emc world keynote gelsinger

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“Your Journey to the Private Cloud”

Pat Gelsinger

President and Chief Operating OfficerEMC Information Infrastructure Products


Mainframe

Client / Server

Web

Cloud

A New Model For Computing


Trust

Control

Reliability

Security

Multiple IncompatibleArchitectures

Attributes of Today’s Data Centers


Dynamic

Cost-Efficient

On-Demand

Control

Security Flexible

Reliability

Trust

Multiple IncompatibleArchitectures

Homogeneousx86 Architecture

Attributes of Cloud Computing


Dynamic

Cost-Efficient

On-Demand

Flexible

Dynamic

Cost-Efficient

On-Demand

Trust

Control

Reliability

Security Flexible

Trust

Control

Reliability

Security

Dynamic

Cost-Efficient

On-Demand

Flexible

The Best of Both Worlds

Customers

PrivateCloud

Service Providers

PublicCloud

Compute

Storage

Network

vSphere = Cloud OS


vSphere = Cloud OS

Information

Security

Federation (vMotion + VPLEX)

VirtualApplications

Delivering Unprecedented Levels of Business Continuity

PrivateCloud

PublicCloud

Global Application Deployment . . .


The Private Cloud: Why Now?

IT Infrastructure– Complex– Inefficient– Inflexible

IT budget– 70% Maintenance

42%Infrastructure Maintenance

30%Application

Maintenance

23%ApplicationInvestment

5%Infrastructure Investment

Source: VMware Fortune 100 customers.


Lower IT costs– Simplify complexity

Improved quality of service– Standardize infrastructure & process

Greater business agility– Flexible, Agile IT-as-a-Service

Private Cloud Computing


2010 2009

Virtualization

Cloud Computing

1 3

2 14

Source: Gartner - The 2010 CIO Agenda, Q4 2009

CIO Priorities


CPU Pool

Storage Pool

StoragePool

Oracle CRMSAP ERP

File/Print

Lower IT Costs– Better Utilization– Less Complexity

Exchange

Virtualization Virtualization

Virtualization Virtualization

Virtual Infrastructure

Virtualization: Silo Becomes Shared


IT Production Business Production IT-As-A-ServiceLower Costs Improve Quality Of Service Improve Agility

% VirtualizedDevelopment,

Test & IT Owned

Applications

PlatinumGold

The Journey to The Private Cloud

15%

30%

50%

85% 95%


IT ProductionP H A S E O N E


Storage Infrastructure Requirements– Efficiency– Simplicity

“Virtualized” IT Production


Efficiency in Mid-Tier Storage

20% less storage “out of the box”

Up to 50% less storage via compression

FAST enables performance and cost


File, block & object

FAST simplifies tiering

Out-of-the-box integration– FASTCache, protection, VMware vCenter

Simplicity in Mid-Tier Storage


IntroducingUnisphere

Single IntegratedPoint of Control

Simplicity in Mid-Tier Storage



PlatinumGold


15%

30%

50%

95%

Mission CriticalApplications

85%


BusinessProduction

P H A S E T W O


What’s Important?ScalabilityAvailabilityProtectionSecurity

“Virtualized” Business Production


Traditional IT Silo Solution– Scalability : Get A Faster Server– Availability : Get A Remote Data Center & Replicate

There Has to be a Better Way . . .

Scalability & Availability


Storag

ePoo

l

Exchange

SAP ERP

File/Print

Standalone


Exe t AP ERP

Consolidation



Virtual Infrastructure Virtual Infrastructure

Exe t

P

Pools of Cooperation

Virtual Server Evolution


Standalone

FAST

Consolidation Pools of Cooperation

Federation

Virtual Storage Evolution


Server and Storage Federation

Unlimited scalability & availability– Coordinated resource pools– Movement of apps & data

Data Center

Data Center Data Center

Data CenterExe

t

P


A N N O U N C E M E N T

Introducing EMC VPLEX


Advanced Data Cache

Open Storage Support

Array Aware

Distributed Cache Coherence

Data Center

EMC & Non-EMC Arrays

VPLEXVPLEX

Data Center


VPLEX

Data Center


WAN

EMC VPLEX Capabilities


Data Center

Synchronous

Asynchronous

Anywhere

VPLEXLocal

VPLEXMetro

VPLEXGeo

VPLEXGlobal

Enables The Virtual Data Center

Access Anywhere

Virtual Storage


D E M O N S T R A T I O N

VPLEX Mega-Demo

http://images.google.com/imgres?imgurl=http://communities.vmware.com/servlet/JiveServlet/downloadImage/2-1135936-4884/vCenter.gif&imgrefurl=http://communities.vmware.com/thread/187356&usg=__ZeBU4rplUf02iyOXkO6nI7t5gsw=&h=480&w=640&sz=50&hl=en&start=1&itbs=1&tbnid=s1CuzTEmhQqosM:&tbnh=103&tbnw=137&prev=/images?q=vcenter&hl=en&sa=G&gbv=2&tbs=isch:1

http://images.google.com/imgres?imgurl=http://communities.vmware.com/servlet/JiveServlet/downloadImage/2-1135936-4884/vCenter.gif&imgrefurl=http://communities.vmware.com/thread/187356&usg=__ZeBU4rplUf02iyOXkO6nI7t5gsw=&h=480&w=640&sz=50&hl=en&start=1&itbs=1&tbnid=s1CuzTEmhQqosM:&tbnh=103&tbnw=137&prev=/images?q=vcenter&hl=en&sa=G&gbv=2&tbs=isch:1


What Does it Mean to You ?


Virtualization brings new requirements– Bare metal restore / DR via large virtual images– Busy VMware servers need extreme I/O efficiency– Online protection copies for agile recovery

New RequirementsForce Re-Architecture

Protection


2010 2009

Backup Redesign 1 3

Source: The InfoPro Wave 13 (12/09)

CIO Storage Priorities


MPte

MPte

MPte

MPte

Oracle CRMSAP ERPFile/PrintExchange

Virtualization

Restore / Use

Retained Versions In Online Deduplication Storage Systems


Virtualization

Backup

Dedupe Only

DR

Dedupe Only

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

EMC Data Protection Vision


MPte

MPte

MPte

MPte


Virtualization

Restore / Use

Retained Versions In Online Deduplication Storage Systems


Virtualization

Backup

Dedupe Only

DR

Dedupe Only

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

MPte

#1 Dedupe Backup#1 Dedupe Storage

#1 Disk-Based Backup

EMC Data Protection Today


Virtual Environments – More Secure Than

Physical Environments?


RSA Secures Access To Information3Storage

Pool


CPUPool


Chip with TXT Boots Trusted

Virtual Infrastructure1

RSA Data Leakage Prevention

Secures Information Flow2Storage

Pool

Virtual InfrastructureData Leakage

Prevention

Information

Identity

Infrastructure

Security in the Virtual World


Cha

in O

f Tru

st4RSA Archer Defines

Security Policy And Collects Evidence

Infrastructure

Information

Identity31

25

RSA Archer Displays

Compliance For Private & Public

Clouds

Infrastructure

Information

Identity

Public Cloud

Policy Ensures Compliance


Standardize processes– Scalability, availability, protection, security

Standardize infrastructure– Virtual machine, server, storage, network

Standardization Improves Predictability


Certified configurations

Vblock – Small, medium and large

Standard target platform for ISVs

Standardized Infrastructure

VBlock0

VBlock1

VBlock2



Run IT As ABusiness

PlatinumGold


15%

30%

50%

85% 95%


IT-as-a-ServiceP H A S E T H R E E


ATMOS Object Storage

Unlimited scalability

Open interfaces

Appliance, VMAX/Celerra, or software REST

Storage-as-a-Service


Customer A

Customer B

Customer C

Customers See Data Protection

Status And Cost

Monitoring

Alerting

Troubleshooting

Optimization

Capacity Planning

Reporting

IT or Service ProvidersOne Solution Across All

Customers for SLA Management

Data Protection

Advisor

Backup Clients

Replication

VirtualEnvironments

DeDupeVTL

NASSAN

Business Apps

Protection-as-a-Service


Policy-driven– Manage outcomes, not elements

Fluid and elastic, but automated– Lower cost, better reliability

Chargeback for usage– Run IT as a business

What it Means to Run “as-a-Service”


MeasureActuals

ITManagement

HR Department

ITApplications

Chargeback

Gold

Bronze

DefineServices

ITInfrastructure

Self-Service Portal

Platinum

Gold

Silver

Bronze

Copper

Infrastructure-as-a-Service


D E M O N S T R A T I O N

Unified Infrastructure Manager

…stopped working with “servers/network/storage”


UIMInfrastructure

Service Catalog

PlatinumGold

SilverBronze

Copper

VMwarevCenter

ApplicationService Catalog

SLA Driven Management

Availability Security Performance Cost

$99.99% High .2 ms $500K

IT-as-a-Service


15%

30%

50%

85%

IT Production Business Production IT-As-A-Service

95%

Lower Costs Improve Quality Of Service Improve Agility

PlatinumGold



“She’s GonnaBlow Captain”

Scotty – Engine Room

“Live LongAnd Prosper”

Spock – Bridge

Your Journey Starts Today!

emc world keynote gelsinger

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