Embedding fi nance professionals in business lines to infl uence outcomes and help drive value creation and business growth

• Pre Conference Masterclass: 18 July 2011 • Main Conference: 19-20 July 2011 • Venue: Prince Hotel & Residence Kuala Lumpur, Malaysia

3 TOP TIPS FROM THE EXPERTS:ÞPlan it carefully, secure enough resources and commitment - then implement it with a “big-bang” approach – Cumhur Girgin, CFO, ABB

ÞFinance must evolve with the company and set clear vision and goals that must not steer away from the company’s overall objectives. In order to ensure a successful transformation, execution is the key. Successful execution requires a detailed transformation plan, careful resource allocation and alignment, stakeholder engagement and an effective governance program to monitor the fi nancial and operational impact – Tristan Wong, Financial Controller, DELL

ÞFocus on the external customer needs as opposed to internal areas as you design the journey to transformation – Manpreet Grewal, CFO Asia Supply Chain, ASURION

Embark on your fi nance transformation journey and achieve:1. Business excellence within the fi nance department – lean processes after reengineering

2. Continuously value added functions to boost net profi ts

3. Shortened fi nancial close cycles to 3rd day of the month

4. Improved forecasts with timely strategies to deliver with accuracy

5. Enhanced talent management for seamless transitions

Tim HurmanManager

ING LIFE JAPAN

Jonathan BradburyFormer Regional Head,

Business AnalysisAIA GROUP LIMITED

B SuryanarayananCFO

MINDTRAC

Tristan WongFinancial Controller

DELL

Vijay DoshiVice President, MI, P&A and

Centre Finance Lead for ChennaiSHELL

Cumhur GirginCountry CFO

ABB

Chen Theng AikHead, Finance & HR Services

DHL ASIA PACIFIC & EEMEA REGIONS

Amit ChhabraVice President Controller

JOHNSON ELECTRIC GROUP

Volkmar AhrensDirector of

International SalesWMD

Ang Kok ChingFinancial Controller

DKSH CORPORATE SHARED SERVICES CENTRE SDN BHD

Sanjay GattaniSenior General Manager,

FinanceTATA NYK SHIPPING

Researched & developed bySponsors Media Partners

Goh Kim LeeSenior Director, Shared Business

Services, Finance – Asia Pacifi c

PHILIPS

EARLY BIRD DISCOUNT

Manpreet GrewalCFO, Asia Supply

ChainASURION

Eddy WongGeneral Manager,

Finance Shared ServicesPRUDENTIAL SERVICES ASIA

Martin YiiController, Australia/

New Zealand Financial Service CentreSEALED AIR

CORPORATION

Register and pay before 14 May 2011 and save up to USD650

Lee Lee LaiFinance Director

WINCOR NIXDORF MALAYSIA

Moy Soo PingSAP AP

Function LeadSIME DARBY

DISCOVER CRITICAL INSIGHTS FROM FINANCE TRANSFORMATION ADVOCATES

Tel: (65) 6722 9388 Þ Fax: (65) 6720 3804 Þ Email: enquiry@iqpc.com.sg Þ Web: www.fi nancetransformationasia.com

SPEAKERS PROFILES:

755

STIMULATE AND ENHANCE BUSINESS DEVELOPMENT THROUGH SPONSORSHIP AND EXHIBITION

Delegates at this conference are looking to:1. Optimise their daily activities at the lowest cost to generate additional value for the business2. Effectively redesign the end to end fi nance processes3. Achieve higher levels of accuracy in accounting and fi nancial management4. Retain and attract talent to drive the fi nance transformation journey successfully

If your company has a credible solution to address their needs, then you need to have a presence at this event.

Over two days, you will have unlimited access to delegates who are looking for strategies to transform their fi nance department and infl uence the growth of their business. You will not fi nd a more focused and intense business development environment than this event.

Seize this opportunity to tighten relationships with existing customers and utilise this platform to gain fresh opportunities for business development.

To fi nd out how this can be achieved, call +65 6722 9388 or email sponsorship@iqpc.com.sg

Chief Financial Offi cers and Vice Presidents

Financial Controllers and Finance Directors

Senior Management Finance & Business Professionals

Experiences from 9 different countries

Finance transformation is positioned as a continuous improvement journey for the fi nance department to contribute business excellence as an overall goal for organisations. Typically CFOs defi ne fi nance transformation as realigning the focus of fi nance to add more value and participate as a business partner, where accounting activities are done by a separate team.

Embarking on this journey is never easy with unclear visions of what challenges to expect and how they can be solved. SSON and IQPC have researched and discovered the 3 main hurdles to successful outcomes:

1. How do we effectively redesign fi nance end to end processes whilst adding value?

2. Sustaining accuracy within processes such as accounts payable, accounts receivables, reporting, book keeping and capital management

3. Managing talent to drive a seamless fi nance transformation journey

Over the two days of this conference, you can expect these challenges to be dissected along with their solutions. Sixteen speakers will share their expertise, for you to gain an advantage in kick starting a seamless fi nance transformation project.

About SSON

SSON provides research, training and networking for over 4,500 shared services executive members from over 50 countries

around the world. Whether you need resources to write a report, facts to benchmark performance against or simply want to meet some of your peers at the same stage of development, we can support you. Sign up today, for USD $149.99 and receive benefi ts that will help you take your implementation to the next level. Website: www.ssonetwork.comEmail: info@ssonetwork.comPhone: +44 (0) 20 7368 9300

www.ssonetwork.com/linkedin/apac

@ssonetwork

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IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date

with industry trends, technological developments and the regulatory landscape. IQPC’s large scale conferences are market leading “must attend” events for their respective industries. IQPC produces more than 1,500 events annually around the world, and continues to grow. Founded in 1973, IQPC now has offi ces in major cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, and Sydney. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of conferences. www.iqpc.com.sg

About IQPC

Tel: (65) 6722 9388 Þ Fax: (65) 6720 3804 Þ Email: enquiry@iqpc.com.sg Þ Web: www.fi nancetransformationasia.com

CONFERENCE DAY ONE19 July 2011, Tuesday

Panel Moderator: Goh Kim Lee Senior Director, Shared Business Services, Finance – Asia Pacific, PHILIPS

Panelists: B Suryanarayanan CFO, MINDTRAC

Tristan Wong Financial Controller, DELL

Ang Kok Ching Financial Controller DKSH CORPORATE SHARED SERVICES CENTRE SDN BHD

1415 SSC models to enhance the finance transformation journey: Captive, Outsourced or Hybrid? Þ Philips journey in the setting up and development of its own captive finance shared services Þ The evolution from an internal SSC to an outsourced model: The Philips Hybrid Journey Þ Reviewing Philips SSC models contributing to the enhancement of the finance transformation journey

Goh Kim Lee Senior Director, Shared Business Services, Finance – Asia Pacific, PHILIPS

1500 Afternoon refreshments & networking break

1530 Critical functions to reengineer during transformation to ensure timeliness and accurate delivery Þ Evaluating AP functions to make better decisions for reengineering purposes Þ Reviewing AR, reporting, treasury, book-keeping duties and sourcing for duplications or processes to shorten and reengineer

Panel Moderator: Amit Chhabra Vice President & Controller, JOHNSON ELECTRIC

Panelists: Goh Kim Lee Senior Director, Shared Business Services, Finance – Asia Pacific, PHILIPS

Eddy Wong General Manager, Finance Shared Services PRUDENTIAL SERVICES ASIA

1615 Adding more value in finance duties to maximise working capital and increase ROI ÞIdentifying areas to redeploy funds to achieve new areas for profit creation ÞUnderstanding how additional value in finance duties increases ROI ÞFreeing up working capital and realising its impact in the financial health of your organisation

Panel Moderator: Manpreet Grewal CFO Asia Supply Chain, ASURION

Panelists: Lee Lee Lai Finance Director, WINCOR NIXDORF MALAYSIA

Eddy Wong General Manager, Finance Shared Services PRUDENTIAL SERVICES ASIA

1700 Chairperson’s summary and end of conference day one

0830 Registration and morning coffee

0850 Opening remarks by Chairperson

0900 Holistically defining the role of a finance transformation project leader Þ Finance transformation project leader roles and daily activities Þ Systems savvy and open to new ideas persona Þ Responsibilities of a finance transformation project leader affecting the company’s overall strategies

Manpreet Grewal CFO, Asia Supply Chain, ASURION

0945 Improve forecasting with constant reviews to address year to date, month to date and even week to date figures Þ Overview of effective business approach to finance management Þ Reviewing the importance of accurate forecasts Þ Discover the importance of constant reviews to address forecasting challenges

Tristan Wong Financial Controller, DELL

1030 Morning refreshments and networking break

1100 Reengineering finance processes to continuously add value and increase efficiency ÞUnderstanding the impact of reengineering finance processes affecting finance transformation ÞEliminating duplication and increase speed of processing with deployment of reengineering ÞRealising reengineering is critical for continuous improvement

Panel Moderator: Martin Yii Controller, Australia/New Zealand Financial Service Centre, SEALED AIR CORPORATION

Panelists: Chen Theng Aik Head, Finance & HR Services DHL ASIA PACIFIC & EEMEA REGIONS

Vijay Doshi Vice President, MI, P&A and Centre Finance Lead for Chennai SHELL

Moy Soo Ping SAP AP Function Lead, SIME DARBY

1145 Managing the transformation from local accounting to shared services centers ÞHarmonising processes – People versus Technology/People with Technology ÞSetting up SSC with technology as one of the priority – Strategy moving forwardÞ ÞCentralise processing or decentralise processing – yet meeting local compliance requirements ÞBridging the language barriers electronically ÞVendor relationship-management from a SSC ÞBusiness intelligence – Managing the processes from management level ÞStriving for excellence

Volkmar Ahrens Director of International Sales, WMD

1230 Lunch and networking break

1330 Achieve seamless migration of finance processes to avoid daily functions being disrupted during the transition of transformation ÞIdentifying the daily functions affected by finance transformation ÞStrategies to avoid disruption of migration ÞEvaluating solutions available to minimise issues during transition – how effective are they?

PANEL DISCUSSION:

PANEL DISCUSSION:

PANEL DISCUSSION:

PANEL DISCUSSION:

Tel: (65) 6722 9388 Þ Fax: (65) 6720 3804 Þ Email: enquiry@iqpc.com.sg Þ Web: www.financetransformationasia.com

CONFERENCE DAY TWO20 July 2011, Wednesday

Ang Kok Ching Financial Controller DKSH CORPORATE SHARED SERVICES CENTRE SDN BHD

1400 Round Table Discussion: Transforming the P2P processes within 6 months Þ Table 1 – Identifying why P2P transformation can be done within 6 months Þ Table 2 – P2P processes plans to achieve seamless transition through transformation journey Þ Table 3 – Advantages and disadvantages of finance transformation Facilitated by speakers of the day

1445 Afternoon refreshments & networking break

1515 Comparing the significance of promoting internally or selecting new hires to lead and execute finance transformation Þ Reviewing the advantages and disadvantages of promoting internally for the role of finance transformation leader Þ Difficulty in sourcing for new hires and overcoming this Þ Balancing new hires and promoted talents to ensure ROI in finance transformation deployment

Jonathan Bradbury Regional Head, Business Analysis, AIA GROUP LIMITED

1600 We can only manage what we can measure Þ The importance of implement productivity and SLA in a finance environment Þ Having the right number of people at the right times Þ Introducing Operational efficiencies in a financial environment

Tim Hurman Manager, ING LIFE JAPAN

1645 Chairperson’s summary and end of conference

0830 Registration and morning coffee

0850 Opening remarks by Chairperson

0900 Shorten financial close cycles to deliver reports by the 3rd day of the month Þ Timely availability of credible month-end financial information was challenging and expensive with subsidiaries operating at different time zones Þ Mindtrac in enabling the closing cycle under 5 work days, covering changes in processes, structures and strategies Þ Reviewing benefits apart from cost savings, strengthen the operational controls and decision making

B Suryanarayanan CFO, MINDTRAC

0945 Defining processes to consolidate and standardise to gain control Þ Automatic approvals and improving internal control capabilities Þ Cost reduction and efficient processes Þ Reducing headcounts

Martin Yii Controller, Australia/New Zealand Financial Service Centre SEALED AIR CORPORATION

1030 Morning refreshments & networking break

1100

Techniques to attract talent to enable growth in finance transformation capabilities Þ Attractive packages for talents to be drawn to joining Þ Identifying capabilities in talent to ensure growth and efficiency in the finance transformation journey Þ Managing growth of headcounts and cost with finance transformation talent

Panel Moderator: Amit Chhabra Vice President and Controller, JOHNSON ELECTRIC

Panellists: Cumhur Girgin Country CFO, ABB

Jonathan Bradbury Regional Head, Business Analysis, AIA GROUP LIMITED 1130 Improvements of cash management in the finance transformation journey Þ Understanding what is the best method to improve cash management Þ Optimising payments and receivables cycle

Sanjay Gattani Senior General Manager, Finance, TATA NYK SHIPPING

1215 Lunch and networking break

1330

Upgrading solutions or increasing headcounts – How to decide which is the most cost effective route? Þ Considering the success factors of upgrading Þ Cost of maintenance of solutions – will it increase with upgrading? Þ Increasing headcounts as a trade off from upgrading

Panel Moderator: Cumhur Girgin Country CFO, ABB

Panellists: Tim Hurman Manager, ING LIFE JAPAN

PANEL DISCUSSION:

PANEL DISCUSSION:

Who will you meet?

CFO Finance Directors Financial Controllers Heads of Finance Shared Services Transformation Leaders

15%

35%

30%

10%

10%

EARLY BIRD DISCOUNT

Register and pay before 14 May 2011 and save up to USD650

Tel: (65) 6722 9388 Þ Fax: (65) 6720 3804 Þ Email: enquiry@iqpc.com.sg Þ Web: www.financetransformationasia.com

PRE CONFERENCE MASTERCLASS:18 July 2011, Monday

How to get the best out of our internal stakeholders 0900 – 1200 (including morning tea and lunch)

In the fi nance transformation journey, it is critical to have support from internal stakeholders to ensure decisions, implementations and strategies are executed in a timely manner. This is to ensure the fi nance transformation projects within the fi nance department are evolved in the shortest period of time and with the least disruptions in daily activities. For professionals directly involved in P2P (accounts payable), maintaining a good relationship with the suppliers are important for payment terms, thus Liam will showcase the best ways to work with stakeholders with techniques you are already using and how to further enhance this.

3 takeaways you will get from Liam Ward:

Þ Working with our stakeholders to ensure they deliver on time. Þ How to build strong relationships with our stakeholders. Þ Is there a difference in managing the relationships between suppliers and internal stakeholders?

Tim HurmanManagerING LIFE JAPAN

What does it mean to be a fi nance business partner?1300 – 1600 (including afternoon tea and networking break)

When asked, “ What is the role of a fi nance business partner?” many will give differing views since there’s always a question over what Executives expect from their fi nance business partner. Jon Bradbury will clarify the duties of a fi nance business partner and what it can mean to a business when its Finance department transforms from being a simple number cruncher to a sophisticated provider of insightful business analysis.

In a snap shot you will discover:

Þ Making sense of the non-sense: The role of a fi nance business partnerÞ Business analysis for the non fi nancial leaderÞ Champion of best practice sharing

Jonathan BradburyFormer Regional Head, Business AnalysisAIA GROUP LIMITED

Jon Bradbury is a CFO with a difference. Throughout his 25 year career he has worked on aligning, changing, growing and improving diversely sized organisations across Asia. He has a history of repositioning the fi nance department as a true strategic business partner to both executive management teams and Boards. He is well liked by his colleagues and peers as he brings a refreshingly practical and analytical approach to changing organisations. Jon began his career with Standard Chartered Bank’s International Offi cer Programme before deciding to start his own management consulting business, Serenda Services. Here, he worked with various clients in diverse industries including pharmaceuticals, paper, heavy industries and telecommunications across Asia. After 9-years in consulting, Jon took a role with Winterthur Hong Kong as CFO. Recognized for his visionary leadership, planning and technical skills, Jon was promoted to Director level within Swiss Privilege, their Private Wealth Management arm in Hong Kong. In this prestigious position, Jon completed a successful 7-year tenure focused on transforming policies and strategies for sales, tax management and fi nance transformations implementing several state of the art business information systems. Jon also facilitated the integration of Winterthur with AXA in Asia as the two Groups merged.

Subsequently, Jon was headhunted by AIA (initially in Singapore and then HK), who were embarking on a major fi nance transformation to address several accounting material weaknesses. The focus of his work was originally the development of the fi nance function - its structure, target operating model, capabilities, business impact and the effective project management of change within fi nance and the business overall. Later as Regional Head of Business Analysis, Jon spearheaded the development of timely management information and analysis building a regional dashboard as well as introducing a cash based bottom up budget process. During his tenure, the global fi nancial crisis hit AIG hard, resulting in Jon being more closely involved with initially preparing AIA for listing, Prudential UK’s failed bid and, ultimately, in AIA’s record-breaking IPO, raising USD20 billion.

Tel: (65) 6722 9388 Þ Fax: (65) 6720 3804 Þ Email: enquiry@iqpc.com.sg Þ Web: www.fi nancetransformationasia.com

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Online: Email: Phone: Fax: Post:

*Register and Pay in full no later than 14 May 2011 to qualify for the Early Bird Discount.

CONFERENCE PACKAGESALL PRICES IN USD

Book & Pay by14 May 2011 Regular Price

EARLY BIRD STANDARD

Conference + Masterclass 3,198 (Save 650) 3,498 (Save 350)

Conference only 2,099 (Save 300) 2,399

Masterclass only 1,449

5 WAYS TO REGISTER

• Pre Conference Masterclass: 18 July 2011 • Main Conference: 19-20 July 2011 • Venue: Prince Hotel & Residence Kuala Lumpur, Malaysia

Attendee: Conference Documentation and Audio CD with a USD100 discount: USD499

Non-attendee: Conference Documentation and Audio CD at USD599

Non-attendee: Conference Documentation only at USD399

Orders without immediate payment or credit card details will incur a processing fee of USD99 per order.

(N.B. Advance orders will determine whether or not this conference will be recorded – Please enclose payment with your order.)Any custom duties & taxes imposed on the shipment of order/s shall be borne by the recipient.

PAYMENT METhODS

*Discounts DO NOT apply to Masterclass(s)-only bookings*Registrations without immediate payment or credit card details will incur a processing fee of USD99 per registration

DELEGATE DETAILS

By Check/Bank Draft: Made payable to IQPC Worldwide Pte Ltd

By Direct Transfer: Please quote 20228.001 with remittance advice

IQPC Bank details:

Account Name: IQPC Worldwide Pte Ltd Bank Number: 7232 • Account No: 260-085824-690 • Swift Code: hSBCSGSG The hong Kong and Shanghai Banking Corporation, 21 Collyer Quay, #08-01 hSBC Building, Singapore 049320 Correspondent Bank: HSBC Bank USA, New York Swift Code for correspondent bank: MRMDUS33 All bank charges to be borne by payer. Please ensure that IQPC receives the full invoiced amount.

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Please note: - If you have not received an acknowledgement before the conference, please call us at +65 6722 9388 to confirm your booking.- Photocopy this form to register multiple delegates.

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CONFERENCE DOCUMENTATION & AUDIO CD

VENUE & ACCOMMODATION

PAYMENT TERMSRegistrations/orders received without immediate payment or credit card details will incur a processing fee of USD99 per registration/order. Payment is due in full upon receipt of invoice. Full payment prior to the event is mandatory for attendance.

IQPC recognises the value of learning in teams. Group bookings at the same time from the same company receive these discounts:

3 or more 7% 5 or more 10% 8 or more 15%

This offer is exclusive of the early bird discount. Call us for a special discount rate for teams of 10 and above.Not applicable to masterclass(s). only bookings.

DISCOUNTS & TEAM DEALS

Hotel accommodation and travel costs are not included in the registration fee. A reduced corporate room rate has been arranged at Prince hotel & Residence Kuala Lumpur for attendees at this conference. To take advantage of this special rate, please process the hotel room reservation form provided upon confirmation of your attendance.

Prince hotel & Residence Kuala Lumpur, MalaysiaNo.4 Jalan Conlay, 50450 Kuala Lumpur, Malaysia

Tel: +603 2170 8888

Fax: +603 2170 8999

Web: www.princehotelkl.com

IQPC CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY• You may substitute delegates at any time by providing reasonable advance notice to IQPC. • For any cancellations received in writing not less than eight (8) days prior to the conference, you will receive a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. An administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. • In the event that IQPC postpones an event for any reason and the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. • Except as specified above, no credits will be issued for cancellations. There are no refunds given under any circumstances. • IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency. • Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.

DISCOUNTS:All ‘Early Bird’ Discounts require payment at time of registration and before the cut-off date in order to receive any discount. Any discounts offered whether by IQPC (including team discounts). must also require payment at the time of registration. All discount offers cannot be combined with any other offer.

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www.financetransformationasia.com enquiry@iqpc.com.sg 65 6722 9388 65 6720 3804 IQPC Worldwide Pte Ltd 61 Robinson Road #14-01 Robinson Centre Singapore 068893