Emerce Performance 2016 - Arjen Hoek & Niels Legger (Nextail & iProspect)
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Transcript of Emerce Performance 2016 - Arjen Hoek & Niels Legger (Nextail & iProspect)
Maak je leven leuker met PPC
automation
Let’s play a game
Hello!Arjen Hoek
Manager Performance Marketing bij Nextail
www.arjenhoek.nl
Niels Legger
PPC Team Lead bij iProspect
Uitdaging
Feed Based Campagne
Management
Smart Bidding Scripts
Feed Based Campagne
Management
Smart Bidding Scripts
Smart Bidding
Do’s & Don’ts● 30 dagen data● Target - 10%● 2 + 3 weken● Stappen van 20% punt
Smart Bidding ● Blijf kritisch
Smart Bidding
Recap● CPA of ROAS● Ga van start● Optimaliseer● Blijf kritisch
Smart Bidding Scripts
Feed Based Campagne
Management
● Dynamisch adverterenFeed Based Campagne
Management
● Dynamisch adverterenFeed Based Campagne
Management
Product
🎧 Product Naam
🎧 Product Naam + Branded
🎧 Product Naam + Manufacturer
🎧 Product Naam + Manufacturer + Branded
🎧 EAN/SKU code
Higher level / aggregations
🎧 Categorie
🎧 Categorie + Branded
🎧 Categorie + Manufacturer
🎧 Categorie + Manufacturer + Branded
🎧 Manufacturer + Branded
Xbox One
stofzuigers Blokker
Philips stofzuigers
Philips stofzuigers Blokker
Philips Blokker
stofzuigers
Blue Label wokpan Blokker
BK Blue Label wokpan
BK Blue Label wokpan Blokker
0885370702934GS
Blue Label Wokpan
{category} vanaf {price}Kies uit {count} verschillende modellen.Altijd het mooiste cadeau!Intertoys.nl/{category}
Feed Based Campagne
Management● Feed Management
Feed Based Campagne
Management● Bereik maximaliseren
Smart Bidding
Feed Based Campagne
ManagementScripts
Basis● 404 checker ● Account Alerts● Exact - Negatives
Advanced
● Bidshaver ● Automatische MCC
audits
Next LevelShit
● Open Weather API ● NS API i.c.m. Geo bids
Feed Based Campagne
Management
Smart Bidding Scripts
Wat ga ik automatiseren?
Thanks!Arjen Hoek
Manager Performance Marketing bij Nextail
www.arjenhoek.nl
https://www.linkedin.com/in/arjenhoek
Niels Legger
PPC Team Lead bij iProspect
https://www.linkedin.com/in/nielslegger
