Embedding Social Responsibility into the Corporate DNA. September 2013 .
-
Upload
buddy-henderson -
Category
Documents
-
view
214 -
download
0
Transcript of Embedding Social Responsibility into the Corporate DNA. September 2013 .
Embedding Social Responsibility into the Corporate DNA.
September 2013
www.pwc.com/na
My contribution to societyPwC 2
Peeling off the layers
September 2013
The PwC Corporate Social Responsibility experience5.
Understanding your purpose2.
Finding your purpose3.
Keys to a life of predictable miracles 4.
Corporate social responsibility? What is all the fuss about?
1.
Conclusion6.
My contribution to society3PwC
Corporate Social Responsibility? What’s all the fuss about?
“... the private sector can make a huge deal of
difference in poor people’s life around the world with balancing between self-interest and caring for others, profit and poor which always have been
keeping distance.”
~ Bill Gates at Davos, 2008Co-Chair of the Bill & Melinda Gates
FoundationSeptember 2013
My contribution to society4PwC
CSR is all about enabling people to experience their
miracle
What is all the fuss about CSR?
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”
~ Winston Churchill
“You must be the change you wish to see in the world”
~Mahatma Gandhi
“Goodness is the only investment that never fails”
~ Henry David Thoreau, American writer
September 2013
My contribution to society5PwC
Precursor to a purpose driven life
You were made by God and for God; and until you understand that, life will never make sense
~ Rick Warren
September 2013
My contribution to society6PwC
Understanding your purpose
“Success is knowing your purpose in life, growing to reach your potential, and sowing seeds that benefit others” ~ John C. Maxwell “Reactive firms deny responsibility and do less, defensive firms admit responsibility but fight it , accommodative firms accept responsibility by doing all that is required, while proactive firms anticipate responsibility by doing more than is required.” Kai Hockerts, Mette Morsing, Jonas Eder-Hansen, Per Krull (Copenhagen Business School, Denmark)
You are here for a reason. Be busy and satisfy your purpose
What will be lost if your organization disappears?
September 2013
My contribution to societyPwC
Integrity
Team work
Empathy
Innovation
Linking your core business to your values and CSR
7
Core Busines
s
September 2013
PwC
My contribution to society9PwC
Keys to a life of predictable miracles (Based on a book by Bruce Wilkinson)
The Master key
An urgent prayer to be sent by God to do His work. “Please send me!”
Corporate Social Responsibility (CSR) can be a vehicle for innovation and competitive advantage, while solving challenging social and ecological problems. Take the lead
Profitability and Competitiveness through inclusion of CSR in corporate strategies, corporate values. A wining formula
1
September 2013
My contribution to society10PwC
Keys to a life of predictable miracles
The People key2The key on how you make God’s agenda for people your own.
Expand on the basics of only providing funding and resources for worthwhile social causes.Have a real plan for products/services in the best interests of society e.g. using safe materials for manufacturing, environmental initiatives, job creation and economic development.
September 2013
My contribution to society11PwC
Keys to a life of predictable miracles
The Spirit Key (Intuition)
With this key you partner with the spirit by listening to the intuitive voice.
Adhering to corporate social responsibilities, is likely to lead to easier experience when dealing with politicians and government regulators.
Let you inner voice guide you in a conflict about profit maximisation at the expense of society and the environment. Let the intuitive voice guide you.
3
September 2013
My contribution to society12PwC
Keys to a life of predictable miracles
The Risk key4
Small pressure groups should be taken seriously by corporations. Mohamed Bouziz’s act became a catalyst for the Tunisian Revolution and the Arab spring.
The risk of CSR is that you yield no measurable results, yet taking social responsibility seriously, is less likely to attract public campaigns and demands for government inquiries against it.
The bible is riddled with stories of faith in the midst of adversity (David vs Goliath, Moses in front of the Red Sea, Jesus’ disciples vs the Roman empire).
September 2013
My contribution to society13PwC
Keys to a life of predictable miracles
The Money key5This key unlocks a financial miracle for another person and it happens because God sends you with his resources to a person who has a need
Focusing on the unmet needs of low-income populations can create profitable markets while also helping the poor address some of their most urgent needs
What are the needs around you? Act now.
September 2013
My contribution to society14PwC
Keys to a life of predictable miracles
The Dream key
With this key, God commits you – the Dream Champion, with someone in need of embracing his God-created life dream;
You and I have the key that can unlock their destiny; however we must unlock ours first
Offer support for people to receive their dreams. Allow employees time to mentor others.
6
September 2013
PwC
My contribution to society16PwC
Through the PwC Trust, our staff give monthly contributions which are matched dollar for dollar by PwC and then donated to children from disadvantaged communities.
We support the CSO AIDS Orphan Trust relating Administrative expenses which was founded by one of our director Dr. Christina Swart- Opperman.
We are providing support to the UNAS, a platform of accounting students.
September 2013
The PwC Corporate Social Responsibility Experience
We feel that it’s every Namibian’s responsibility to contribute to the growth and wellbeing of the country and to demonstrate that it starts with us, we are engaged in the following:
My contribution to society17PwC
PwC is involved with Men on the side of the road, an association that works with unemployed men, by creating job and training opportunities.
African Leadership Institute (ALI) – Is chaired by PwC where I also serve as the presenter. We encourage our managers to attend.
We have allocated a fee time for professional services rendered to not for profit organizations.
We have sponsored Spelquizbee, a spelling competition for Secondary School Learners all over Namibia initiated by Prime Focus Magazine, - 20 schools competed in this competition.
September 2013
The PwC Corporate Social Responsibility Experience (Continued)
My contribution to society18PwC
CSR initiatives are usually broad based and long term as they focus on community related issues such as poverty eradication, environmental issues. To the contrary, sponsorship are usually concerned with addressing a particular need with the aim of gaining exposure leverage at that particular time.
While Corporate Social Responsibility is built on the premise of making money in an ethical and sustainable way, sponsorship programs on the other hand are focused on creating or building brand awareness.
September 2013
Sponsorship Vs CSR
My contribution to society19PwC
“What will be lost if our company disappears?”
Jim Collins
September 2013
“The information contained in this publication by PwC Namibia is provided for discussion purposes only and is intended to provide the reader or his/her entity with general information of interest. The information is supplied on an “as is” basis and has not been compiled to meet the reader’s or his/her entity’s individual requirements. It is the reader’s responsibility to satisfy him or her that the content meets the individual or his/ her entity’s requirements. The information should not be regarded as professional or legal advice or the official opinion of PwC. No action should be taken on the strength of the information without obtaining professional advice. Although PwC take all reasonable steps to ensure the quality and accuracy of the information, accuracy is not guaranteed. PwC, shall not be liable for any damage, loss or liability of any nature incurred directly or indirectly by whomever and resulting from any cause in connection with the information contained herein.”
© PwC Namibia [Reg. No. 2002/711](“PwC”). All rights reserved. PwC refers to the Namibian member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/na for further details.