Emediate Presentation Aug09
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Transcript of Emediate Presentation Aug09
Grow the profit of your online advertising space!
Emediate Ad Serving SolutionsPresentation, July 2009
”A flexible and user-friendly ad serving solution that optimizes the profit of your online advertising space.”
2
About us
Established: 2001 in Copenhagen, Denmark
Employees: 21
Customers: + 100
Volume: + 35 billion ad impressions / monthly
Headquarter: Copenhagen, Denmark
Sales offices: Stockholm, Sweden
Oslo, Norway
Espoo, Finland
London, UK
Vilnius, Lithuania
Munich, Germany
3
Customer Focused
We consider our customers as our
partners; we listen, evaluate, educate
and customize to build long-lasting
partnerships
We help our customers to deliver, drive
and optimize their revenue
We know our customers’ needs and
have a strong Nordic focus – partnering
in the rest of Europe
References are available from
customers who serve millions of
impressions every day using Emediate
4
Accurate and Quick Delivery
We understand the importance of speed,
accuracy and delivery
We follow the IAB standards and conform
to the Yahoo SLA and Google Content
Network with whom we are certified as an
approved 3rd party vendor
We are members of the IAB Europe, FDIM
(DK), Sveriges Annoncörer (KIA) (SE) and
INMA (NO)
5
Flexible and Robust System
We can tailor the system to our
customers needs
We have a very fast development
cycle so we can quickly fulfil our
customers’ specific needs
We offer multiple, exact targeting
options and a very reliable
forecasting and delivery algorithm
We deliver a system which is
robust, scalable and has a fast ad
server engine
6
Key Factors for Succesful Ad Serving
Open Adstream Helios IQ Adform Dart Emediate
The system is easy to understand 3,4 4,2 4 4,8 5,6
The system is logically built up/ easy to navigate in 3 3,8 4,2 4,8 5,6
The system’s interface gives a good overview 3,8 3,3 4 4 5,6
The system continuously updates data 3,4 3,1 4,9 4,8 5,2
It is easy to put up a campaign in the system 2,2 3,8 4,7 4,8 6
It is easy to make changes in an existing campaign 3,4 3,6 4,4 6 6
How satisfied are you with the support? 2,4 3,3 4,3 4,8 5,6
How satisfied are you with the support availability? 2,8 3,1 4,6 5 5,6
How satisfied are you with the waiting time? 2,7 3,3 4,2 5 5,8
How satisfied are you with the response time? 3 3,1 3,8 4,4 5,2
How satisfied are you with the technical competences? 2,5 3,9 4,6 6 5,8
How satisfied are you with the staff’s language abilities? 3,9 3,9 5,2 5,6 5,8
What is your general impression of the system? 1,9 4,1 4,8 5,4 4,7
Source: INMA, the Norwegian trade association for interactive media. The purpose
was to test the user-friendliness of ad serving systems in relation to the most
common ad management tasks. March 2009.
7
EmediateAd - The Most Important Features
Control- and
Optimization
tools
Professionel
Inventory
Management
Local versions
Flexible User
Management
Precise
Campaign
Management
Detailed
reporting
Ad management
Ad operation
Sales
User-friendly
interfaceLocal Customer
Service
Specific
forecasting
Multiple
formats: Video,
mobile etc.
8
Optimized Workflow
Inventory Management
Easy overview
Flexible reporting
Multiple alert settings
Data export
Availability Check
Sales favourite
Fast access
Hourly updates
Reliable overview
Seasonal forecasting
Booking
Intuitive interface
Campaign booking
templates
Easy targeting
Date and event
manager
API exchange
Delivery
Automated
optimization
High server uptime
Multiple alert settings
Multiple ad formats
Reporting
Customised reporting
Email report settings
Graphical overview
1 2
4
3
5
9
System & Support
System versions:
English
German
Swedish
Finnish
Spanish
Support languages:
English
German
Swedish
Finnish
Spanish
Norwegian
Danish
10
The Ad Server Value Chain
Ad management
Ad operationSales
Tech integration
11
Multiple Customizable Ad Formats
Display ads
PodCast ads
Text ads
Mobile ads
Video ads
WAP ads
12
In Sales... Targeting is King!
* We also work with various partners:
Behavioral Targeting*
URL Targeting
CPM Targeting
Profile Targeting
Frequency Capping
Time and day Targeting
Bandwidth Targeting
Creative Targeting
Negative Targeting
Categories
Key/Search-word Targeting
IP Targeting
Geographical Targeting*
Browser Targeting
Operating System
Targeting
Name Pair Value
Targeting
13
Behavioral Targeting
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Sport Sport Sport
News News
Cars Cars
Financial Financial
Weather Weather
What
BT enables the publisher to
• Target ads based on the
categories the user has
visited
• Expand the inventory for
the most interesting ad
placements
How
When a user visit the site, the adserver checks what Behavioral Targeting categories and sites the user has visited in the past and will deliver the ad accordingly.
Benefit
The advertiser can reach users that have shown interest in a specific category and be sure that the relevance of the ad will be higher than a ’blindly’ placed ad.
14
Multiple Integration Solutions
CRM
CMSFinancial
Ad exchange
Booking interface
EmediateAd open and
documented API
15
Why Emediate?
First, it’s about trust!
Customization
Individual solutions (customer view vs. market view)
Stability
We maintain long-lasting customer relationships
Innovation
Option to develop and influence the system together
Service, flexibility and technical competence
Fast and competent support
References
Get an independent opinion from our customers
16
Other Benefits
3rd party ad serving available in EmediateAd
For external marketing campaigns
Click tracking products included
Documentation of listings
Post click tracking included
Documentation of transaction
Post impression tracking included
View through documentation
Updated robot & spider blocking
Exact targeting
17
Have to have an ad server?!
Or… have to have Emediate help me grow my online business!
More Than Just an Ad Server…
18
Customer Testimonials, DK
”EmediateAd has made our daily work a lot easier, and Emediate is always ready if we need extra help. Emediate’s unique way to manage campaigns withbetter availability and forecasting functions has given us the ability to sell more of our inventory. With the extensive targeting options, we have managed to raise the average CPM price on our campaigns.”
Julie Memborg, Ad Manager.
”We only have good experiences using Emediate. It’s a pleasure to work with a system, which is bothlogically and systematically built up. When somethingis suddenly not working, we can be sure that it’s oneof us who have made a mistake and not the system.”
Anne Mette Bugge, Customer Service Manager.
”Emediate is a fine banner administration system that gives a good overview of the business, ongoing campaigns and available inventory. It alsooffers insight into the specific customer’s campaignin terms of performance and delivery of impressions in time.”
Anders Ovesen, Head of Sales.
19
Customer Testimonials, SE
”We have used EmediateAd since 2003. Emediate’s ad serving solution is very flexible, user-friendly and their customer support is superb and efficient.”
Pierre Siri, MD.
"Emediate has succeded in making a system with a lot of technical functionalities but which is user-friendly at the same time. What weappreciate, besides layout and technique, is the fast, Swedish speaking support. A competitiveprice is, of course, also important.”
Erik Wännman, Business Developer, Online.
”EmediateAd is a complete and advanced system for companies that highly appreciate effecient and exact ad management. The email support has a fine response time and as a customer you feel welltreated. We also find it very positive that Emediate develops the system based on the customers’ needs.”
Simon Ericsson, Business Developer.
20
Customer Testimonials, NO
”Egmont has used EmediateAd since April 2006. EmediateAd is user-friendly, logically built-up, flexibleand effecient to work in. The local follow-up and guidance is fast and thorough. The Emediate team at Konsepthuset are competent and service oriented.”
Elin Børter, Interactive Trafficker.
”We have used Emediate since 2006 and are reallyhappy with it. At Emediate and Koncepthuset wemeet professional and service oriented people whotake our challenges seriously. The system matches our demands and we’ve had the opportunity to tailorthe solution to our needs.”
Bente Marita Hov, Traffic Manager.
”EmediateAd is a very simple and user-friendlysystem to work with. At the same time they areefficient, professional and service oriented in theirway of treating customers.”
Bjørn Roisum, Channel responsible.
”The cooperation with Emediate fully meets ourexpectations. We have considerable experience withother systems and are satisfied with the performance of EmediateAd. EmediateAd delivers in a fast, effective and elegant manner.”
Fredrik Green, Director of Sales.
21
Customer Testimonials, DE/A/CCustomer Testimonials, DE/A/CH
"Wir haben uns für die Ad Serving Lösung von Emediate entschieden, weil sie äußerst flexibel, benutzerfreundlich und effizient eingesetzt werden kann. Alle relevanten Informationen stehen uns jederzeit zur Verfügung – zudem stimmt bei Emediate das Preis/Leistungsverhältnis.“
Vasco Sommer Nunes, Managing Director.
"Emediate wird uns [...] unterstützen und mit seiner Ad Serving-Technologie zur Auslieferung unserer Kampagnen innerhalb des eigenen Netzwerkes verhelfen. Besonders die technischen Features, die Usability und das Preis-/ Leistungsverhältnis waren für uns entscheidend."
Christian Steiner, Medienberater National.
„Mit Emediate können wir auf eine professionelle Technik zugreifen, die uns entscheidend bei dem geplanten Ausbau der Vermarktung unserer Website helfen wird. Die AdServing Lösung ist leicht bedienbar, benutzerfreundlich und sehr effizient.“
Gabriele Braun, Geschäftsführung.
Grow the profit of your online advertising space!
We look forward to a successful cooperation!
Otto Neubert
International Sales & Marketing Director
Tel: +45 7020 9195
Mob: +45 2020 0055
www.emediate.biz