Role of color in environmental messages and claims: green ...
Embedding Green Messages
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Embedding Green Messages
Beth Filar Williams, University of North Carolina at Greensboro Libraries
modeling
behavior
programming habits
instruction
culture
collections
personal
institution
marketing
IT
researchresource sharingtutorials
http://library.uncg.edu/tutorials/
Module 1: Getting StartedModule 2: From Question to KeywordModule 3: Types of Sources & ParametersModule 4: Library CatalogModule 5: Finding ArticlesModule 6: Scholarly vs. PopularModule 7: Finding WebsitesModule 8: PlagiarismModule 9: ParaphrasingModule 10: Citing Sources
Embed a green theme?
POLL: How many recycle at their library?
Recycling of aluminum cans saves 95% of the energy
required to make the same amount of aluminum from its
virgin source!http://recycling.stanford.edu/recycling/caq_benefits.html
One ton of recycled office paper saves 4,100 Kwh of energy, 9
barrels of oil, 54 million Btu's of energy, 60 pounds of air pollutants from being released, 7,000 gallons
of water, and 3.3 cubic yards of landfill space.
Americans use 2.5 million plastic bottles
every hour. Only about 23% are ever
recycled.http://www.cleanair.org/Waste/wasteFacts.html
An average office worker in the US uses 10,000 sheets of
copy paper each year…. That’s 4million tons of copy paper
used annually.
http://www.flickr.com/photos/neubie/465255845/
& auto double sided printing
http://www.flickr.com/photos/s4xton/458090927/
http://www.flickr.com/photos/eleven/3469233315/
Pape
r & R
ecyc
ling
http://www.epa.gov/osw/conserve/materials/paper/faqs.htm
Programming & Instruction
http://www.flickr.com/photos/alexindigo/2539067481/
Gift bags from book covers
By suzanne metcalf http://greeningyourlibrary.wordpress.com/2009/05/19/book-jackets-into-gift-bags/
The following images are courtesy of Kimberly Hopkins, independent library consultant.Altered Books
Changing Behaviors & Habits
• Positive/+ Reinforcement – reward individuals for “green” actions.
• Positive /+ Punishment - suffer consequences of poor “green” habits.
• Negative /- Reinforcement –negative condition stopped when behavior changes.
• Negative /- Punishment – take away the temptations of poor green habits.
Behaviors & Habits
http://www.flickr.com/photos/krizsa/2784444512/
http://www.flickr.com/photos/rohdesign/2377997614/
http://www.flickr.com/photos/lancerrevolution/3183377074/
Embedding Green Messages
Beth Filar Williams UNC Greensboro Libraries
[email protected]://greeningyourlibrary.wordpress.com/
QUESTIONS?