Emcien: Sku Intelligence For Recommendation Engine.Ppt
12
Maximize Customer Sa0sfac0on And Margins By Matching Customers to Right Product at Point of Sale
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SKU Intelligence to maximize margins and customer satisfaction by matching customers to the right product at point of sale
Transcript of Emcien: Sku Intelligence For Recommendation Engine.Ppt
Maximize Customer Sa0sfac0on And Margins
By Matching Customers to Right Product
at Point of Sale
Emcien offers a recommenda.on engine for configurable products, at point of sale
‐ Customer typically specify only a few features ‐ The recommenda0on engine completes the spec and offers
configura0ons for best fit
‐ Spec is completed based on business objec0ve ‐ Margin, Sa0sfac0on, Availability
‐ And how similar customers configured product
Higher margins
Higher customer sa0sfac0on and reten0on
Slide 2 Emcien Confidential Information
Customers Typically Specify Only Few Features
Slide 3 Emcien Confidential Information
I WANT a Laptop with… At least 120GB drive 2GB of RAM and a camera
CUSTOMER 135 different ways to complete the order
19 features not specified
Margin ranges from ($130) to $23
How would you fill the order?
Check only customer specified features
EmcienMatchTM recommends best choices based on objec0ve (margin, customer sa0sfac0on, availability,..)
Choice #1 #2 #3
Slide 4 Emcien Confidential Information
Instant Recommenda0ons Within Budget
Slide 5 Emcien Confidential Information
CUSTOMER
I can spend Only $500
Specify price limit for purchase
#2 and #3 Your Choice #1
Play Games Home Computer
Home Office
Video Produc0on Travels Easily
I WANT a Laptop … for my Home Office
Slide 6 Emcien Confidential Information
Customer selects product based on life style/ Use
This one does everything I need
All features for Home Office computer automa0cally selected
#2 and #3 Your Choice #1
Slide 7 Emcien Confidential Information
Slide 9 Emcien Confidential Information
EmcienMixTM
Op0mize Product Mix with SKU Intelligence
‐ What op(ons are customers buying ? Which ones are profitable? ‐ Customers who bought this, also bought this! ‐ EmcienMix auto‐detects feature clusters by markets ‐ Clusters used to create linked database of configura(ons, op(mized and ranked on business metrics (such as churn. Margin..)
E.g. 74% of online orders have these 8 features choices
For more information please visit: http://www.emcien.com/EmcienMix
Slide 10 Emcien Confidential Information
120GB drive, 2GB of RAM, camera , _______ , _____, ____, ____, ______, ______, …
CUSTOMER
+
Customers who bought feature “A” and “B” also bought “C”.
Amazon-like, but at the feature level
Business Metric Ranking
Margin Sales
Velocity Churn
= Best Configuration
Recommendation
Slide 11 Emcien Confidential Information
‐ Customer selects only desired features ‐ Can select by life style (as shown) ‐ Recommenda(on is best configura(on choices ‐ Sales reps and customers can self‐serve ‐ Higher product margin ‐ Higher customer sa(sfac(on
Full Configurations Recommendations
For more information please visit: http://www.emcien.com/EmcienMatch
EmcienMatchTM
Recommenda0on Engine
Play Games Home Computer
Home Office
Video Produc0on Travels Easily
