EMEA Webinar - An Introduction to Real User Measurement

Introduction toReal User Measurement

© 2013 SOASTA. All rights reserved. 2

Agenda

Introduction to RUM

Why RUM First

Demo of mPulse

Questions & Answers - input via Chat

Hosts:Chris Addis & Oliver Hunt


Speed is a means to an end,not the ultimate goal

HappyCustomer

sSpend &

Stay Around


Unhappy Customers Leave YouFrustrated customers = lost business

Bou

nce

Rat

e

Load Time

*Bounce Rate Defined: http://en.wikipedia.org/wiki/Bounce_rate

o Study for a cross section of sites

o 8 Million pages

o 1.5 Million Visits

o 50 different dimensions

• Browsers

• Geographies

• Bandwidth Classifications


Unhappy Customers Don’t BuyA case study from the world’s largest retailer

o 2011 – Walmart presents findings from a RUM study done to show the impact of site performance on revenue

o Results are staggering

• 1s improvement = 2% conversion lift

• 100ms improvement = 1% increase in incremental revenue

Source: SF WebPerf Meetup - http://minus.com/msM8y8nyh#2e


Unhappy Customers Damage your Brand


So if we want happy customers, everything we do should put the user first,


Which means our performance measurement should focus on measuring

users

© 2013 SOASTA. All rights reserved.

How fast am I?

How fast should I be?

How do I get there?

http://www.flickr.com/photos/usnavy/

How do you measure a user?


Users are different in many waysDifferent locations, browsers, pages & devices


But all users use computers &/or mobile devices


So put something inside the computer

But not these computers

http://www.flickr.com/photos/luc/

http://www.flickr.com/photos/luc/

These computers


How Fast Am I?Instrument Every Interaction On Your Web Site

Copy

Paste

View Results


How fast am I?


How do I get there?


Start with the behaviors you care aboutMeasure them using RUM

Bounce RateConversion

Revenue

Likes, Shares, EtcCommen

ts

Items Sold

Signups


Then plot how speed changes the metricsExample: Bounce rate vs. page load time


Choose a metric value to targetExample: 30% Bounce Rate


Derive the required speed from the chartExample: 3.5 second load time for a 30% or better bounce rate

3.5 sec


Understand what is need to reach goalsTo get a bounce rate of 15% the load time needs to be 2 sec

2 sec


How fast am I?


How do I get there?

© 2013 SOASTA. All rights reserved.© 2013 SOASTA. All rights reserved. 26

Find variations to focus on

o Geographic variations

o Browser variations

o Bandwidth variations

o Page variations

o Time variations

o Day variations


Page variations


Browser variations


Geographic variations


mPulse supports all of these


mPulse

Collect everything

Map to business objectives

View real user data

in real time

Real Time, Real User Intelligence

SOASTA mPulse

SOASTA mPulsewww.soasta.com/mpulse

EMEA Webinar - An Introduction to Real User Measurement

Technology

Transcript of EMEA Webinar - An Introduction to Real User Measurement