Workforce Development & Continuing Education Spring 2015 Schedule Booklet
eMarketing Best Practices for Continuing Education and Workforce Development
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Transcript of eMarketing Best Practices for Continuing Education and Workforce Development
It’s not just about your website…It’s about your web strategy.
eMarketing Best Practices for Continuing Education and Workforce
Development
Webinar by Intelliworks, WorkSmart eMarketing, and Virginia Western
Community College
Agenda
• Introduction• Statistics and Trends• The Case for eMarketing• eMarketing Techniques• Case Study – Corporate College (division of Tri-C)• Final Thoughts
Statistics & Trends
• Community College Trends– Budgets going down– Enrollment going up– Administrators are primarily baby boomers
Statistics & Trends
• Social media trends– Facebook over 100M, $10B value– A blog is created every half second– Over 150K videos uploaded to YouTube every day
What the heck is Web 2.0?
eMarketing Benefits
• Easy to use• Easy to quantify• Easy to customize• Easy to interact with users• Time Efficient• Cost efficient• High Return on Investment
Create your Marketing System
Traditional Marketing & CRM
• Track your customers!• Make phone calls• Network around the region• Leverage PR department• Traditional collateral– Postcards– Flyers– Brochure
eMarketing Best Practices - Microsite
1.) Make it EASY to buy2.) ENGAGE your users
3.) Make sure you GET their email
eMarketing Best Practices – Email
1. Focus on users needs (80%/20%)2. Have a call to action3. Track results and follow-up
eMarketing Best Practices – SEM
1. Use title tags2. Key in to your keywords3. Inbound links!
Use Social Media
Corporate College – Results
• Monthly Email Newsletter– Subscriptions from ~1000 -> ~3000– Average open rate 28% (CTR 3%)
• Microsites– More than 5000 unique visitors since February ‘07– Time on site > 3 minutes, 3.5 pages per visit
• Online videos– More than 50 videos online– Over 2000 plays, 13.8K minutes downloaded
More Resources
• Anything and everything you need is online• Monthly Online Webinars• Monthly newsletter (Starts January ‘09)• Austin Texas eMarketing Events (1/28/09)