Email Signatures Presentation
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Email Signatures that Sell
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Every day real estate agents send numerous emails to clients, coworkers, friends and family. Every email sent presents an opportunity to engage people and interest them in your business. Though it costs nothing to create and the time investment is negligible, email signatures are one of the most under used marketing tools in real estate. In this guide you will find the Seven Key Components of a Strong Email Signature, the Four Biggest Mistakes Real Estate Agents made and tips for engaging your audience.
Transcript of Email Signatures Presentation
Email Signatures
that Sell
How Many Emails do you Send a Day?
Every email sent presents an opportunity to engage people and
interest them in your business
The Seven Key Components of an Email Signature
Dividing LineVisually separate your signature from the body of the email with a dividing line.
Choose a Dividing Line that is simple and does not distract the reader.
BrandingFeature your company logo in a prominent position in your email signature.
This is the best way to make an email look more professional.
Contact InformationInclude only the contact information you want people to use.
If you do not want people to send you a fax, do not give them a fax number.
Contact Informationname, title (designations)
company (if not in logo)
phone number(s)emailwebsiteoffice address
HyperlinksMake it as easy as possible for readers to learn more about you by incorporating hyperlinks into your email signature.
Personal PhotoBy including a picture in your email signature, you are turning a normally ‘anonymous' type of communication into a more personal type.
Compelling Reasons to Contact YouEach month find a tangible way to engage your readers and give them compelling reasons to get in touch with you.
Social NetworkingGraphic links to your Social Networking Profiles will give readers new ways to get to know you and illustrate the depth of your web presence.
Four Mistakes to Avoid when Creating your
Email Signature
Avoid ClutterCreate an organized signature that presents your information in a logical order with the most important information on top
Limit the use of bold and CAPSIf you put everything in bold or everything in caps, you have essentially highlighted nothing.
Use formatting to make your signature easy to read.
Avoid the Epic NovelKeep your email signature under 10 lines. If you try to say too much, you will lose your readers
If you have more to say, write a catchy headline that links to the full story
Don’t Beg for Business“The greatest compliment I can receive is a referral”
Statements like this sound weak and are not moving.
Don’t Beg for BusinessInstead, thank clients who have given you referral.
“A special thanks to my neighbors for referring your coworker to me. It was a pleasure to help them find their dream home.”
Five Engaging Messages to use in your Email
Signature
Special OffersOffer an email newsletter, special report, or foreclosure list.
Listing InformationShowcase one of your listings with a small photo, price and city.
Include a link for more information about that listing and to a search tool on your site
Area InformationLink a headline about an upcoming event or news story to your blog post
Real Estate InformationShare real estate tidbits as a teaser to entice readers into asking you for more
Personal UpdateDid you just get a new listing or close an escrow?
Show readers that you are doing business and they will want to do business with you, too.
Sample of Strong Email Signatures for Real Estate
Jane Agent, GRIWindermere Exclusive PropertiesT: (555) 555-5555F: (555) [email protected]
The average price of homes in San Diego increased in April – Find out how much your home is worth. Home Value Calculator.
Jane Agent, GRIWindermere Exclusive PropertiesT: (555) 555-5555JanesSellsSanDiego.com [email protected]
There are 563 Homes on the Market in Rancho BernardoClick here to find out which properties are priced to sell
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