Embracing Social Media for Social Impact
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Embracing Social Media for Social ImpactPresented byDawn A Crawford Social Media & Communications Consultant, BC/DC Ideas@SocMediaRckStr
Power of Social MediaBe a super hero for your causeCreate real connections with real peopleIt can reach new audiences that are more immune to traditional media Confront misinformation & negative chatter head-on You are already losing by not engaging
Social Media is a Conversation
Your Future is HEREOver 50% of the worlds population is under 30-years-old - 96% of them have joined a social networkGeneration Y and Z consider e-mail pass some universities have stopped distributing e-mail accountsKindle eBooks Outsold Paper Books on Christmas24 of the 25 largest newspapers are experiencing record declines in circulationhttp://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
Build TRUST78% of consumers trust peer recommendationsOnly 14% trust advertisementsOnly 18% of traditional TV campaigns generate a positive ROI
Come Home to FacebookFacebook tops Google for weekly traffic in the U.S.Facebook added over 200 million users in less than a yearIf Facebook were a country it would be the worlds 3rd largest ahead of the United States and only behind China and IndiaThe fastest growing segment on Facebook is 55-65 year-old females60 millions status updates happen on Facebook daily
It is Essential to BusinessTwitter:Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama. YouTubeThe #2 largest search engine in the worldThere are over 200,000,000 Blogs25% of search results for the Worlds Top 20 largest brands are links to user-generated content34% of bloggers post opinions about products & brands
Tell YOUR StoryReal ConversationsInformation SharingEventsFundraisingFriendraisingEmployee EngagementBring Your Cause to LifePeek Behind-the-ScenesAnswer QuestionsAsk QuestionsMeet Your Followers IRL
Creating Your PlanListenAudience Content Focus Frequency Pick ToolsResponsible Launch date
Facebook gives people the power to share and makes the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
Create a Fan PageAdd all your information from your website, brochures, videos and photosCreate a Cause page for donationsMust use Network for Good as your online bankMeasurementInsights are built into every page
Twitter is a real-time short messaging service that works over multiple networks and devices.
Create an account about your causeShare articles, promote events, website, encourage supporters, correct misinformationRetweet RT brand champions, like causes, reporters, etcMeasurement:HootSuite http://hootsuite.com
Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs and email.
Create a branded channel for all your videosFavorite other organization's videos to bolster your contentMeasurementInsights built into every page
Explore Other Social Media PlatformsBlogginghttp://www.wordpress.comCreate Your Own Social Networkhttp://www.ning.comPhoto Sharinghttp://www.flickr.comSocial Action Networks & Nonprofit Giving Portalswww.SocialActions.org www.Care2.com
Nonprofits Doing GOOD ThingsMuseum of Life and Science Department focused blogs written by employeeshttp://www.lifeandscience.org Http://mslanimaldepartment.blogspot.com http://blogs.ncmls.org/greg-dodge/2010/03/11/snakes/ National Wildlife Foundation Mission blogginghttp://blogs.nwf.org/ Colorado Health Foundation Organizational blogging, lots of event blogginghttp://coloradohealth.typepad.com/health_relay/
Good ReadsBC/DC Ideas http://www.bdcdideas.com Beths NPO Social Media Blog http://beth.typepad.com/ Kivi's NPO Communications Blog - http://www.nonprofitmarketingguide.com/blog John Haydon - http://www.johnhaydon.com/ Wild Apricot - http://www.wildapricot.com/blogs/newsblog/default.aspxDuck Call from Big Duck - http://www.bigducknyc.com/blog/Pamela's Grant Writing Blog - http://www.pamelasgrantwritingblog.com/Pulse and Signal - http://pulseandsignal.com/ Have Fun, Do Good - http://havefundogood.blogspot.com/
Getting StartedListenCreate profilesMake connections with friends, family and colleagues + link back IMPORTANT STEPFriend, follow and subscribeStart talking about how much you care about your cause
Questions?Dawn CrawfordPrincipal Communicator