EMERGENCE OFEcommerce in India(Jl131433)

7/25/2019 EMERGENCE OFEcommerce in India(Jl131433)

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EMERGENCE OF

E-COMMERCE A BRIEHISTORY INDIAN

SCENARIO


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INTRODUCTION

E-COMMERCE IS AN EMERGING CONCETHAT DESCRIBES THE PROCESS OF

BUYING AND SELLING OR EXCHANGIN

OF PRODUCTS ,SERVICES AND

INFORMATION VIA COMPUTER NETWORINCLUDING INTERNET


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1970S: ELECTRONIC FUNDS TRANSFER EFT!

USED BY THE BANKING INDUSTRY TO EXCHANGE ACCOUN

INFORMATION OVER SECURED NETWORKS

LATE 1970S AND EARLY 19"0S: ELECTRONIC DATA

INTERCHANGE EDI! FOR E-COMMERCE WITHIN COMPANIES

USED BY BUSINESSES TO TRANSMIT DATA FROM ONE

BUSINESS TO ANOTHER

1990S: THE WORLD WIDE WEB ON THE INTERNET PROVIDES

EASY-TO-USE TECHNOLOGY FOR INFORMATION PUBLISHING ANDISSEMINATION

CHEAPER TO DO BUSINESS ECONOMIES OF SCALE!

ENABLE DIVERSE BUSINESS ACTIVITIES ECONOMIES OF

SCOPE

HISTORY OF E-COMMERCE


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ECOMMERCE BECAME POSSIBLE IN 1991 WHEN THE INTERNET WAS

OPENED TO COMMERCIAL USE# SINCE THAT DATE THOUSANDS OF

BUSINESSES HAVE TAKEN UP RESIDENCE AT WEB SITES#

IF YOU EXTEND E-COMMERCE$S DEFINITION TO INCLUDE RESEARCHING

PRODUCTS AND SERVICES ONLINE WITHOUT BUYING ANYTHING, OR

BIDDING ON AN ONLINE AUCTION BUT NOT WINNING, THEN THE NUMBE

OF ADULTS WHO PARTICIPATE IN E-COMMERCE %UMPS TO 9& PERCENT#

ACCORDING TO RECENT FORECASTS BY FORRESTER RESEARCH, ONLINE

RETAIL SALES WILL INCREASE 17 PERCENT IN '00" TO REACH AN ANNUA

TOTAL OF ('0) BILLION, WITH THE BIGGEST SELLERS BEING CLOTHING,

COMPUTERS AND CARS#

E-COMMERCE$S HISTORY IS SHORT BUT FASCINATING# OVER THE COURSE

OF A FEW DECADES, NETWORKING AND COMPUTING TECHNOLOGY HAVE

IMPROVED AT EXPONENTIAL RATES# POWERFUL PERSONAL COMPUTERS

LINKED TO GLOBAL INFORMATION NETWORKS HAVE POWERED A WHOLE

NEW WORLD OF INTELLECTUAL, SOCIAL AND FINANCIAL INTERACTIONS#

AND THIS IS ONLY THE BEGINNING#

HISTORY OF E-COMMERCE


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WHAT IS E-COMMERCE

COMMONLY KNOWN AS ELECTRONIC MARKETING#

*IT CONSIST OF BUYING AND SELLING GOODS ANDSERVICES OVER AN ELECTRONIC SYSTEMS SUCH AS THEINTERNET AND OTHER COMPUTER NETWORKS#+

*E-COMMERCE IS THE PURCHASING, SELLING ANDEXCHANGING GOODS AND SERVICES OVER COMPUTERNETWORKS INTERNET! THROUGH WHICH TRANSACTION ORTERMS OF SALE ARE PERFORMED ELECTRONICALLY#


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INDIA$S E-COMMERCE MARKET WAS WORTH ABOUT (" BILL'009, IT WENT UP TO (1'# BILLION IN '01

IN '01&, THE E-RETAIL SEGMENT WAS WORTH US('#& BILLIOABOUT 70 OF INDIA$S E-COMMERCE MARKET IS TRAVEL REL

ACCORDING TO GOOGLE INDIA, THERE WERE &. MILLION ONSHOPPERS IN INDIA IN '01) /1 AND IS EXPECTED TO CROSSMILLION MARK BY END OF YEAR '01#

INDIA$S RETAIL MARKETIS ESTIMATED AT ()70 BILLION IN '0IS EXPECTED TO GROW TO (7. BN BY '01 AND (".0 BN BY

ACCORDING TO FORRESTER, THE E-COMMERCE MARKET IN INSET TO GROW THE FASTEST WITHIN THE ASIA-PACIFIC REGIOCAGR OF OVER .7 BETWEEN '01'1#

AS PER 2INDIA GOES DIGITAL2, A REPORT BY AVENDUS CAPITALEADING INDIAN INVESTMENT BANK SPECIALI3ING IN DIGITALAND TECHNOLOGY SECTOR, THE INDIAN E-COMMERCE MARKESTIMATED AT RS '",.00 CRORE(#& BILLION! FOR THE YEA1#

E-Commerce In India
http://en.wikipedia.org/wiki/Crorehttp://en.wikipedia.org/wiki/Crore


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IN '009, THE E-COMMERCE MARKET IN THIS COUNTRY WAS WAROUND US('#. BILLION, IN '011 IT WAS US(#& BILLION AN'01', (1) BILLION# THIS NUMBER IS EXPECTED TO REACH (1BILLION BY '01, UP FROM (&. MILLION IN '01), ACCORDINGNEW REPORT BY GOOGLE AND FORRESTER RESEARCH#

WITH MILLIONS OF INDIANS SHOPPING ONLINE, THE E-COMMINDUSTRY IS WITNESSING A MASSIVE BOOM AND WILL CONTSEE EXPONENTIAL GROWTH# THE NUMBER OF ONLINE SHOPPINDIA IS EXPECTED TO REACH 100 MILLION BY THE END OF 'AND THE NUMBER OF INTERNET USERS IS SET TO REACH &00MILLION BY THE END OF '01)#

ACCORDING TO GOOGLE INDIA, THERE WERE &. MILLION ONSHOPPERS IN INDIA IN '01) /1 AND IS EXPECTED TO CROSSMILLION MARK BY END OF YEAR '01# A RECENT REPORT BYRESEARCH REVEALED THAT OVER TWO BILLION USERS OFSMARTPHONES OR TABLETS WILL BE MAKING AT LEAST ONE OMORE E-COMMERCE TRANSACTIONS THROUGH MOBILE BEFOCOMES TO AN END#

PAYMENTS MADE THROUGH MOBILE IN '01. ARE EXPECTED T

GROW AT A RATE OF 0#" PERCENT, ANOTHER REPORT REVEA


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COMPANIESADOPTED

E-COMMERCE


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B fit f E C


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ECOMMERCE ALLOWS PEOPLE TO CARRY OUT BUSINESSES WITHOUBARRIERS OF TIME OR DISTANCE# ONE CAN LOG ON TO THE INTERNANY POINT OF TIME, BE IT DAY OR NIGHT AND PURCHASE OR SELL AONE DESIRES AT A SINGLE CLICK OF THE MOUSE#

THE DIRECT COST-OF-SALE FOR AN ORDER TAKEN FROM A WEB SIT

LOWER THAN THROUGH TRADITIONAL MEANS RETAIL, PAPER BASETHERE IS NO HUMAN INTERACTION DURING THE ON-LINE ELECTRONPURCHASE ORDER PROCESS# ALSO, ELECTRONIC SELLING VIRTUALLELIMINATES PROCESSING ERRORS, AS WELL AS BEING FASTER AND CONVENIENT FOR THE VISITOR#

ECOMMERCE IS IDEAL FOR NICHE PRODUCTS# CUSTOMERS FOR SUCPRODUCTS ARE USUALLY FEW# BUT IN THE VAST MARKET PLACE I#E#INTERNET, EVEN NICHE PRODUCTS COULD GENERATE VIABLE VOLU

ANOTHER IMPORTANT BENEFIT OF ECOMMERCE IS THAT IT IS THE CMEANS OF DOING BUSINESS#

FROM THE BUYER4S PERSPECTIVE ALSO ECOMMERCE OFFERS A LOT

TANGIBLE ADVANTAGES#

REDUCTION IN BUYER4S SORTING OUT TIME#

BETTER BUYER DESCISIONS

LESS TIME IS SPENT IN RESOLVING INVOICE AND ORDER DISCREPANCIE

INCREASED OPPORTUNITIES FOR BUYING ALTERNATIVE PRODUCTS#

Benefits of E-Commerce


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THE STRATEGIC BENEFIT OF MAKING A BUSINESS 5ECOMMERCE E

IS THAT IT HELPS REDUCE THE DELIVERY TIME, LABOUR COST AN

COST INCURRED IN THE FOLLOWING AREAS:

DOCUMENT PREPARATION

ERROR DETECTION AND CORRECTION

RECONCILIATION

MAIL PREPARATION

TELEPHONE CALLING

CREDIT CARD MACHINES

DATA ENTRY

OVERTIME

SUPERVISION EXPENSES

OPERATIONAL BENEFITS OF E COMMERCE INCLUDE REDUCING BOTIME AND PERSONNEL RE/UIRED TO COMPLETE BUSINESS PROCAND REDUCING STRAIN ON OTHER RESOURCES# IT4S BECAUSE OTHESE ADVANTAGES THAT ONE CAN HARNESS THE POWER OFECOMMERCE AND CONVERT A BUSINESS TO EBUSINESS BY USINGPOWERFUL TURNKEY ECOMMERCE SOLUTIONS MADE AVAILABLE

EBUSINESS SOLUTION PROVIDERS#

E commerce Investments in India


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A STUDY BY RETAIL CONSULTANCY TECHNOPAK PREDICTS INDIA4S E-TAILING MAREACH (&' BILLION BY '0'0 FROM ('#& BILLION IN '01), WHICH IS A HUGE %UM

E-COMMERCE COMPANIES SUCH AS LIKE FLIPKART, AMA3ON, AND SNAPDEAL ASOME OF THE MA%OR INVESTMENTS THIS YEAR, SMALLER ONES SUCH AS OLACA/UICKR AND MYNTRA AMONG OTHERS HAVE STRENGTHENED THEIR FOOTHOLD

HERE ARE SOME OF THE TOP E-COMMERCE INVESTMENTS IN INDIA IN '01.#

FLIPKART:IN %ULY THIS YEAR, FLIPKART HAS OFFICIALLY ANNOUNCED (1 BILLIOFUNDING ROUND FROM INVESTORS SUCH AS TIGER GLOBAL MANAGEMENT ANNASPERS# SINGAPORE4S SOVEREIGN WEALTH FUND, GIC, ALONG WITH EXISTINGINVESTORS ACCEL PARTNERS, DST GLOBAL, ICONI/ CAPITAL, MORGAN STANLEINVESTMENT MANAGEMENT AND SOFINA, ALSO PARTICIPATED IN THIS LATEST FROUND# THE COMPANY4S CO-FOUNDER AND CEO SACHIN BANSAL SAID AT THAT*FRESH FUNDING WILL ENABLE US TO STEP UP OUR INVESTMENTS FOR INNOVAPRODUCTS AND TECHNOLOGIES, SETTING US UP TO BECOME THE MOBILE E-COCOMPANY OF THE FUTURE#+

SNAPDEAL:IN OCTOBER THIS YEAR, %APANESE TELECOM AND INTERNET FIRM

CORP# HAS SEALED A ('7 MILLION FUNDING DEAL WITH INDIAN E-COMMERCEMARKETPLACE SNAPDEAL#COM, IN THE SECOND BIGGEST FUNDRAISING ROUNDINDIAN E-COMMERCE FIRM, AFTER FLIPKART4S RECORD (1 BILLION FUNDING REARLY THIS YEAR# THE DEAL IS BEING ROUTED THROUGH SOFTBANK INTERNETMEDIA, INC# SIMI!, A UNIT LED BY NIKESH ARORA AS ITS HEAD, A FORMER TOP AT GOOGLE# RECENTLY, SNAPDEAL CREATED HEADLINES WHEN IT RAISED ANUNDISCLOSED AMOUNT OF FUNDING FROM RATAN TATA, FORMER CHIEF OF TATAND CURRENTLY CHAIRMAN EMERITUS OF GROUP4S HOLDING COMPANY TATA SWAS THE FIRST PUBLICLY KNOWN PERSONAL INVESTMENT OF TATA, WHO HAS IN HIS PERSONAL CAPACITY# THE ETAILER SAID IN A STATEMENT THAT IT IS PLANRAMP UP ITS EFFORTS IN TECHNOLOGY AND SUPPLY CHAIN MANAGEMENT, IN ATO MAKING THREE-FOUR STRATEGIC AC/UISITIONS IN THE COMING FEW MONT

E-commerce Investments in India

E commerce Investments in India


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MYNTRA:MUKESH BANSAL-LED ONLINE FASHION STORE MYNTRA SECURED MILLION INVESTMENT LED BY PREM%I INVEST ALONG WITH EXISTING INVESTOPARTNERS AND TIGER GLOBAL# THE COMPANY PLANS TO USE THE INVESTME

TO STRENGTHEN ITS TECHNOLOGY, INFRASTRUCTURE AND CUSTOMER EXPEFOR FUTURE GROWTH INITIATIVES AND HIRING# INCLUDING THE CURRENTINVESTMENT, MYNTRA HAS RAISED A TOTAL OF (1'. MILLION INVESTMENT A

MULTIPLE ROUNDS# OLACABS:MUMBAI-BASED ANI TECHNOLOGIES PVT LTD, THE COMPANY BEH

OLACABS, AN ONLINE MARKETPLACE FOR CABS AND CAR RENTAL SERVICES, ENTERED INTO AN AGREEMENT TO RAISE ('10 MILLION IN ITS SERIES D ROUFUNDING FROM SOFTBANK CORP#, WITH PARTICIPATION FROM EXISTING INVE

TIGER GLOBAL AND MATRIX PARTNERS INDIA, BESIDES STEADVIEW CAPITAL# CAPITAL WILL BE USED TO EXPAND OLA4S OPERATIONS INTO NEW CITIES ANDHARDER AGAINST UBER AS WELL AS OTHER LOCAL PEERS SUCH AS TAXIFORSAVAARI, AMONG OTHERS#

QUIKR:/UIKR, COUNTRY4S LEADING ONLINE CLASSIFIEDS BUSINESS, ANNOU

SEPTEMBER THAT IT HAS SECURED A (0 MILLION INVESTMENT LED BY NEWTIGER GLOBAL MANAGEMENT, A GLOBAL INVESTMENT FIRM, WITH PARTICIPAITS CURRENT INVESTORS# /UIKR4S CURRENT INVESTORS INCLUDE KINNEVIK,PARTNERS INDIA, NOKIA GROWTH PARTNERS, NORWEST VENTURE PARTNERSNETWORK, WARBURG PINCUS AND EBAY INC# THE NEW FUNDING WILL BE USCOMPANY TO INVEST IN PRODUCT DEVELOPMENT AS WELL AS FURTHER EXPAITS FAST GROWING MOBILE BUSINESS, SAID PRANAY CHULET, FOUNDER AND

THE COMPANY#

E-commerce Investments in India

Success Factors of E commerce


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BRANDING : A BRAND IS A BELIEF AND THE MOST POWERFUL THING# THEWHY CLIENT DECIDE TO PAY HIGHER PRICE WITHOUT ANY PROBLEM#

USP : USP STANDS FOR UNI/UE SELLING PROPOSITION# A BUYER USUALLYA GOOD TIME ON RESEARCH# HE SEARCHES FOR,

PRICE

/UALITY DEALS

REVIEWS ETC#

STORE EXPERIENCE : A GOOD STORE EXPERIENCE IS A MUST HAVEFOR ECOMMERCE SUCCESS# IF YOUR CART OR DESIGN SUCKS, NOTHING IS

TO HELP TO CONVERT BETTER#

CUSTOMER RETENTION : A BUSINESS IS NEVER GOING TO BE A SUCCES

WITHOUT THE ARMY OF LOYAL CUSTOMERS# CUSTOMER RETENTION IS HE

GET MORE SALES AND TO BUILD YOUR BRAND# A LOYAL CUSTOMER NOT O

FROM YOU BUT HE ALSO SPREADS THE GOOD WORDS IN HIS NETWORK#

MULTI-CHANNEL MARKETING :THERE ARE OPPORTUNITIES LYING EVER

IN INTERNET# SOME BUSINESSES ARE MAKING MILLIONS FROM FACEBOOK#

BUSINESSES ARE KILLING THEIR COMPETITION WITH SEARCH ENGINE MAR

Success Factors of E-commerce

Future of E commerce in India


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E-COMMERCE IS NOT NEW TO URBAN INDIA BUT WHAT IS THFUTURE OF E-COMMERCE IN INDIA 6RECENTLY, WE SAW LOTACTIVITIES IN THIS SPACE LIKE FLIPKART BOUGHT LETSBUY#C

AMA3ON#COM ANNOUNCED ITS INDIRECT ENTRY IN INDIA TH%UNGLEE#COM OF-COURSE PE 8 VC INVESTMENTS IN VARIOCOMMERCE VENTURES LIKE SNAPDEAL#COM

CURRENTLY, INDIA DOES NOT HAVE ANY GOVT POLICY FOR E

COMMERCE BUSINESS AND ITS RUNNING ON HIT AND TRIALMETHOD6THE LEGAL REGULATORY ENVIRONMENT IS ALSOCONDUCIVE FOR E-COMMERCE BUSINESS6MANY ENTREPREARE DIVING INTO THIS SPACE WITH THEIR IDEAS WITHOUT AON FUTURE BUSINESS MODEL AND PLAN FOR LONG TERMSUSTAINABILITY6

Future of E-commerce in India


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THANK YOU

EMERGENCE OFEcommerce in India(Jl131433)

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