emarketed Los Angles Workshop How To Market Your Business
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emarketed provided a 1 hour workshop for business owners to teach them how they can market themselves on the Internet.
Transcript of emarketed Los Angles Workshop How To Market Your Business
Sponsored by
• Website Design• Search Engine Optimization• Pay Per Click Advertising• Website Video Marketing• Content Management System (CMS)
(800) WEB-5421 www.emarketed.com
• Start Blogging Today• Local Search• Social Bookmarking• Monitor Your Business• Questions
Agenda
Start Blogging Today
• What’s A Blog?– Web log of information– Personal journal
• Why Blog– Set yourself up as expert in your industry– Give the search engines fresh content– Gives your business a human face– Get instant feedback with comments– Build name/brand
Start Blogging Today
• Why Blog (cont.)– Grow your business– Share knowledge
• Lets Get Started– Setup domain (mydomain.com or godaddy.com)– Setup hosting– Add blog software
• Most hosting companies provide 1 click installs
– Or signup to any of these blogs for free accounts:• Wordpress.com or blogger.com
Start Blogging Today
Start Blogging Today
Get Local
• Why should I get local?– Your customers are searching locally– Google, Yahoo, and MSN offer this FREE– Local engines are spending money on advertising
themselves– Interactive maps, phone access, more customer
information
Get Local
• Still not convinced?– An estimated 68 million U.S. Internet users
performed an Internet Yellow Pages search online in July, according to comScore Networks analysis.
– 70% of Internet users reported using search engines to find a local service
– Nearly 90% are happy with the results they get when they search for local services
– 68% would use the phone number on the website to contact
Get Local
Get Local
Get Local
Get Local
Social Bookmarking
• What’s social bookmarking?– A central place on line to save your bookmarks– These sites are searched– Good way to generate additional traffic to your site
• Top sites to use– Delicious– Furl– Spurl– My Book Marks
Social Bookmarking
Social Bookmarking
Social Bookmarking
Monitor Your Business
• Why?– Reputation management– Follow your industry– See what your
competition is doing
Monitor Your Business
Resources
• Blogging– http://problogger.com– http://www.buildabetterblog.com/– http://www.dailyblogtips.com/– http://www.bloggingtips.com/
• Local Search– http://local.google.com/– http://local.yahoo.com/– http://maps.live.com/
Resources
• Local Search (Cont.)– http://eaglerockdirectory.com/– http://www.yellowpages.com/– http://yp.yahoo.com/– http://www.superpages.com/– http://www.dexknows.com/– http://yellowpages.aol.com/
Resources
• Social Bookmarking– http://socialmarker.com– http://delicious.com– http://furl.net– http://www.spurl.net/– http://www.mybookmarks.com/
• Monitor Your Business– http://www.google.com/alerts– http://www.trackur.com/– http://yatuc.com/u6d
THANK YOU
• Website Design• Search Engine Optimization• Pay Per Click Advertising• Website Video Marketing• Content Management System (CMS)
(800) WEB-5421 www.emarketed.com
