EMC Summit Multilanguage English version
-
Upload
michael-hafner -
Category
Business
-
view
1.370 -
download
0
description
Transcript of EMC Summit Multilanguage English version
MultilanguagemanagementDecision criteria for content-localization
ECM World Summit 2008, 11.11. 2008, Frankfurt/Offenbach
Multilingual Business
who are wewhat do we do
Language is a matter of good Userexperienceit works, I understand, it's for me, I'm at home
Intranets are usergenerated ContentExperts, crowds and gurus contribute – many seeds, no professional authors, no managers
Common challenges
it is a matter of responsibility – words shape our world
Specific challenges
it needs a driver – who actually wants and supports all that?
it is a matter of usage (who wants to use that) and usability (how do you sell it)
What?
analyse contents
Why?
what are your targets?
Dependencies
what ist the network around your content?
Authors
who is writing?
Usecases
what do people do with your content?
References
what does your content point to?
Multiple views on one question
how can these questions help?
Source (vice versa Audience)
internal or external
external
inte
rnal
Activity (read or write)
read, write, comment, tag, use
passive
act
ive
Distribution
internal vs. external
employees only
cust
om
ers
, oth
er
audie
nce
s
Interaction
national - international
international
nati
onal
Measure in Usage Pairs
supports teambuilding motivating
supports curiosity…
or notannoyingfosters boredom…
Thinking about translations means to think about IAwhere do you make the difference?
what is translation, what is just different content?
Amount of Content
combination of criteria reduces translations dramatically
Who is talking
deliver a clear message – in every command