How Emails land in a junk folder

What is a spam?

A Spam is an irrelevant, unsolicited email, sent in bulk to a list of people

Some common mistakes resulting in

landing to a junk email

Excessive use of exclamatory marks.

Avoid using “Click here, Free!”, “To buy,clickhere” and many other.

Using bright coloured fonts such as green or red.

Making use of Caps Lock especially in a subject line.

Sending an HTML email that contains nothing but an image.

Using irrelevant content.

Sending emails to inactive lists that means lists that are not engaged in the campaigns.

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Thank you!