Embracing the tall poppy: Overcoming tradition in customer...

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Design for Business: Research Conference and Publications 12-13 May, 2015, Melbourne, Australia www.ideasondesign.net Jason Kennedy, Auckland University of Technology Embracing the tall poppy: Overcoming tradition in customer jewellery design preference

Transcript of Embracing the tall poppy: Overcoming tradition in customer...

Page 1: Embracing the tall poppy: Overcoming tradition in customer ...ideasondesign.net/.../2015/07/AG15_RC_Presentation...Coloured gemstone focus . TARGET AUDIENCES The main jewellery retailers

Design for Business: Research Conference and Publications12-13 May, 2015, Melbourne, Australia

www.ideasondesign.net

Jason Kennedy, Auckland University of Technology

Embracing the tall poppy: Overcoming tradition in customer jewellery design preference

http://ideasondesign.net
http://ideasondesign.net/
Page 2: Embracing the tall poppy: Overcoming tradition in customer ...ideasondesign.net/.../2015/07/AG15_RC_Presentation...Coloured gemstone focus . TARGET AUDIENCES The main jewellery retailers
Page 3: Embracing the tall poppy: Overcoming tradition in customer ...ideasondesign.net/.../2015/07/AG15_RC_Presentation...Coloured gemstone focus . TARGET AUDIENCES The main jewellery retailers
Page 4: Embracing the tall poppy: Overcoming tradition in customer ...ideasondesign.net/.../2015/07/AG15_RC_Presentation...Coloured gemstone focus . TARGET AUDIENCES The main jewellery retailers
Page 5: Embracing the tall poppy: Overcoming tradition in customer ...ideasondesign.net/.../2015/07/AG15_RC_Presentation...Coloured gemstone focus . TARGET AUDIENCES The main jewellery retailers
Page 6: Embracing the tall poppy: Overcoming tradition in customer ...ideasondesign.net/.../2015/07/AG15_RC_Presentation...Coloured gemstone focus . TARGET AUDIENCES The main jewellery retailers
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Gemstone Furniture

Gemstone Furniture

Ruby gemstone or manik gemstone for pisces

Ruby gemstone or manik gemstone for pisces

Gemstone Beads

Gemstone Beads

Gemstone Market

Gemstone Market

Gemstone Beliefs

Gemstone Beliefs

Gemstone text

Gemstone text

Moonstone Gemstone

Moonstone Gemstone

Gemstone exports

Gemstone exports

Poppy (Papaver)

Poppy (Papaver)

Gemstone hardness

Gemstone hardness

Gemstone Warrior

Gemstone Warrior

Gemstone Jewelry

Gemstone Jewelry

Gemstone presentation

Gemstone presentation

Effects of Gemstone Trees | Benefits of Gemstone Trees

Effects of Gemstone Trees | Benefits of Gemstone Trees

Poppy booklet

Poppy booklet

Gemstone lapidary.pdf

Gemstone lapidary.pdf

Loose gemstone

Loose gemstone

Poppy PowerPoint

Poppy PowerPoint

Pink Poppy

Pink Poppy

Poppy ebook

Poppy ebook