emerge boutique

branding statment

Emerge Boutique is a jewelry

company that specializes in hand crafted

jewelry. We want our

customers to feel like they are

getting something that is unique and matches

their personal style.

INTRO

LOGO USE

STANDARDS

BUSINESS SYSTEMS

BRANDING

PHOTOGRAPHY

logo use

Can DoChange logo size

Change to black and white

Change color of logo

Cannot Do

The E and the logo cannot be separated

Cannot change the color of the E

Cannot change the shape of the logo

Cannot stretch the logo

Cannot put a boarder around the logo

logo uselogo use

w = 11p5

h =

16p1

0

Logo Mark

emerge boutique

w = 11p5h = 11p11

Brand Logo

standards

Typography

Book AntiquaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Minion ProABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

C=65 M=30 Y=44 K=4

R=97 G=144 B=140

C=77 M=76 Y=54 K=66

R=36 G=31 B=45

C=0 M=0 Y=0 K=0

R=255 G=255 B=255

C=59 M=50 Y=38 K=9

R=255 G=255 B=255

Color Palette

business systems

emerge boutiqueLAWRENCE KS, 66046

1109 E 26 St

LAUREN RUTLEDGE

emerge boutique

www.emerge.com(800) 841-5853

w = 52p10

h =

26p0

w = 21p0 w = 21p0

h =

12p0

h =

12p0

emerge boutique

1109 E 26 St LAWRENCE KS, 66046 (800) 841-5853

Jewelry has always been essential to people who loves to accessorize. One special piece can make such a di�erence in the presentation of same out�t. There are so many di�erent variations and handmade jewelry stands out because of its uniqueness. Beaded, carved, �ligreed, engraved, sequined, knitted, and painted, various techniques for handicraft arts have been continually developed in all cultures throughout time, which certainly expand the variety of handmade jewelry.

Handmade jewelry makers utilize many types of metals and gemstones in their work, such as brass, copper, silver, gold; and crystal, quartz, turquoise, coral and amethyst. Many contemporary jewelry artists make use of even more diverse materials such as glass beads, fabric, acrylic as well as organic /natural material such as wood, leather, shell, hemp, ra�a grass, animal horns, bones and even teeth. In fact jewelry made of these materials gains more and more in popularity.

Compare to mass-produced jewelry, handmade jewelry involves much more with culture, humanity and history. Most handmade jewelry has a certain ethnic �air. Or I should say, most culture has their own unique handmade tribal jewelry. Miao, for instance, an ethnic group at South West China, is well-known for their amazing women’s 20+ kg silver costume jewelry set as well as their extraordinary craftsmanship on silver jewelry making. Although Miao silver (a combination of nickel and copper) is utilized as a more a�ordable alternative nowadays, the popularity of Miao handmade hairsticks and accessories is still increasing because of their varied and creative designs. Tibetan handmade jewelry, on the other hand, featured bold styles and dramatic colors. The styles are versatile enough for you to �nd “go anywhere” pieces to wear with anything from jeans to evening dress. Thanks to the convenience of internet, I have collected native American cu�s, African leather necklace, Tibetan style beaded turquoise and coral bracelets, Miao hair jewelry sets, Indian Kundan necklace and earrings, and oriental carved lacquer and Cloisonné hairsticks, with some simple clicks of mouse. My biggest surprise was a piece of one-of-an-kind refractory porcelain hair stick. The exquisitely handmade �owers look so real and almost too pretty to wear.

w = 50p11h

= 65

p11

logo use

branding

logo use

photography rules

Hand crafted jewelry place on a textural background such as

wood, stone, slate, or pebbles. The jewelry must have silver or

dark colored metal incorporated into it. The main piece of the

jewelry should be cool colors such as blue, turquiose, purple,

black, grey but white can be used as well.

Yes

NoThe jewelry should not be pictured on a person. No hand

shots of rings or braclets, and no neck shots of necklaces.

The jewelry should always be on its own.

logo use

logo use

logo use

emerge boutique