1. Cloud Case Studies Grant Mufford vSpecialist, Africa EMC Corporation @vGrunt Copyright 2010 EMC Corporation. All rights reserved. 1

2. Which Industries adopt Cloud2011 Cloud Services SpendingEMC Dedicated Industry Salesby Industry and Solutions PracticesM&E 3% Others Financial ServicesTransportation 4%2% Telecom, Media & Entertainment Energy 5% Public Sector / GovernmentHealthcare 5%Financial Services Healthcare 21% Energy (Oil & Gas, Utilities)Retail/Whole10% Manufacturing19% Dedicated industry expertise in overGovernment 15% 65% of the Cloud Services MarketComm &High Tech (in addition to significant enterprise/16% horizontal experience across all verticals)Source: Gartner 2010 Copyright 2010 EMC Corporation. All rights reserved.2 3. Service Provider Offerings302825 2020151313 1010965 532 21 0 Copyright 2010 EMC Corporation. All rights reserved.3 4. What do we know about the East African Corporate Market?Service/Solution% of Respondents Requiring the ServiceDisaster Recovery Service72%Information Storage31%Virtual Data Centre46%Managed Information Security Service 49%Managed Backup and Recovery54%Hosted Application Service 33%Archiving Services 51%Digital Content Management Service 54%Managed Video Surveillance Services44%Information Protection Advisory Services 31% Copyright 2010 EMC Corporation. All rights reserved.44 5. 40+ Signed EMC-powered SPs Public/HybridCloud Copyright 2010 EMC Corporation. All rights reserved. 5 6. NYSE TechnologyCapital Markets Cloud Over the years, weve been offering these services to our customers, and then a couple of years ago we decided to do it in a much bigger way, because we realized the need was there.Steve Rubinow, Executive Vice-President and Chief Information Officer at NYSE Copyright 2010 EMC Corporation. All rights reserved.6 7. Copyright 2010 EMC Corporation. All rights reserved. 7 8. vCloud Director Service Based Copyright 2010 EMC Corporation. All rights reserved. 8 9. Colt - Backup-aaS and Storage-aaS Copyright 2010 EMC Corporation. All rights reserved. 9 10. Journey To The CloudIT Production Business ProductionIT-as-a-Service Lower CostsImprove Quality of ServiceImprove Agility 100%% Virtualized86% 75%40% Platinum30% Gold 15%Phase 1 Phase 2 Phase 3 IT Owned AppsMission Critical AppsRun IT As A Business Copyright 2010 EMC Corporation. All rights reserved. 10 11. Cloud Management Platform and ArchitectureCloud Service Cloud ServicesCloud ConsumersDesktop as a Service (DaaS) Service Delivery Business as a Service (BaaS) TeamSoftware as a Service (SaaS)Platform as a Service (PaaS)Infrastructure as a Service (IaaS)Cloud Cloud Business Service Orchestration Architects InternalConsumers Service Level ReportingService CatalogConsumer ManagementBilling & AccountingSubscriber ManagementCustomer Services / KPIs Security and ResiliencyCloud Service Management Orchestration Common Service PlatformIT Service GovernanceCloud Infrastructure Open APIsIT Service Delivery CatalogAdministratorsService Request / Access ApprovalProvisioning / License Mgmt.Change & Configuration Mgmt. (CMDB)Self-serviceLife Cycle Mgmt. Service Level Mgmt. Release Mgmt. provisioning portalIncident / Problem Mgmt. Chargeback / Metering / Reporting Event Monitoring Catalog based Service Templates Service AutomationServiceCloud Infrastructure ManagementTeamCommon Infrastructure Backup / RecoveryDisaster Recovery Resource Load Balancing Line-of-Business Capacity Mgmt. Patch Management Asset Mgmt.CustomersServer Workloads Desktop Workloads Compute ComputeIT ServiceStorage Storage BusinessNetworkNetworkManagers Copyright 2010 EMC Corporation. All rights reserved.11 12. Your Cloud JourneyEMC Consulting will simplify your journey 2000+ associates worldwide, supplemented by 12,000 EMCGlobal Services professionals Thousands of engagements delivered to global Fortune1000 companies Comprehensive Cloud Offering Cloud Readiness Workshops Cloud Advisory Service with Optimizer IT PRODUCTION BUSINESS PRODUCTION IT AS A SERVICE 95% 85% 50% 30% PlatinumGold 15%Percent Virtualized Phase 1 Phase 2Phase 3 Copyright 2010 EMC Corporation. All rights reserved. 12 13. Some examples of the work we do VDC Management Framework and Runbooks Service Catalogue Cost model and rapid classification tools Design & Provisioning ProcessesBusinessClassification EP License LevelRecord EPIndexes CapacityDatabaseGate 2 EP Service EP CapacityEP Cost Reports CatalogueModels EP Rapid ServiceEP design rulesEP CostEP High-level cost Classification ToolEstimating Tool estimates AYES Agree YourIM Select EP Service Communicate Assess available EP Business Service Estimate high- resources forComponents and project pipeline EP resource ResourceClassification level costs Design PhaseOptions update to S&O capacitycapacity (3.2) (3.4) (3.1) (3.3)(3.5)(3.6)available?NO Business ClassificationLevel Initiative to EP High-level costFAM expandestimatescapacity(3.7) Copyright 2010 EMC Corporation. All rights reserved. 13 14. The Cloud Workload FilterMust satisfy economic, trust, and functionality requirements Functionality Economic Evaluation Trust Assessment Assessment Asynchronous Suitable public Comms (Email) cloud offer Trust concernsexists for these Synchronous Comms (VOIP)suggest publicworkloadsEconomicscloud for these CRM, ERP, SCM favor public workloads Appscloud for these Suitable publicworkloadscloud offer Contentdoesnt exist Distribution InformationTrust dictates Systems Mgmntprivate cloud Transaction ManagementEconomicsfavor private ... cloudEconomics HR, HIS Apps Health, Medical dictate legacyarchitecture Copyright 2010 EMC Corporation. All rights reserved.14 15. Copyright 2010 EMC Corporation. All rights reserved. 15 16. Fully Managed Vblock - $ / VM / Month 3 yr TCOUniquely positioned to offer your Service Delivery Platform the best TCOConvergedSmall Medium LargeX LargeTechnologyPlatformBlades 4 10 20 42Sockets8 20 40 84Virtual Machines 200 3001000 2000No of Sites / Blocks 1 111Management StackVmware Service ManagerVmware Cloud DirectorVmware ChargebackEMC Ionix UIMEMC Ionix ITOImplementation Services3yr SW Support Typical mid level cost from Amazon today - $250 Copyright 2010 EMC Corporation. All rights reserved. 16 17. THANK YOU Copyright 2010 EMC Corporation. All rights reserved. 17