research and Development 1,200,000 17%Working Capital 550,000 8%
TOTAL $7,000,000 100%
Today's Market Situation...
Our government is still learning how to manage large scale catastrophic disasters, specifically in coastal areas.
We can no longer assume that our country is prepared to handle such disasters or that emergency service organizations have plentiful power utility resources.
A recognition that the lack of portability of long term refrigeration renders life saving medications ineffective and unsafe for human consumption.
We are ill-prepared for more natural disasters and the resulting void of accessible electricity.
Pairing Market Agents with Marketers to Insure Investment Repayment
A Shelter Agent will house emergency crises victims.
A Deployment Agent transports needed supplies and relief aid to the site of a pending disaster or immediately
following emergency crises.
- A Preparedness Agent markets, procures and redistributes needed supplies to end users to prepare for emergencies.
Marketers
Each Marketer may be a company direct sales person, distributor group, retailer, broker or other promoter of our products.
Following the investment, we will be selectively determining such Marketers who will be deemed competent.
To insure this objective, a systematic processes will be evaluated for all
Market Agents and Marketers
Marketer / Agent
SWOT
SWOT Outcome Score
+ MIP Outcome Score
Strengths Weaknesses Opportunities Threats
+ LUV Outcome Score
= Cumulative Score
MIP
Market Industry Prospect
LUV
Logistics Urgency
Volume
Marketer/Agent Selection
Event or Trade Show
Attending
orExhibiting Month Organization Location Expected Attendees
Workshop for Emergency
Preparedness A Feb
Assn of Emergency Managers
Washington DC 200-500
Army, Navy Military Expo A Feb ANM
Las VegasNV > 1,000
Travel Goods Expo A/E Mar Travel Good AssnLas Vegas
NV > 1,000
Denver Diabetes Expo A/E Mar
American Diabetes Assn
DenverCO 250
Government Sector & US Law Expo A/E Mar
Government Sector (Gov Sec)
Washington DC 600
Med Trade Spring A Mar Med TradeLas Vegas
NV 4,000
Partners in Emergency
Preparedness A April
Nat’l Association of State Emergency
Management Services Officials
TacomaWA 700
Ready! A/E May Gov SecSanta Clara,
CA > 1,000
American Diabetes Assn A/E June ADA
New OrleansLA 5,000
Disaster Planning for Hospitals A/E Aug
World Research Group
Washington DC 300
American Assn for Diabetes Educators A/E Aug AADE
Washington, DC 600
NASEMSO A/E SeptEmergency
Nurses Assn.Little Rock
AK > 1,000
Med Trade Fall A Oct Med TradeAtlanta
GA 8,000
Trade Shows
Supportive Marketing Partnership
Branding Editorial Design
Media Development
Exhibition and Environmental Graphics
Studio Kudos
- Identification of Market Segmentation
- Development of Marketing and National Campaign to Target Agents
- Create Internal and External Staffing Responsibilities
(Organizational Development)
- Designation of Markets and Promotion-
Through Trade Shows, Business Meetings, Broadcast Advertising &
Social Media
- Develop Sales Infrastructure, Forecasting
- Initiate Controlled Product Launches in Selected Test Markets
- Manage Growth and Secure Supplier Contracts/Partnerships
Strategic Planning Activities
Pre-Market Commitments for 1,000 or More Units
Pre-SaleCustomer
Type of Agent
Market Potential
$ Sales Potential
Blue Cross
Blue Shield, RI
Preparedness
600,000 members –
10% use refrigerated medication60,000 Units
$15,000,000
LDS Church Shelter Utilization by their Missionaries
50,000 Units
$12,500,000
State Emergency
Agencies
Deployment
All states receive HHS monies from Asst. Secretary, responsible for emergency
planning51,000 Units
$12,750,000
NY Disaster Interfaith
Service
Shelter
Preparedness
NYDIS represents 6,000 churches. Estimate 100 order ea. Order forms have
been requested600,000 UNITS
$150,000,000
Siuna Foundation
Preparedness
Provides oversees training to US physicians 1,000 Units
$250,000
2nd Baptist
Congressional Church
Shelter &
Deployment
Bought $1M of bottled water with no
means totransport the water in a 4 state region
3,000 Units
$750,000
TOTAL TARGETED SALES
POTENTIAL
765,000 UNITS
$191, 250,000
Step 3 Go to Market Deliver Revenues to Exceed our Budget Offer a Profitable Return for the $7M Investment
If We Achieve 10% Commitment from these Top Selected Agents, We Will Realize
First year Revenues of…
$19,125,000
$12,100,000