embedded...2 VENUE McEnery Convention Center 150 W. San Carlos Street San Jose, CA 95113 3-DAY...

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expo & conference

embeddedtechnologies

June 25-27, 2019 Pre-Conference: June 25 / Conference & Expo: June 26-27

McEnery Convention Center / San Jose, CA

N O R T H A M E R I C A ’ S P R E M I E R E V E N T F O R

EMBEDDED SYSTEMS & TECHNOLOGIES

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2 www.embeddedtechconf.com

VENUE McEnery Convention Center 150 W. San Carlos Street San Jose, CA 95113

3-DAY CONFERENCE PROGRAM & EDUCATION

Produced in partnership with with Embedded Computing Design/Open Systems Media, the three-day vendor-neutral education program will take on a real-world challenges and solutions approach covering the latest technologies across keynotes, panel discussions, and workshops.

2-DAY EXPO HALL

Join thousands of leading engineers to see a wide range of the latest technologies from the top names in the industry in over 50 booths, an Embedded Live Theater and an Automotive Technology Pavilion. Plus, gain access to the largest showcase of sensing technologies on the co-located Sensors Expo Floor boasting 350+ exhibitors.

NETWORKING

From the Networking Breakfasts each day, to Lunch Breaks, and Night Receptions, there is ample time to make invaluable connections in the embedded technology community.

Event Overview

WHY ATTEND? In just 3 days, you’ll save months of time! Join thousands of innovators to participate in the largest electronics event in North America for systems level design engineers.

Systems Level Design Engineers

Engineering Managers

Implementers Executives responsible for driving strategies

WHOATTENDS?

2019expo & conference


Embedded Technologies Expo & Conference, in the largest embedded and IoT market in North America, is the ONLY event focused on what is most important to designers and implementers – education and training. At the inaugural event, attendees will experience over 100 hours of unparalleled education and training covering embedded systems, IoT, connectivity, edge computing, AI, machine learning, and more. Co-located with Sensors Expo & Conference, the largest North American event to focus on sensors and connectivity, attendees will have the opportunity to see hundreds of leading exhibitors and network with thousands of industry peers and innovators.

When And Where?

CONFERENCETue /June 25 9:00am - 5:00pm (Pre-Conference)

Wed /June 26 10:00am - 4:20pm

Thu /June 2710:00am - 3:20pm

EXPO HALLWed /June 26 10:00am - 6:00pm

Thu /June 2710:00am - 4:00pm

W H E R E

EMBEDDED SYSTEMS, IoT, AND AI MEET

Save up to 35% by April 26th 3

TUE/JUNE 259:00AM - 5:00PM Embedded Technologies Pre-Conference Workshops

9:00AM - 5:00PM Autonomous Vehicle Sensors Conference

9:00AM - 5:00PM Medical Sensors Design Conference

9:00AM - 5:00PM Sensors Expo & Conference Pre-Conference Symposia

5:00PM - 6:30PM 2019 Kick-Off Party

WED/JUNE 268:00AM - 8:45AM Networking Breakfast

9:00AM - 9:15AM Awards Ceremony

9:15AM - 10:00AM Keynote Session

9:00AM - 1:00PM Autonomous Vehicle Sensors Conference

10:00AM - 6:00PM Expo Hall 10:00AM - 4:20PM Embedded Technologies Conference Sessions

10:00AM - 4:20PM Sensors Expo Conference Sessions

10:00AM - 1:00PM Bluetooth SIG Training Workshop 10:00AM - 5:00PM Texas Instruments Training Workshop 10:00AM - 5:00PM Trusted Computing Group Training Workshop 10:15AM - 4:45PM Expo Theater Sessions 3:35PM - 4:05PM Product Tear Down

4:00PM - 6:00PM Expo Floor Networking Reception 4:30PM - 6:00PM Women in Sensors Engineering Program

THU/JUNE 278:00AM - 9:00AM Networking Breakfast

9:00AM - 9:45AM Keynote Session 10:00AM - 4:00PM Expo Hall

10:00AM - 1:00PM STMicroelectronics Training Workshop

10:00AM - 3:20PM Embedded Technologies Conference Sessions

10:00AM - 3:20PM Sensors Expo Conference Sessions

10:00AM - 5:00PM Microchip Training Workshop

10:15AM - 11:15AM Mind of the Engineer Study

10:15AM - 3:25PM Expo Theater Sessions

Schedule Snapshot

INCLUDED IN ALL PASSES


Sponsors & Partners

EVENT SPONSORS

CONFERENCE & EVENT PARTNER

MAJOR INDUSTRY PARTNERS

INDUSTRY PARTNERS

TRAINING WORKSHOP SPONSORS


Vendor Training Workshops

Opt-in during registration or in the Attendee Resource Center to reserve your seat. Visit www.embeddedtechconf.com/workshops for more information.

TRUSTED COMPUTING GROUP WORKSHOP WED/JUNE 26 10:00AM-5:00PMLet’s Build in Security: A Workshop to Secure Embedded and IoT SystemsEmbedded and IoT security experts will address specific ways to design effective security in early, when it can ensure the safety and security of not only the system but related data and networks.

STMICROELECTRONICS WORKSHOP THU/JUNE 27 | 10:00AM-1:00PMDiscover the New STM32WB, a Multi-Protocol Dual-Core Wireless MCU Supporting BLE, Thread and ZigbeeIn this workshop, learn the basics of Bluetooth and how the STM32WB conforms to Bluetooth Low Energy 5.0. Experience how the STM32WB development tools, ecosystem and examples can take you from a NUCLEO board to a working design.

MICROCHIP WORKSHOP THU/JUNE 27 | 10:00AM-5:00PMEffortless DesignThis workshop will allow attendees to learn about the products and system solutions for edge node IoT systems with hands-on sessions, informative presentations, and access to experts in the key areas of microcontrollers, wireless technology, security, power management, and sensor interfacing.

TEXAS INSTRUMENTS WORKSHOPWED/JUNE 26 10:00AM-5:00PM15.4 - Sensor Network Join TI for a full day workshop to meet experts and learn more about TI’s new technology advancements for industrial systems. Design your own end-to-end sensor-to-cloud solution using TI’s SimpleLink™ MCUs during the hands-on workshop and attend lectures on topics including security, mmWave sensors, and machine learning.

BLUETOOTH SIG WORKSHOPWED/JUNE 26 10:00AM-1:00PMThe Importance of Interoperability in Expanding the Role of Wireless in Embedded and Sensor Based SolutionsThis unique workshop features four interactive sessions from industry leaders providing case studies and insights from implementing wireless technologies in their commercial and industrial solutions.

INCLUDED IN ALL PASSES!


MEDICAL SENSORS DESIGN CONFERENCE TUE/JUNE 25 The Medical Sensors Design Conference provides the perfect context for design engineers and OEMs to learn about underlying sensor technologies and emerging applications in the medical and healthcare industries.

ETC ATTENDEES CAN PURCHASE DISCOUNTED CO-LOCATION PASSES IN ATTENDEE REGISTRATION. LEARN MORE AT WWW.EMBEDDEDTECHCONF.COM/REGISTER

AUTONOMOUS VEHICLE SENSORS CONFERENCE TUE/JUNE 25 – WED/JUNE 26In the revolutionary age of autonomous vehicles,it is predicted that four million vehicles willachieve level 4/5 within the next 11 years.Boundaries are rapidly being broken to bringease to society, but how far away are we fromthis idealistic future? At AVSC 2019, industrypioneers will consider: is this technology ready tousher this new age? What is yet to be discoveredin sense and compute technology to make thisfuture possible and what consequences do weneed to evaluate?


SENSORS EXPO & CONFERENCETUE/JUNE 25 – THU/JUNE 27The industry’s leading event dedicated to sensors, connectivity, and systems will feature the latest sensor solutions that are improving real-world interactions with products and technologies during the 3-day event of Pre-Conference Symposia, Keynotes, Conference Sessions, Exhibits, Networking, and more! Separate registration required.


NEW OSA OPTICAL SENSORS AND SENSING CONGRESSTUE/JUNE 25 – THU/JUNE 27This congress will provide a forum for both the technical and applications sides of sensors to report the latest optical-based sensor advances, bring together major sensor developers and users, and provide a showcase for the latest sensor prototypes and products.

SEPARATE REGISTRATION REQUIRED – LEARN MORE AT OSA.ORG/SENSINGOPC

Co-Locations

EXPANDED PROGRAM FOR 2019!


WISE: WOMEN IN SENSORS ENGINEERING WED/JUNE 26 4:30PM – 6:00PMGet inspired by female engineers involved in sensors as a panel of women will speak on their contributions in the sensors community and share recommendations for the next generation of women leaders.

WOMEN IN SENSORS ENGINEERING

AUTOMOTIVE TECHNOLOGY PAVILION & THEATERWED/JUNE 26 & THU/JUNE 27Find the right gear from industry leaders on the show floor providing the latest sense technologies driving the embedded automotive market forward.

MEETUP LOUNGE WED/JUNE 26 & THU/JUNE 27Meet with fellow attendees that share your same interests in the Meetup Lounge on the show floor. Stop by during Expo hours for swag, snacks, and fun conversations!

MIND OF THE ENGINEER STUDY THU/JUNE 27 | 10:15AM - 11:15AMResearch findings from the EETimes community will be revealed in the Sensors Live Theater.

PRODUCT TEAR DOWN WED/JUNE 26 | 3:35PM - 4:05PM Take part in a product tear down hosted by ASPENCORE Media in the Embedded Live Theater.

Event Features

EMBEDDED LIVE THEATER WED/JUNE 26 & THU/JUNE 27Stimulate new ideas from leading embedded players providing free education and hands-on demos & breakdowns on the Expo Floor.

WHITE COAT PROGRAMWED/JUNE 26 & THU/JUNE 27Leading experts easily identifiable in ETC white coats will be available to answer your questions on a variety of topics, including RTOS, Tools, Security, and MCUs.

STARTUP PAVILION & THEATERWED/JUNE 26 & THU/JUNE 27Visit the latest companies on the cutting edge of innovation and see them in action with their tech in sessions taking place in the Startup Theater.

EE TIMES ON AIRWED/JUNE 26 & THU/JUNE 27Live podcasts featuring industry leaders and technology experts will be filmed from the EETimes stage in their booth.

OPEN TO ALL!


Conference Schedule

TUE 6/25 PRE-CONFERENCE WORKSHOPS

9:00 AM - 12:00 PM Pre-Conference Workshop 1RTOS 101

Pre-Conference Workshop 2Adopt the Right LPWAN For Your Application

Pre-Conference Workshop 3Digital & Analog Power Solutions for Embedded Systems

1:00 PM - 5:00 PMPre-Conference Workshop 4How to Write, Compile, and Debug the Most Efficient (and Most Secure) C/C++ Code

Pre-Conference Workshop 5Security Bootcamp

Pre-Conference Workshop 6Understand and Develop with Python

WED 6/26 AI & MACHINE LEARNING FOR INDUSTRIAL APPLICATIONS

DESIGNING FOR INDUSTRIAL IoT APPLICATIONS

NEW & EMERGING WIRELESS PROTOCOLS

10:00 AM - 10:50 AM AIML1: A Case Study in Machine Learning: Detecting Security Vulnerabilities in an Embedded Application in Real Time

DI1: Using JavaScript to Enable Modern User Experiences on Inexpensive HMIs

NE1: Understanding Bluetooth Mesh

11:00 AM - 11:50 AM AIML2: Anomaly Detection on Microcontrollers Using Machine Learning

DI2: Unleashing the Innovative Power of Data from Core to Edge NE2: Delivering Intelligent Cellular Remote Monitoring & Control Solutions: A Practical Guide

1:30 PM - 2:20 PMAIML3: What It Takes to Build an AI System DI3: Industry 4.0: The Small Technology & Its Role NE3: Collocating Multiple Wireless Technologies in IoT Products

NE4: IEEE 802.15.4 & 6LoWPAN

AI & MACHINE LEARNING FOR INDUSTRIAL APPLICATIONS


AUTOMOTIVE APPLICATIONS

2:30 PM - 3:20 PM

AIML4: AI, ML & Innovation DI4: Moving Toward Industrial IoT Plug & Play: Standards Advancement for IoT Sensors

AA1: Autonomous, Connected, Electrified & Shared Vehicles are Coming: How Should Cities Prepare?

AIML5: Edge AI: How to Do Real-Time Sensor Analytics with Inexpensive, Commodity Hardware

AA2: Using a Virtual Platform for Bringing Up of a Hypervisor-Based Transportation System with Mixed Level Safety Critical Requirements

3:30 PM - 4:20 PM

AIML6: Running Machine Learning Models on Wearable Systems DI5: Approach to Real Predictive Maintenance AA3: Managed & Secure Programming for the Automotive World: Securing the Connected Car with Hardware Based Security for a Flexible & Secure Manufacturing Strategies

AA4: Applying Industrial Cyber Security to Autonomous Vehicles

THU 6/27 VISION & IMAGING FOR INDUSTRIAL APPLICATIONS


SECURE YOUR EMBEDDED SYSTEM

10:00 AM - 10:50 AM VI1: Using Linux with FPGA Co-Processing for Real-Time Embedded Vision

DI6: System-in-Package Solutions Size Wars: The Package Strikes Back

SES1: Finding the Right Security Level for Your IoT

11:00 AM - 11:50 AMVI2: Widening the Eyes of Embedded Vision & Image Processing Applications Through Spiking Neural Network Technology

DI7: The Journey to Digitization: Bringing the Industrial IoT to Life with Edge-Cloud Infrastructure

SES2: Simple Multitasking Without a Real-time Operating System

VI3: Optimizing Industrial Embedded Imaging Development DI8: Affordable Computing at the IIoT Edge Node

TEST YOUR EMBEDDED/ INDUSTRIAL/IoT SYSTEM



1:30 PM - 2:20 PM

TE1: Using Google Test for Safety Sensitive Software Development DI9: Internet of Things SES3: Securing the IoT with Arm TrustZone for the Cortex-M

DI10: Rapid Prototyping of Sensor-Based Embedded Systems SES4: Designing & Deploying an End-to-End Security Solution for Microcontrollers in a High-Mix, High-Volume Production Environment

2:30 PM - 3:20 PM

TE2: Testing IoT Applications: From Embedded to Cloud DI11: Designing Intelligent Systems Using Resource Constrained Edge Devices

SES5: Industrial IoT Security Framework: Securing the Supply Chain with Device Identities

SES6: How SHA-3 Cryptographic Authentication Protects Against Substandard Sensor Clones


Conference Schedule

TUE 6/25 PRE-CONFERENCE WORKSHOPS

9:00 AM - 12:00 PM Pre-Conference Workshop 1RTOS 101

Pre-Conference Workshop 2Adopt the Right LPWAN For Your Application

Pre-Conference Workshop 3Digital & Analog Power Solutions for Embedded Systems

1:00 PM - 5:00 PMPre-Conference Workshop 4How to Write, Compile, and Debug the Most Efficient (and Most Secure) C/C++ Code

Pre-Conference Workshop 5Security Bootcamp

Pre-Conference Workshop 6Understand and Develop with Python

WED 6/26 AI & MACHINE LEARNING FOR INDUSTRIAL APPLICATIONS


NEW & EMERGING WIRELESS PROTOCOLS

10:00 AM - 10:50 AM AIML1: A Case Study in Machine Learning: Detecting Security Vulnerabilities in an Embedded Application in Real Time

DI1: Using JavaScript to Enable Modern User Experiences on Inexpensive HMIs

NE1: Understanding Bluetooth Mesh

11:00 AM - 11:50 AM AIML2: Anomaly Detection on Microcontrollers Using Machine Learning

DI2: Unleashing the Innovative Power of Data from Core to Edge NE2: Delivering Intelligent Cellular Remote Monitoring & Control Solutions: A Practical Guide

1:30 PM - 2:20 PMAIML3: What It Takes to Build an AI System DI3: Industry 4.0: The Small Technology & Its Role NE3: Collocating Multiple Wireless Technologies in IoT Products

NE4: IEEE 802.15.4 & 6LoWPAN

AI & MACHINE LEARNING FOR INDUSTRIAL APPLICATIONS



2:30 PM - 3:20 PM

AIML4: AI, ML & Innovation DI4: Moving Toward Industrial IoT Plug & Play: Standards Advancement for IoT Sensors

AA1: Autonomous, Connected, Electrified & Shared Vehicles are Coming: How Should Cities Prepare?

AIML5: Edge AI: How to Do Real-Time Sensor Analytics with Inexpensive, Commodity Hardware

AA2: Using a Virtual Platform for Bringing Up of a Hypervisor-Based Transportation System with Mixed Level Safety Critical Requirements

3:30 PM - 4:20 PM

AIML6: Running Machine Learning Models on Wearable Systems DI5: Approach to Real Predictive Maintenance AA3: Managed & Secure Programming for the Automotive World: Securing the Connected Car with Hardware Based Security for a Flexible & Secure Manufacturing Strategies

AA4: Applying Industrial Cyber Security to Autonomous Vehicles

THU 6/27 VISION & IMAGING FOR INDUSTRIAL APPLICATIONS



10:00 AM - 10:50 AM VI1: Using Linux with FPGA Co-Processing for Real-Time Embedded Vision

DI6: System-in-Package Solutions Size Wars: The Package Strikes Back

SES1: Finding the Right Security Level for Your IoT

11:00 AM - 11:50 AMVI2: Widening the Eyes of Embedded Vision & Image Processing Applications Through Spiking Neural Network Technology

DI7: The Journey to Digitization: Bringing the Industrial IoT to Life with Edge-Cloud Infrastructure

SES2: Simple Multitasking Without a Real-time Operating System

VI3: Optimizing Industrial Embedded Imaging Development DI8: Affordable Computing at the IIoT Edge Node

TEST YOUR EMBEDDED/ INDUSTRIAL/IoT SYSTEM



1:30 PM - 2:20 PM

TE1: Using Google Test for Safety Sensitive Software Development DI9: Internet of Things SES3: Securing the IoT with Arm TrustZone for the Cortex-M

DI10: Rapid Prototyping of Sensor-Based Embedded Systems SES4: Designing & Deploying an End-to-End Security Solution for Microcontrollers in a High-Mix, High-Volume Production Environment

2:30 PM - 3:20 PM

TE2: Testing IoT Applications: From Embedded to Cloud DI11: Designing Intelligent Systems Using Resource Constrained Edge Devices

SES5: Industrial IoT Security Framework: Securing the Supply Chain with Device Identities

SES6: How SHA-3 Cryptographic Authentication Protects Against Substandard Sensor Clones


ALLISON BARTOPROGRAM MANAGER, JAMES WEBB SPACE TELESCOPE BALL AEROSPACE

GERARDO GIARETTA SR. DIRECTOR OF PRODUCT MANAGEMENT, HEAD OF INDUSTRY 4.0QUALCOMM TECHNOLOGIES, INC.

WED/JUNE 269:15AM

THU/JUNE 279:00AM

INCLUDED IN ALL PASSES!

Keynotes

Visit EMBEDDEDTECHCONF.COM/KEYNOTES for the latest information.

WHAT DOES 5G MEAN FOR IOT?5G will elevate the mobile network to not only interconnect people, but also interconnect and control machines, objects, and devices. It will deliver new levels of performance and efficiency that will empower new user experiences and connect new industries. 5G will deliver multi-Gbps peak rates, ultra-low latency, massive capacity, and more uniform user experience. A vision for 5G is a unified connectivity fabric that will connect virtually everything around us. LTE IoT -- enhanced machine type communication (eMTC) and narrowband IoT (NB-IoT) -- will be the initial 5G massive IoT solution that will connect a wide range of low-complexity IoT devices. In this keynote, learn what you can start with today in terms of compute, multi-connectivity, edge processing, LTE IoT, robotics platform, private LTE networks, and how to evolve on the roadmap to 5G.


ALLISON BARTOPROGRAM MANAGER, JAMES WEBB SPACE TELESCOPE BALL AEROSPACE

GERARDO GIARETTA SR. DIRECTOR OF PRODUCT MANAGEMENT, HEAD OF INDUSTRY 4.0QUALCOMM TECHNOLOGIES, INC.

Pre-Conference Workshop 1: RTOS 101 An RTOS is software that manages the time of the CPU as well as other devices tied closely to the CPU such as a floating-point unit (FPU) and a Memory Protection Unit (MPU). An MPU limits access to memory and peripherals. This Pre-Conference Workshop introduces attendees to the world of RTOS by explaining what an RTOS is, how it works, how to use an RTOS and its services, the benefits and drawbacks of using an RTOS, process separation using an MPU, debugging an RTOS-based application, providing recommendations when using an RTOS, and more.

Pre-Conference Workshop 2: ADOPT THE RIGHT LPWAN FOR YOUR APPLICATION Low-power, wide-area networks (LPWANs) are becoming more commonplace as we are finding the need to connect everything. Your options for LPWANs are a few, and they are quite different. This Pre-Conference Workshop will have representatives from LoRa, NB-IoT, and Sigfox explain how and when each technology should be deployed. It will start with a brief market overview, then get into the details of the three technologies. It will wrap up with a panel session where the community can ask questions of each of the representatives.

Pre-Conference Workshop 3: DIGITAL & ANALOG POWER SOLUTIONS FOR EMBEDDED SYSTEMS This Pre-Conference Workshop covers several aspects of power design, optimal design philosophies, a review of solutions, and plenty of practical advice for how to implement the proper solutions for embedded systems. Furthermore, solutions will be defined and broken down into digital and analog power implementations to help one understand the difference between these high-level categories and even further compared and contrasted against common, industry terminology and implementations.

Pre-Conference Workshops

TUE/JUNE 25 9:00AM-12:00PM

BEST VALUE! GOLD CONFERENCE PASS INCLUDES THE PRE-CONFERENCE WORKSHOPS! See page 21 for details.



Pre-Conference Workshop 4: HOW TO WRITE, COMPILE & DEBUG THE MOST EFFICIENT (AND MOST SECURE) C/C++ CODEThis three-hour course walks through all aspects of C and C++ development, from writing efficient code, to looking at the tools and techniques that can be used to augment any software design paradigm. Attendees look at the hows and whys of programming with today’s modern compilers and how to get good performance out of them. We dive into safety and security, as these languages are notorious for their inherent lack of such features. Finally, we look at the top techniques used in the debugging process, the area in which developers spend 80% of their time. We look at the problems and the solutions needed when using a modern debugger and readily available tools.

Pre-Conference Workshop 5: SECURITY BOOTCAMPYou’ve heard the horror stories of connected devices hacked, data stolen, and company reputations in tatters. You know you need security to be built in to your device. But now what? Security is complex and critical and generally not a core competency for most engineers, yet they’re tasked with building security into their products. Security must be considered early in the definition and engineering cycles of devices, software, and services. This Pre-Conference Workshop describes the process of developing a secure IoT product.

Pre-Conference Workshop 6: UNDERSTAND AND DEVELOP WITH PYTHONPython is taking the embedded industry by storm. Is this something you need to know about? In a word—yes! Python enables rapid prototyping and development on today’s more-than-capable embedded hardware. This half-day workshop introduces you to the Python programming language and its use in an embedded context. Follow the on-stage examples from your own laptop. No Python experience is assumed.

BEST VALUE! GOLD CONFERENCE PASS INCLUDES THE PRE-CONFERENCE WORKSHOPS! See page 21 for details.

1:00PM-5:00PM


Conference Sessions

WED/JUNE 2610:00AM-10:50AM

AIML1: A CASE STUDY IN MACHINE LEARNING: DETECTING SECURITY VULNERABILITIES IN AN EMBEDDED APPLICATION IN REAL TIME ROB OSHANA | VP OF SOFTWARE ENGINEERING R&D, NXP

This session walks through the steps required to build a machine learning system for an embedded application. We discuss each step, the technologies available, how to choose the best technology and integrate an embedded application to support machine learning. A case study is shown to demonstrate each step of the process, culminating in a real time embedded system machine learning application.

DI1: USING JAVASCRIPT TO ENABLE MODERN USER EXPERIENCES ON INEXPENSIVE HMISANDY CARLE | CO-FOUNDER, MODDABLE

End users have been trained by smartphones to expect high-quality graphics and responsive touchscreen interfaces. Consumer electronics HMIs often fail to meet these expectations. But a new generation of more powerful, yet still inexpensive, microcontrollers has enabled a new way of building HMI software: using JavaScript. This session teaches attendees how JavaScript can help you deliver modern user interfaces on HMIs with faster development times, more maintainable applications, and a deeper developer pool.

NE1: UNDERSTANDING BLUETOOTH MESHMICHAEL ANDERSON | DIRECTOR OF TECHNOLOGY, THE PTR GROUP LLC

The Bluetooth specification is continuing to evolve with the release of Bluetooth 5 and a new mesh networking model. Bluetooth is traditionally a short-range communications path. However, Bluetooth mesh is promising to change that. This session highlights the Bluetooth mesh technology, its applications, and shows how it might solve some of the problems that have plagued Bluetooth in the past.

11:00AM-11:50AM

AIML2: ANOMALY DETECTION ON MICROCONTROLLERS USING MACHINE LEARNINGSAI YAMANOOR | IOT APPLICATIONS ENGINEER, PRAXAIR

This session discusses anomaly detection using machine learning. It presents different toolsets available from semiconductor manufacturers to implement machine learning algorithms on a microcontroller. It also presents a demo on getting started with machine learning on microcontrollers.

DI2: UNLEASHING THE INNOVATIVE POWER OF DATA FROM CORE TO EDGE MARTIN FINK | CHIEF TECHNOLOGY OFFICER, WESTERN DIGITAL

Big Data and Fast Data applications are transforming enterprise environments. This session discusses the new hubs or “data depots” emerging to address the locality and speed of access to data. Each of these data depots will require unique compute architectures and advanced data processing paving the way for RISC-V — an open instruction set architecture (ISA) designed to meet the diverse application needs.

Conference Sessions

AI & MACHINE LEARNING FOR

INDUSTRIAL APPLICATIONS

DESIGNING FOR INDUSTRIAL

IOT APPLICATIONS

NEW & EMERGING WIRELESS

PROTOCOLS


TEST YOUR EMBEDDED/

INDUSTRIAL/IOT SYSTEM

SECURE YOUR EMBEDDED

SYSTEM

VISION & IMAGING FORINDUSTRIAL

APPLICATIONS


Conference Sessions

NE2: DELIVERING INTELLIGENT CELLULAR REMOTE MONITORING & CONTROL SOLUTIONS: A PRACTICAL GUIDETERRENCE BARR | HEAD OF SOLUTIONS ENGINEERING, ELECTRIC IMP

Building remote wireless monitoring and control solutions is challenging: Security, flexibility, scalability, and longevity are critical in industrial deployments, alongside range, cost, and battery life. This session reviews key challenges, architectures and best practices, and describe a practical approach to building an intelligent monitoring and control solution with a hybrid IoT platform and lightweight cellular gateway that can be deployed quickly and at scale in a range of industrial applications. Demo and customer examples are included in this session.

1:30PM-2:20PM

AIML3: WHAT IT TAKES TO BUILD AN AI SYSTEM MICHAEL CLAY | BUSINESS DEVELOPMENT, INTEL

In this session, Michael Clay covers building AI solutions at the edge, uses case spotlight – Vision, and developer enabling capabilities.

DI3: INDUSTRY 4.0: THE SMALL TECHNOLOGY & ITS ROLESUHEL DHANANI | DIRECTOR OF BUSINESS DEVELOPMENT FOR THE INDUSTRIAL & HEALTHCARE BUSINESS UNIT, MAXIM INTEGRATED

With Industry 4.0 here today, designers are seeking to attain truly intelligent factory automation. This session takes a deeper look at embedded technologies and the role they play in showing the health and status of a factory’s daily operation, bringing intelligence to the “edge” of the factory, and increasing overall operating efficiencies.

1:30PM-1:55PM

NE3: COLLOCATING MULTIPLE WIRELESS TECHNOLOGIES IN IOT PRODUCTS MATT MAUPIN | SENIOR PRODUCT MANAGER, SILICON LABS

IoT system designs often incorporate multiple radios with multiple antennas in a single device. This integration can severely impact the wireless performance of these technologies and reflect poorly on both the product and the wireless technologies. This session looks at key areas to manage collocated radios in IoT devices. Topics for discussion include wireless technology selection, wireless IC specifications, design techniques, and best practices for maximizing wireless co-existence in these multi-radio IoT devices.

1:55PM-2:20PM

NE4: IEEE 802.15.4 & 6LOWPAN MICHAEL ANDERSON | DIRECTOR OF TECHNOLOGY, THE PTR GROUP LLC

IEEE 802.15.4 is known as the MAC layer for a number of protocols including Zigbee, Wireless HART, ZWave, Thread and 6LoWPAN. This session highlights the characteristics of IEEE 802.15.4 for longer-range and robust communications approaches and the specific IP-routable protocol known as 6LoWPAN. This includes the use of sub-GHz frequencies for long range usage.

2:30PM-3:20PM

DI4: MOVING TOWARD INDUSTRIAL IOT PLUG & PLAY: STANDARDS ADVANCEMENT FOR IOT SENSORSDOUG SANDY | VP OF TECHNOLOGY, PICMG

Is true plug-and-play interoperability for Industrial IoT a reality? There is a new open specification initiative to achieve just that. This session describes how the effort can be done, while tackling security, open standards interoperability, and leveraging existing interfaces. This effort focusing on the sensor domain will help achieve interoperability to the “last foot” of the network.


Conference Sessions

2:30PM-2:55PM

AIML4: AI, ML & INNOVATION MIKE BUCHANAN | SENIOR DIRECTOR OF MARKETING, ESPERANTO TECHNOLOGIES

New AI, ML and DL applications are emerging rapidly, with algorithms undergoing fast evolution, revolutionizing architectural choices, a major inflection point, and indicating an accelerating opportunity for RISC-V. Both ML training and inferencing require energy-efficiency with flexible performance vs power tradeoffs. Industry-standard RISC-V ISA: a good baseline from which to build and deliver new, energy-efficient, configurable, scalable, flexible solutions supporting fast algorithmic innovation by designer’s intent on delivering compelling solutions for AI and ML.

AA1: AUTONOMOUS, CONNECTED, ELECTRIFIED & SHARED VEHICLES ARE COMING: HOW SHOULD CITIES PREPARE?

RAJ BRIDGELALL | PROGRAM DIRECTOR & ASSISTANT PROFESSOR, NORTH DAKOTA UNIVERSITYVehicle automation, connectivity, electrification, and sharing (ACES) are poised to transform the way people and things move in the near future. The sensing, communications, and computing technologies required to enable ACES are evolving at a very rapid pace. Uncertainties about ACES performance, safety, benefits, and costs hamper and discourage adoption planning. This session summarizes key findings in ACES research and discuss recommendations for adoption planning and policy-making.

2:55PM-3:20PM

AIML5: EDGE AI: HOW TO DO REAL-TIME SENSOR ANALYTICS WITH INEXPENSIVE, COMMODITY HARDWARE STUART FEFFER | CEO & CO-FOUNDER, REALITY AI

Reporting sensor readings is easy. Building products that automate interpretation is hard but not impossible. Learn how to create products with real-world variation, made for real-time processing at the Edge, managing real-life constraints (size, power, price). This session discusses AI methods suitable for real-time sensor data, making it work at or near the edge, Rich data vs Poor Data, Lab vs real world, real-world case studies, and much more.

AA2: USING A VIRTUAL PLATFORM FOR BRINGING UP OF A HYPERVISOR-BASED TRANSPORTATION SYSTEM WITH MIXED LEVEL SAFETY CRITICAL REQUIREMENTSLEE MOORE | LEAD ENGINEER, IMPERAS SOFTWARE LTD.

With increasing integration of functions on SoCs, the separation of criticality functionality is essential for safety and security. Add in connectivity and software maintenance requirements and isolation becomes an essential consideration through the complete product lifecycle. This session shows the use of time triggered hypervisor management to satisfy transportation use cases. Examples cover software development considerations, complete lifecycle maintenance, power analysis, and software quality metrics including code coverage and fault analysis.

3:30PM-4:20PM

AIML6: RUNNING MACHINE LEARNING MODELS ON WEARABLE SYSTEMSHONGYANG DENG | AUDIO SOFTWARE ENGINEER, GOOGLE

This session gives an overview on the challenges and opportunities for running machine learning models on wearable devices. The topics covered include use cases, constraints, model constructions and optimization, and tools to run the models with memory/MIPS restrictions.


Conference Sessions

DI5: APPROACH TO REAL PREDICTIVE MAINTENANCEMARK MODZELEWSKI | VP OF OPERATIONS, TREELINE INTERACTIVE

With affordable sensors and improving wireless communication protocols it is easier than ever to use sensors to measure any desirable variable for predictive maintenance. The key to real predictive maintenance is understanding what variables to measure and how those different variables affect the health of the asset being monitored. The easy part is gathering the data, but, real predictive maintenance requires understanding this data to provide insights into asset health and better predict failures.

3:30PM-3:55PM

AA3: MANAGED & SECURE PROGRAMMING FOR THE AUTOMOTIVE WORLD: SECURING THE CONNECTED CAR WITH HARDWARE BASED SECURITY FOR A FLEXIBLE & SECURE MANUFACTURING STRATEGIESRAJEEV GULATI | CTO & VP OF ENGINEERING, DATA I/O

Advancements in the connected and autonomous vehicles are driving new architectural designs to ECUs that connect various subsystems together and expose them to the outside world over various networks. These advancements increase the risk of threat actors gaining access to the subsystems. This session examines foundational security requirements for a hardware-based approach to secure the connected car and methods to inject cryptographic elements into the ECUs early in production for an end-to-end integrated and flexible security solutions.

3:55PM-4:20PM

AA4: APPLYING INDUSTRIAL CYBER SECURITY TO AUTONOMOUS VEHICLESDAVID BARNETT | VP OF PRODUCTS & MARKETS, REAL TIME SOLUTIONS

Autonomous vehicles are diverse networks demanding security and low latency for data fusion. DDS Security offers data-centric protection of critical data such as LiDAR and camera data. Securing these systems requires leveraging industry best practices, such as those developed by the Industrial Internet Consortium (IIC), more specifically the Industrial Internet Security Framework and series of Best Practices documents. This session discusses applying best practices to Autonomous Vehicles.

THU/JUNE 2710:00AM-10:50AM

VI1: USING LINUX WITH FPGA CO-PROCESSING FOR REAL-TIME EMBEDDED VISIONOMAR RAHIM | VP & DIRECTOR OF IMAGING SOLUTIONS, CRITICAL LINK

This session is an introduction to embedded linux and a technical discussion on using embedded linux with FPGA co-processing for embedded vision applications. This session includes an overview of methods for achieving real-time performance and options for software acceleration.

DI6: SYSTEM-IN-PACKAGE SOLUTIONS SIZE WARS: THE PACKAGE STRIKES BACKGENE FRANTZ | CO-FOUNDER & CTO, OCTAVO SYSTEMS

Improvements in silicon process technology, driven by Moore’s Law, have enabled the age of IoT/IIoT. However, as new applications push the boundaries of form, fit, and function, packaging technology must drive innovation. System-in-Package (SiP) enables new levels of integration, combining processors, memory, power, RF, sensors, and passives into single, tiny, easy to layout packages. SiP provides the optimal system solution for your application by integrating the best components from various vendors in the smallest footprint.


Conference Sessions

SES1: FINDING THE RIGHT SECURITY LEVEL FOR YOUR IOTBRENT WILSON | STAFF SECURITY ENGINEER, SILICON LABS

Many embedded developers realize the potential benefits of the IoT and are actively developing various applications, from connected home devices to wearables to security systems. However, along with the benefits of the IoT come risks. No one wants to design an application that’s prone to hacking or data theft. This session helps IoT product developers understand and identify the right level of security for their IoT applications.

11:00AM-11:25AM

VI2: WIDENING THE EYES OF EMBEDDED VISION & IMAGE PROCESSING APPLICATIONS THROUGH SPIKING NEURAL NETWORK TECHNOLOGYBOB BEACHLER | SVP MARKETING & BUSINESS DEVELOPMENT, BRAINCHIP HOLDINGS LTD.

Spiking neural network (SNN) technology is leading to breakthroughs in the implementation of artificial intelligence. Unlike deep learning networks, which are power-hungry and require large GPU-Server clusters and weeks of training, SNNs learn in an unsupervised manner, without large datasets, and find patterns that humans may not be aware of. This rapid learning capability opens up new possibilities for object classification, ADAS/AV, surveillance, vision guided robotics, and hundreds of other applications.

DI7: THE JOURNEY TO DIGITIZATION: BRINGING THE INDUSTRIAL IOT TO LIFE WITH EDGE-CLOUD INFRASTRUCTURERON VICTOR | FOUNDER & CEO, IOTIUM

“Edge-Cloud” with all the functionalities and flexibility of a cloud – multi-tenancy, application resource flexibility, spin-up/spin-down capability and more - is a necessity today! However, deploying the Edge-cloud across millions of industrial assets poses challenges – who will manage this infrastructure? How to push applications to the edge-cloud? How to enable multiple tenants to run multiple applications on this edge-cloud? How to do patch management of edge-cloud as well as the applications running on it?

11:25AM-11:50AM

VI3: OPTIMIZING INDUSTRIAL EMBEDDED IMAGING DEVELOPMENTDAVE RICE | VP, TECHNICAL DIRECTOR, CRITICAL LINK

This session is a technical discussion of how developers are leveraging embedded systems to enable advancements in imaging applications. Attendees learn the ability to offload image processing from host PC by leveraging off-the-shelf tools and libraries and discuss techniques to further advance and accelerate applications using FPGA co-processing tools like Open Computing Language and High-Level Synthesis.

DI8: AFFORDABLE COMPUTING AT THE IIOT EDGE NODEEDEL GRIFFITH | TECHNICAL MARKETING MANAGER, ADESTO TECHNOLOGIES

As the Internet of Things evolves, the realization is that not everything can, or should be moved to the cloud. For many, real-time operation and analog interfacing are crucial. This is where edge computing becomes key. However, the edge can have limitations from a power, size and cost perspective. The smartedge platform demonstrated by S3semi shows how edge computing can be a reality – without compromising on performance, power, size or cost.


Conference Sessions

11:00AM-11:50AM SES2: SIMPLE MULTITASKING WITHOUT A REAL-TIME OPERATING SYSTEMKEITH CURTIS | TECHNICAL STAFF ENGINEER, MICROCHIP TECHNOLOGY INC.

For designers, an RTOS is seductive: just write linear code blocks and compile with the RTOS. Unfortunately, the cost doesn’t appear until the design, when code space and timing issues appear. A state machine-based approach is smaller, faster, and cheaper because only needed features are included, context management is eliminated, and the only cost is the time to do the software design up front. This session walks attendees through a basic multitasking state-machine design.

1:30PM-2:20PM

TE1: USING GOOGLE TEST FOR SAFETY SENSITIVE SOFTWARE DEVELOPMENT MIREK ZIELINSKI | PRODUCT MANAGER, PARASOFT

Users have a wide choice of commercial unit testing tools and opensource frameworks. While commercial tools are usually prepared to meet safety-related development requirements, open source frameworks require adaptation and investment before they can be used in this kind of development environment. On the other hand, advanced functionalities rely on open source libraries, which are available with unit test cases written in open source frameworks such as Google Test.

1:30PM-1:55PM

DI9: INTERNET OF THINGSNWAFOR DUMEBI JOHN | CEO & TRAINER, NDJ TELECOMMUNICATION

Internet of things is one of the most transformative technology affecting today’s businesses. The explosive development of mobile workforce is creating unique challenges as well as unprecedented opportunities for enterprise mobility services worldwide. This session shows how companies are designing a new way to manage the IoT through our research and training.

SES3: SECURING THE IOT WITH ARM® TRUSTZONE® FOR THE CORTEX®-MJACOB BENINGO | PRESIDENT, BENINGO EMBEDDED GROUP

Securing embedded systems has become a critical task for developers. It is nearly impossible to turn on the news and not hear about yet another major security breach. In this session, attendees become familiar with the design methodologies necessary to secure their embedded systems using the new Arm TrustZone for Cortex-M processors. It examines important concepts, such as Secure and Non-secure domains, debugging a secure application, secure boot, trust zone use cases and more. This session provides a hands-on demonstration, using Microchip SAM L11, NXP LPC556x and ST Microelectronics STM32L5.

1:55PM-2:20PM

DI10: RAPID PROTOTYPING OF SENSOR-BASED EMBEDDED SYSTEMSJEAN LABROSSE | SOFTWARE ARCHITECT, SILICON LABS

This session shows how you can use modern software debugging tools to verify the proper operation and correctness of sensor data from a real-time embedded target. These debugging tools can also be used to simulate the data provided by sensors prior to having actual hardware.


Conference Sessions

SES4: DESIGNING & DEPLOYING AN END-TO-END SECURITY SOLUTION FOR MICROCONTROLLERS IN A HIGH-MIX, HIGH-VOLUME PRODUCTION ENVIRONMENTRAJEEV GULATI | CTO & VP OF ENGINEERING, DATA I/O

Designing a single, secure device on the bench is one thing. Designing a secure device that can easily be provisioned with security credentials in high volume is quite another. The latter starts with a security-by-design approach that utilizes a modern workflow. This approach embeds roots of trust enabling the integration of security into all phases of a product’s life: design, prototype, production and deployment for a secure IoT device. What is a modern workflow, and how does it impact the design process of embedded firmware on a microcontroller and improve the transition to manufacturing? A modern workflow not only improves the embedded design process, but also incorporates the tool set and embedded process flow for a seamless transition from embedded design to first article and finally into production. With the addition of a cost-effective and scalable security provisioning methodology in manufacturing, these IoT devices may be produced securely anywhere in the world for OEMs of all size and volume.

2:30PM-3:20PM

TE2: TESTING IOT APPLICATIONS: FROM EMBEDDED TO CLOUDANDREY MADAN | SR. SOLUTIONS ARCHITECT, PARASOFT

The term IoT refers to a system of network-enabled devices, components, or services that publish and/or consume data. IoT applications are becoming an integral part of our life: from industrial robots and surgical instruments to self-driving cars and autonomously flying drones. Properly testing IoT systems for safety and security becomes more and more critical.

DI11: DESIGNING INTELLIGENT SYSTEMS USING RESOURCE CONSTRAINED EDGE DEVICESJACOB BENINGO | PRESIDENT, BENINGO EMBEDDED GROUP

Traditional embedded software engineers often think that machine learning and intelligent systems are outside the realm of microcontroller based systems and therefore outside their realm of expertise. Advances in microcontroller technology have made designing intelligent systems using these resource constrained devices a reality. This session examines the tools and capabilities that are available to microcontroller designers to start using machine learning and adding a new level of intelligence to their devices. Developers will walk away understanding that machine learning and AI is not just for big data and the cloud.

2:30PM-2:55PM

SES4: INDUSTRIAL IOT SECURITY FRAMEWORK: SECURING THE SUPPLY CHAIN WITH DEVICE IDENTITIESNISARG DESAI | DIRECTOR OF PRODUCT MANAGEMENT, IOT SOLUTIONS, GLOBALSIGN

This session teaches attendees how to incorporate IoT security best practices into their production processes using secure device identities, asymmetric cryptography, and public CA backed certificates on a PKI based IoT Identity Platform.

2:55PM-3:20PM

SES5: HOW SHA-3 CRYPTOGRAPHIC AUTHENTICATION PROTECTS AGAINST SUBSTANDARD SENSOR CLONESSCOTT JONES | MANAGING DIRECTOR, EMBEDDED SECURITY, MAXIM INTEGRATED

The rise of substandard sensor clones and device counterfeiting present increasing threats to embedded system integrity and can degrade end-user service-level expectations. As a result, designers are under pressure to guarantee that the sensors inside their devices are genuine and will deliver the most accurate data available. Learn how to use SHA3-256, the latest industry-standard cryptographic hash algorithm, to efficiently reduce the risk of substandard sensor use and device counterfeits.


Exhibitors

JOIN THOUSANDS OF LEADING SYSTEMS ENGINEERS AND IMPLEMENTERS TO SEE A WIDE RANGE OF THE LATEST

TECHNOLOGIES FROM THE TOP NAMES IN THE INDUSTRY.

Plus, gain access to 350+ exhibitors on the co-located Sensors Expo floor!

219 Design

Acute Technology

Adesto Technologies

Aicas GmbH

Altium

ConnectTech

Critical Link LLC

Data I/O Corporation

Datakey

EETimes/Aspencore Media

Elma Electronic

Enea

Garz & Fricke

GetWireless

GigaDevice Semiconductor USA

Green Hills Software, Inc.

Greenwaves Technologies

Imagination Technologies

ISSI

Kingston Technology

Klika Tech, Inc.

Lantronix

Lauterbach, Inc.

LDRA Technology, Inc.

Memphis Electronic, Inc.

MultiTech Systems, Inc.

Open Systems Media

Parasoft

PICMG

Premio

Seco USA

Tag-Connect

Technologic Systems

Toradex

Total Phase

TQ Systems

Trusted Computing Group

VDC Research

VITA

WDL Systems

WINSYSTEMS, Inc.

EXHIBIT HOURS WED/JUNE 26 10:00AM-6:00PM

THU/JUNE 27 10:00AM-4:00PM


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W H E R E

EMBEDDED SYSTEMS, IoT, AND AI MEET

June 25-27, 2019 Pre-Conference: June 25 / Conference & Expo: June 26-27

McEnery Convention Center / San Jose, CA

embedded...2 VENUE McEnery Convention Center 150 W. San Carlos Street San Jose, CA 95113 3-DAY...

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