Embracing our market
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Transcript of Embracing our market
![Page 1: Embracing our market](https://reader033.fdocuments.in/reader033/viewer/2022042900/568c0ed81a28ab955a91fd7a/html5/thumbnails/1.jpg)
Embracing our market
Victor Capelini – VP PR
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Objectives
• Understand the value of a brand (brand XP and brand positioning) ;
• See the difference between quality and satisfaction and how this is connected to our positioning (know our clients expectations) ;
• Learn the basics about a solid business model (contact with our market) ;
• Why External Connections is our driver.
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Let’s have a brand experience!
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How was your experience?
• Coca-Cola has been the most valuable brand in the world since the begining of the Best Global Brands Report form Interbrand;
• The brand has and average value of 77,839 billions of dollars.
g1.globo.com – 02/10/2012
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What’s the impact of one BAD XP?
• Case – Spoleto
Vídeo 1 – 3447874 Views
http://www.youtube.com/watch?feature=player_embedded&v=Un4r52t-cuk
Vídeo 2 – 2333413 Views
http://www.youtube.com/watch?feature=player_embedded&v=ebe-3s4TLfQ
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What about us?
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Now think about the difference...
What SPOLETO does? What AIESEC does?
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30 minutes
6 weeks
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“But we do have a quality product!”
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QUALITY
SATISFACTION
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Basically...
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QUALITY Is all about our job
SATISFACTION Is all about what the client
expects from our job
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Checkpoint
Brand XP
Brand Positioning
Know our clients expectations
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What we saw until now:
Where are we going:
Contact with our market
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So, what causes that?
Are we TRULLY connected to our market?
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Let’s use some theory!
Canvas
Business Model Generation
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Our driver and strategies
External Connection
Customer Orientation
Make our partners closer to our culture
Partnership with youth alliances
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Objectives
• Understand the value of a brand (brand XP and brand positioning);
• See the difference between quality and satisfaction and how this is connected to our positioning (know our clients expectations) ;
• Learn the basics about a solid business model (contact with our market) ;
• Why External Connections is our driver.
23/04/2013 14
![Page 15: Embracing our market](https://reader033.fdocuments.in/reader033/viewer/2022042900/568c0ed81a28ab955a91fd7a/html5/thumbnails/15.jpg)
TIME FOR SOME
QUESTIONS
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Thank you!
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