Embracing Social Media

Embracing Social Media

Managing risk & leveraging opportunity at Eudora Schools

@kmagette #EmbraceSocial

Our back story•Formal vs. informal presence

•Missing opportunities

•Concerns & fears


Risk management3 Ps


policyexpectations & consequences

This policy applies to all social media activities by district employees, including but not limited to the use of blogs, forums, social networking sites (e.g. Facebook, Twitter, LinkedIn, Google+, Flickr, Tumblr and YouTube) and any other web-based communications on publicly available sites.

These activities are encouraged to take place in a classroom or school office setting so long as such activities do not detract from the employees' effectiveness or other job duties. When participating in social media activities, even off duty and off premises, such activities must not violate any Board policies or otherwise interfere with the employee’s or co-workers’ job performance. The Board expects all employees to exercise professionalism and good judgment in any social media activities, as outlined in the Social Media Guidelines for District Employees. Furthermore, any social media activities must comply with all applicable laws including, but not limited to, anti-discrimination, anti-harassment, copyright, trademark, defamation, privacy, securities, and any other applicable laws and regulations. Any violation of this policy, of the Social Media Guidelines for District Employees, or of any Board policies

or procedures as a result of social media activities, may result in corrective action, up to and including termination.

The superintendent is responsible for recommending social media guidelines for approval by the Board.


proceduresorganize the chaos

• Who’s representing some part of your district on social media?

• How can people find these accounts?

• Who supports & monitors employee use?

• What about issues of confidentiality?

• What should an employee do if something uncomfortable or negative comes up?


professional development

• Training & supporting ALL employees to ensure a positive experience

• Encouragement & leadership via Social Media Champions

• Ongoing reminders & opportunities for professional learning

being smart & seizing opportunity


The ugly•Community guidelines

•Monitoring and interacting

•Humility and vulnerability

•Letting it burn itself out


Community guidelines


Monitoring & interacting


Humility & vulnerability


Let it burn itself out


Enjoy the ride!•Communication

•Professional development

•Teaching & learning


Comm

unication


Professional development


Professional development @kmagette #EmbraceSocial

Prof

essi

onal

dev

elop

ment


Teaching & learning


Teaching &

learning


Teaching & learning @kmagette #EmbraceSocial

Resources• Social media directory for our district:

http://bit.ly/1ETwVqw

•Our staff page includes policy, guidelines and form to use social media for work: http://bit.ly/1GjjwPY

• Parent help & empowerment:http://bit.ly/1M2gDkH


Kristin MagetteDirector of Communications Eudora Schools

[email protected]

linkedin.com/in/kristinmagettekristinmagette.com

Contact me!


Embracing Social Media

Social Media

Transcript of Embracing Social Media