Email notifications for your blog content
Transcript of Email notifications for your blog content
![Page 1: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/1.jpg)
Email Notifications for Blog Content
Becs Kemm
![Page 2: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/2.jpg)
I work for
![Page 3: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/3.jpg)
Company blogs
generate 55% more visitors
Source: Hubspot
> 62% of businesses
have a blog
Source: Hubspot
97% more inbound links
with blogs Source: Business
2 Community
Blogs have a
positive impact on
SEO
Many popular bloggers
earn enough to
live on
![Page 4: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/4.jpg)
Company blogs
generate 55% more visitors
Source: Hubspot
> 62% of businesses
have a blog
Source: Hubspot
97% more inbound links
with blogs Source: Business
2 Community
Blogs have a
positive impact on
SEO
Many popular bloggers
earn enough to
live on
![Page 5: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/5.jpg)
Company blogs
generate 55% more visitors
Source: Hubspot
> 62% of businesses
have a blog
Source: Hubspot
97% more inbound links
with blogs Source: Business
2 Community
Blogs have a
positive impact on
SEO
Many popular bloggers
earn enough to
live on
![Page 6: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/6.jpg)
Company blogs
generate 55% more visitors
Source: Hubspot
> 62% of businesses
have a blog
Source: Hubspot
97% more inbound links
with blogs Source: Business
2 Community
Blogs have a
positive impact on
SEO
Many popular bloggers
earn enough to
live on
![Page 7: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/7.jpg)
Company blogs
generate 55% more visitors
Source: Hubspot
> 62% of businesses
have a blog
Source: Hubspot
97% more inbound links
with blogs Source: Business
2 Community
Blogs have a
positive impact on
SEO
Many popular bloggers
earn enough to
live on
![Page 8: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/8.jpg)
Company blogs
generate 55% more visitors
Source: Hubspot
> 62% of businesses
have a blog
Source: Hubspot
97% more inbound links
with blogs Source: Business
2 Community
Blogs have a
positive impact on
SEO
Many popular bloggers
earn enough to
live on
Pinch of Yum: $32,971
July 2015
![Page 9: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/9.jpg)
You’ve blogged, now what?
![Page 10: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/10.jpg)
!
Low reach unless you pay
Standard emails
are UGLY
Tiny lifetime in
ecosystem
![Page 11: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/11.jpg)
!
![Page 12: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/12.jpg)
![Page 13: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/13.jpg)
![Page 14: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/14.jpg)
Email is better, you can spy on your users…
(without them knowing)
![Page 15: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/15.jpg)
Our own findings…
Sign up forms with
separate opt-in for posts
vs twice-monthly newsletters
![Page 16: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/16.jpg)
Our own findings…
• Immediate feedback
• The comment game…
![Page 17: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/17.jpg)
• 1400 subscribers in two months
• 28% unique opens
• 10% unique clicks
Our own findings…
![Page 18: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/18.jpg)
Automation vs Manual
![Page 19: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/19.jpg)
Automation - how?
• The default WordPress emails
• A plugin
• RSS->Email
![Page 20: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/20.jpg)
![Page 21: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/21.jpg)
![Page 22: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/22.jpg)
• Time-saving
• Easy, mostly
• Can be set to schedule
Automation - WHY?
![Page 23: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/23.jpg)
• Design limitations
• Boo-boos
• No ability to test & learn
Automation - WHY NOT?
![Page 24: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/24.jpg)
![Page 25: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/25.jpg)
Manual send - why?
• A/B subject line testing
• Customise copy completely
• More design options
![Page 26: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/26.jpg)
Tips & tricks
![Page 27: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/27.jpg)
To excerpt or not?
• Excerpt means you get more hits to your site
• Full post means likely to read more of post
• Full post reads not trackable
![Page 28: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/28.jpg)
The big picture
Include a picture for a prettier looking
![Page 29: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/29.jpg)
Add to functions.php// THIS INCLUDES THE FEATURED IMAGE (MEDIUM SIZE) IN OUR RSS FEED
function insertThumbnailRSS($content) {
global $post;
if ( has_post_thumbnail( $post->ID ) ){
$content = '' . get_the_post_thumbnail( $post->ID, 'medium' ) . '<br/><br/>' . $content;
}
return $content;
}
add_filter('the_excerpt_rss', 'insertThumbnailRSS');
add_filter('the_content_feed', 'insertThumbnailRSS');
![Page 30: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/30.jpg)
Long-tail reading
NEWSFLASH: Not everyone reads
every single email you send!
Add links to older blog posts (a la Mailchimp)
![Page 31: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/31.jpg)
Share blog posts in other emails
Use in combination with other
email types since not everyone
will want to receive blog posts by
![Page 32: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/32.jpg)
Categorise
If you run a site with a lot of
different categories you might
want to allow users to choose
what they want to hear about
Apples
Oranges
Pears
What’s with the fruit?
![Page 33: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/33.jpg)
Set your frequency
![Page 34: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/34.jpg)
Promote
![Page 35: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/35.jpg)
Sidebar
![Page 36: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/36.jpg)
Before comments
![Page 37: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/37.jpg)
Opt-in when commenting
![Page 38: Email notifications for your blog content](https://reader035.fdocuments.in/reader035/viewer/2022062503/58a5b2a81a28ab1a628b6733/html5/thumbnails/38.jpg)
Thanks! @becskr
Catch me at speed dating!