emerge boards

Elliot McKellar The BriefEmerge Magazine(brief 3)

As part of the brief I have proposed all issues for the magazine to be published for a year. I have designed and created the first issue which is about type and layout and proposed the further five with a design theme for each and the designers and content which could be in it. I have also proposed an online element to the brief to show how the concept and emerge magazine could be taken further.

01/06

Create a free publication targeted at graphic design students showcasing emerging talent in graphic design, (specifically recent graduates) the publication will be published every other month and each issue will focus on a different area of graphic design (e.g first issue could be about typography and layout) the specific theme of an issue will be mirrored in theshowcased talent

The content focuses on how the showcased designers work in terms of their design process as well as interviews which offer advice to design students who are looking for internships or becoming freelance this acts as inspiration and a platform for design students going in to the design industry.

The center fold for the first issue will double up as a poster with reference to the issues bookshelf feature with Projects Projects and this poster showcases pieces of their work and their design studio to act as inspiration to its viewers. It’s also a reference point for readers to find out more about the studio and their design practice.

Elliot McKellar Issue 1- Type & Layout 02/06Emerge Magazine(brief 3)

The content of this issue was researched to find out who the best talent was, reffering to D&AD and their feature new blood whilst also referencing magazine such as Grafik to see who would be suitable for this issue and had a design practice which was type and layout driven.

The first issue of Emerge is about Type & Layout and showcases the best emerging talent in this field. It also informs students of relevant events in this area as well as offering students the opportunity to be showcased in the magazine.

Interviews with the designers and students will give the readers an insight in to the professional industry and advice they can give having graduated and experienced internships and working with a design studio or agency.

Elliot McKellar Design Direction

The publication also acts as a platform to inspire young designers, the feature ‘bookshelf’ shows what books professionals in the creative industry turn to for reference and inspiration. This is a good way for aspiring designers to develop a professional reading list and understanding.

In the first feature of bookshelf it focusses on Rob Giampietro of Project Projects, this is a perfect example to be used in this issue as their work is heavily driven by typography. This will help give young designers a better understanding of a professional design practice.

03/06Emerge Magazine(brief 3)

Elliot McKellar Proposed Covers

To bring this brief to life I designed and proposed 6 issues of the publication, as the magazine will be issued every other month. These issue all have separate themes of graphic design, so you can see how it would appeal to different designers who specialise and practice in different areas of graphic design.

All covers and inside spreads are be printed on 130gsm double sided in full colour, as the publication is free I had to consider costs of stock and binding techniques so the book is simply folded like a newspaper.


featuring:

dean pauley mia portersueh li tantom pratt

oliver shaw(catalogue)

rob giampietro(project projects)

www.emergemagazine.co.uk

issue 1 January & February 2011

project projects

emerge magazine

exclusive projects projects poster to celebrate the first

issue of emerge.

issue 1 free

a free monthly publication showcasing emerging young talent in different areas of graphic design as well as working professionals

and a platform for inspiration.

type & layout

p.01 emergep.02-05 mia porterp.06-11 bookshelf w/ rob giampietrop.12-15 catalogue

p.16-17 - dean pauley p.17-18 - sueh li tan

p.20-21 events & credits


emerge


issue 4 free

a free monthly publication showcasing emerging young talent in different areas of graphic design as well as working professionals and a platform

for inspiration.

Design for digital

featuring:

katja Baumannalexander lisbookshelf w/

sabina studio (london)travis stearnsvisuelle (.com)


issue 4 July & August 2011

emerge

p.01 emergep.02-05 katja Baumann

p.06-11 bookshelf w/ alexander lisp.12-15 sabina

p.16-17 - travis stearns p.17-18 - visuelle (.com)


exclusive online competition launch, chance to win an internship.

Optur rest ea volorpo rectem siti sinto inimus erum fugia sinulliciis et rescium re nobitiberia vitiatem diae etur sedipsum ratur re lab ipsum vellam, coriorendae nostibus.Harunti busaestrum et vero endan-del moluptur?Ulpa dem alique volupta velles accuptat quunt quodi odi quis utem eum quidest et arum quamet aut oditesequas delis doluptaquate voloribus corepratius rerorepratem ratum lant.Mus sandionsequi vidunt ad eliquis iumqui dem quo quidit harum estinctatur aut et lis

Soluptaturem faccatium autati se-cum, sitatur sinctem qui conessedist eum autemod istiatqui soloratur, odistissin expe plandam laut aut rernatem voluptatum quiame et re pos esciaspe quia ducitatquas re, sum alignatur aute porere nobitet, ere sit utem ipsam, ulparcit alitisimust, sequi doluptam, sitaqui nonsequ ossequi plique rehenec-tatur sam nonet estor sunt enist hiti optas auda esciminiet quaes et excerspe et quamusa ne quae maiorias invero cus renda siti dolut vollenet rem fuga. Vit, tem. Ut fuga. Doluptatis int exclusive online competition launch,

chance to win an internship.


issue 5 free


for inspiration.

format & function

featuring:

benjamin crittonbookshelf w/joost grootens

an endless supply(studio visit)mylinh trieu


issue 5 September & October 2011

emerge

p.01 emergep.02-05 benjamin critton

p.06-11 bookshelf w/ joost grootens

p.12-15 an endless supplyp.16-19 - Mylinh Trieu



issue of emerge.


issue 2 free


for inspiration.

branding & identity


issue 2 March & April 2011

emergefeaturing:

max akermanbookshelf w/the entente

bali design studio(london)saturday

more studio


issue of emerge.

p.01 emergep.02-05 max akerman

p.06-11 bookshelf w/ the entente

p.12-15 bail (london)p.16-17 - saturday

p.17-18 - more studiop.20-21 events & credits

Optur rest ea volorpo rectem siti sinto inimus erum fugia sinulliciis et rescium re nobitiberia vitiatem diae etur sedipsum ratur re lab ipsum vellam, coriorendae nostibus.Harunti busaestrum et vero endan-del moluptur?Ulpa dem alique volupta velles accuptat quunt quodi odi quis utem eum quidest et arum quamet aut oditesequas delis doluptaquate voloribus corepratius rerorepratem ratum lant.Mus sandionsequi vidunt ad eliquis iumqui dem quo quidit harum es-tinctatur aut et lis cuptatiis dolorep erovidis alicillaut utat mostis ellaut

Soluptaturem faccatium autati se-cum, sitatur sinctem qui conessedist eum autemod istiatqui soloratur, odistissin expe plandam laut aut rernatem voluptatum quiame et re pos esciaspe quia ducitatquas re, sum alignatur aute porere nobitet, ere sit utem ipsam, ulparcit alitisimust, sequi doluptam, sitaqui nonsequ ossequi plique rehenec-tatur sam nonet estor sunt enist hiti optas auda esciminiet quaes et excerspe et quamusa ne quae maiorias invero cus renda siti dolut vollenet rem fuga. Vit, tem. Ut fuga. Doluptatis int


issue 6 free


for inspiration.

illustration


issue 6 Novemeber & December 2011

emerge

p.01 emergep.02-05 emily hadden

p.06-11 bookshelf w/ peter crawley

p.12-15 jamie millsp.16-17 - tim mcdonagh

p.17-18 - rose stallardp.20-21 events & credits

featuring:

emily haddenbookshelf w/peter crawley

jamie millstime mcdonagh

rose stallard


issue of emerge.


issue 3 free


for inspiration.

Print processes

featuring:

print processesbookshelf w/

generation presstwo ducks disco

alexander listhe print shop

(leeds)dead or alive!?

print culture


issue 3 May & June 2011

emerge

p.01 emergep.02-05 print processes

p.06-11 bookshelf w/ genertation pressp.12-15 alexander lis

p.16-17 - two ducks disco p.17-18 - the print shop


poster to celebrate the first issue of emerge.

poster to celebrate the first issue of emerge.

The content and the designers proposed for each issue are all real and would be appropriate to publish in each specialistissue of emerge magazine.

Elliot McKellar Online

Emerge online, the online proposals for this brief helps to round off the ideas and purpose of the publication by offering extra more in depth features which are relevant all readers which will help inspire design student and help them gain a better under-standing of the design industry and a professional practice.

I also wanted to use the online resource as a way of bringing its young readers together to talk about experiences they have had be it from freelancing, college work to internships it would be a forum which would be driven by its readers about topics that they have to deal with as young designers. It would also act as a chance for students to talk with others and potentially collaborate with each other.


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0483 7644 635info@klærstore.com

Revierstredet 2, NO-0104Oslo, Norway.

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Exclusive, Limited edition t-shirt have been made to celebrate the Klaer Store opening this is one of five unique t-shirts which have been produced, the t-shirt design is one in a set of four different designs.

The Klaer Store is all about good quality fabrics thats why we have printed these t-shirts on virgin cotton, which is 100% organic. The range of T-shirts are slim fitting and fit true to size with no potential shrinkage.

The t-shirts celebrate the Norweigan heritage of the brand, the design were done by Elliot McKellar and were based on an interpretation of the Northern Lights.

(click to enter)

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Catch-up Event

Screen Social - Catch-up leeds

November 23rd, 7:00 am — 11:45 pm & Thursday 15th December6:00 - 9:00pmTop-Up, Leeds

with Special Guest:

four�veX Editions - www.four�vex.net Catalogue - www.thisiscatalogue.co.uk

December 15th - Catalogue + four�veX Editionsfour�veX is an initiative for independent thoughts, products, art and design. Founded by Alexander Lis and Tim Heiler in 2005.

Internships - Ok-Rm

Ok-Rm London based design studio have just released information on internship they are o�ering for design student.

who is thinking of applying?

Take a look at my website, do you think it would be appropriate for me to apply ?


Search

Leeds College of ArtKingston University BrightonPlymouth College of Art & AnimationUniversity of Arts LondonThe Arts University at BournemouthThe Manchester CollegeCentral Saint Martins Edinburgh College of Art

Cran�eld University,University for the CUniversity of CumbriaDe Montfort UniversityUniversity of DerbyUniversity of DundeeDurham University,University of East AngliaUniversity of East LondonEdge Hill University, OrmskirkUniversity of EdinburghMoray House School of EducationEdinburgh Napier UniversityCamborne School of MinesUniversity of GlamorganUniversity of GlasgowGlasgow Caledonian UniversityUniversity of GloucestershireUniversity of Greenwich

Glyndŵr University, WrexhamUniversity of Hertfordshire, Hat�eldUniversity of the HighlandsUniversity of Hudders�eldUniversity of HullUniversity of KentKingston UniversityLancaster UniversityUniversity of LeedsLeeds Metropolitan UniversityUniversity of Leicester

Edge Hill University, OrmskirkUniversity of EdinburghMoray House School of EducationEdinburgh Napier UniversityCamborne School of MinesUniversity of GlamorganUniversity of GlasgowGlasgow Caledonianlymouth College of Art & AnimationUniversity of Arts LondonThe Arts University at BournemouthThe Manchester CollegeCentral Saint University of CumbriaDe Montfort UniversityUniversity of DerbyUniversity of Dundee

Cran�eld University,University for the CUniversity of CumbriaDe Montfort UniversityUniversity of DerbyKingston University BrightonPlymouth College of Art & AnimationUniversity of Arts LondonThe Arts University at BournemouthThe Manchester CollegeCentral Saint Martins Edinburgh College of Art Edinburgh Napier UniversityCamborne School of MinesUniversity of GlamorganUniversity of GlasgowGlasgow Caledonian UniversityUniversity of GloucestershireUniversity of Greenwich


Search

Catch-up Event

Screen Social - Catch-up leeds

November 23rd, 7:00 am — 11:45 pm & Thursday 15th December6:00 - 9:00pmTop-Up, Leeds

with Special Guest:

four�veX Editions - www.four�vex.net Catalogue - www.thisiscatalogue.co.uk

December 15th - Catalogue + four�veX Editionsfour�veX is an initiative for independent thoughts, products, art and design. Founded by Alexander Lis and Tim Heiler in 2005.

Internships - Ok-Rm

Ok-Rm London based design studio have just released information on internship they are o�ering for design student.

who is thinking of applying?

Take a look at my website, do you think it would be appropriate for me to apply ?


Search

Leeds College of ArtKingston University BrightonPlymouth College of Art & AnimationUniversity of Arts LondonThe Arts University at BournemouthThe Manchester CollegeCentral Saint Martins Edinburgh College of Art

Cran�eld University,University for the CUniversity of CumbriaDe Montfort UniversityUniversity of DerbyUniversity of DundeeDurham University,University of East AngliaUniversity of East LondonEdge Hill University, OrmskirkUniversity of EdinburghMoray House School of EducationEdinburgh Napier UniversityCamborne School of MinesUniversity of GlamorganUniversity of GlasgowGlasgow Caledonian UniversityUniversity of GloucestershireUniversity of Greenwich

Glyndŵr University, WrexhamUniversity of Hertfordshire, Hat�eldUniversity of the HighlandsUniversity of Hudders�eldUniversity of HullUniversity of KentKingston UniversityLancaster UniversityUniversity of LeedsLeeds Metropolitan UniversityUniversity of Leicester

Edge Hill University, OrmskirkUniversity of EdinburghMoray House School of EducationEdinburgh Napier UniversityCamborne School of MinesUniversity of GlamorganUniversity of GlasgowGlasgow Caledonianlymouth College of Art & AnimationUniversity of Arts LondonThe Arts University at BournemouthThe Manchester CollegeCentral Saint University of CumbriaDe Montfort UniversityUniversity of DerbyUniversity of Dundee

Cran�eld University,University for the CUniversity of CumbriaDe Montfort UniversityUniversity of DerbyKingston University BrightonPlymouth College of Art & AnimationUniversity of Arts LondonThe Arts University at BournemouthThe Manchester CollegeCentral Saint Martins Edinburgh College of Art Edinburgh Napier UniversityCamborne School of MinesUniversity of GlamorganUniversity of GlasgowGlasgow Caledonian UniversityUniversity of GloucestershireUniversity of Greenwich


Issue 1 - out now

the �rst issue of emerge magazine is out now, showcasing talent from a young design studio from Leeds named catalogue as well as New Blood winner Dean Pauley.

the �rst issue also includes a limited edition poster from projects projects.

Find it at your student union at college or university

the next issue of emerge will be released in March, this issue is focused on branding and Identity in graphic design featuring young brighton based design studio the entente.

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Elliot McKellar Distribution 06/06Emerge Magazine(brief 3)

In terms of emerge magazine and its distribution methods as its targeted at design student who are in education thus issues will be distributed in student unions and the graphic design departments at universities/art colleges.

The format of emerge publications makes for a unique and interesting style amongst all the other free printed media students get.

emerge boards

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