Email Never Died. How to Build a Community through an E-Newsletter.

11
Email Never Died. How To Build Community through an E-Newsletter The Story of Nolalicious.com @nolalicious

TAGS:

description

Email Never Died. How to Build a Community through an E-Newsletter. The story of NOLAlicious (http://nolalicious.com), at TribeCon (http://tribecon.com), the community conference, in New Orleans, LA. October 28, 2010.

Transcript of Email Never Died. How to Build a Community through an E-Newsletter.

Page 1: Email Never Died. How to Build a Community through an E-Newsletter.

Email Never Died.

How To Build Community through an E-Newsletter

The Story of

Nolalicious.com

@nolalicious

Page 2: Email Never Died. How to Build a Community through an E-Newsletter.

Email didn’t die, isn’t dead, and isn’t going to die.

© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSONNOLALICIOUS.COM

Page 3: Email Never Died. How to Build a Community through an E-Newsletter.

But that’s not why we started NOLAlicious.

NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

Page 4: Email Never Died. How to Build a Community through an E-Newsletter.

We made a couple key decisions.

NOLALICIOUS.COM

Email newsletter, not a blog.

Keep it a side project.

Previews, not reviews.

Once a week.

Keep it inexpensive.

Go, Do, See, Eat, Lagniappe.

Try new things.

Listen to the community.

Keep it personal.

© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

Page 5: Email Never Died. How to Build a Community through an E-Newsletter.

And it took off.

NOLALICIOUS.COM

Jan Feb Mar Apr May Jun Jul Aug Sept Oct

© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

Page 6: Email Never Died. How to Build a Community through an E-Newsletter.

We tested and played along the way.

For example: Contests, Amazon picks, Travel, Jobs, t-shirts, calendars, Wallpaper photos, layout changes, website changes, Index, Advertising…

NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

Page 7: Email Never Died. How to Build a Community through an E-Newsletter.

Every week, another newsletter, another lesson.

NOLALICIOUS.COM

If you want sign-ups, make it dead simple to sign up.

Embrace constraints.

Consistency.

Engage.

Monitor everything.

Shifts and pivots.

Integrate.

© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

Page 8: Email Never Died. How to Build a Community through an E-Newsletter.

It need not be expensive: we’ve spent less than $800 on NOLAlicious.

Time, attention and passion are the keys.

NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

Page 9: Email Never Died. How to Build a Community through an E-Newsletter.

How can you add an email newsletter to your existing business?

NOLALICIOUS.COM © ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

Page 10: Email Never Died. How to Build a Community through an E-Newsletter.

Three takeaways:

NOLALICIOUS.COM

Social media gets the attention, but email is still a part of the pie.

People don’t want email. But they do want curated, relevant and timely pointers and summaries of what they need to know.

Listen, respond. Measure, shift. Always be learning.

© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON

Page 11: Email Never Died. How to Build a Community through an E-Newsletter.

Email didn’t die, isn’t dead, won’t die.

NOLALICIOUS.COM

Sign up? Nolalicious.com

© ALL PHOTOS TAYLOR DAVIDSON | @TDAVIDSON


Edward Blyth 1810-1873. Early Life Born in London in 1810 Father died shortly after, leaving Edward to take care of family Never attended a formal.

Edward Blyth 1810-1873. Early Life Born in London in 1810 Father died shortly after, leaving Edward to take care of family Never attended a formal.

By: Rana Buenaventura. Isaac Newton came from a family of farmers but never knew his father, also named Isaac Newton, who died in October 1642, three.

By: Rana Buenaventura. Isaac Newton came from a family of farmers but never knew his father, also named Isaac Newton, who died in October 1642, three.

Common Presentations in OHSU Schizophrenia Primary Care · Never married Never worked Cared for by his mother and died in an institution after she died OHSU ... each present for a

Common Presentations in OHSU Schizophrenia Primary Care · Never married Never worked Cared for by his mother and died in an institution after she died OHSU ... each present for a

The Dead Have Never Died Edward C - Ghostcircle€¦  · Web viewTHE suggestion that the dead have never died, when so little is known of that great change, is beyond the comprehension

The Dead Have Never Died Edward C - Ghostcircle€¦  · Web viewTHE suggestion that the dead have never died, when so little is known of that great change, is beyond the comprehension

To build friendships with one another and ... - Apex TaeKwondoapextaekwondo.com/a_vid/term.pdf · 2 To build friendships with one another and be a strong group 3 Never to fight to

To build friendships with one another and ... - Apex TaeKwondoapextaekwondo.com/a_vid/term.pdf · 2 To build friendships with one another and be a strong group 3 Never to fight to

Seven Things That Smart Entrepreneurs Do To Build Successful Businesses (You'll Never Guess What They Are)

Seven Things That Smart Entrepreneurs Do To Build Successful Businesses (You'll Never Guess What They Are)

 · CD 58 Archetypal Criticism for Students: Finding the Mythic Resonance By Tim Gillespie Old myths, old gods, old heroes have never died. They are …

 · CD 58 Archetypal Criticism for Students: Finding the Mythic Resonance By Tim Gillespie Old myths, old gods, old heroes have never died. They are …

The Dead Have Never Died Edward C. Randall - Life After Death of

The Dead Have Never Died Edward C. Randall - Life After Death of

In Build Your Financial Foundation · Build Your Financial Foundation Never try to build a house without first laying a foundation. t care how eager you are to get it finI don’

In Build Your Financial Foundation · Build Your Financial Foundation Never try to build a house without first laying a foundation. t care how eager you are to get it finI don’

There has never been a better time to build a game that targets PC, tablets, phone and Xbox!

There has never been a better time to build a game that targets PC, tablets, phone and Xbox!

A Conversation with Rebecca Skloot and Henrietta … UNIVERSITY IMMORTAL LIFE HENRIETTA LACKS Doctors took her cells without asking. Those cells never died. They launched a medical

A Conversation with Rebecca Skloot and Henrietta … UNIVERSITY IMMORTAL LIFE HENRIETTA LACKS Doctors took her cells without asking. Those cells never died. They launched a medical

It’s never too late to build a collection you’ll cherish ... · Explore the exciting world of coin collecting at It’s never too late to build a collection you’ll cherish ...

It’s never too late to build a collection you’ll cherish ... · Explore the exciting world of coin collecting at It’s never too late to build a collection you’ll cherish ...

Hindustan Times Brunch - ishafoundation.org TIMES SUNDAY AUGUST 16.2009 . breathless rapidly. It is not unusual to never either. This June, at 10 Indian pilgrims died because of

Hindustan Times Brunch - ishafoundation.org TIMES SUNDAY AUGUST 16.2009 . breathless rapidly. It is not unusual to never either. This June, at 10 Indian pilgrims died because of

Heriot’s Cricket Club, Edinburgh Club Professional 1896-1906 › files.pitchero.com › clubs › 16… · Died 1930 Died 1878 Died 1944 Died 1940 Maria Miriam Horace Edgar Born

Heriot’s Cricket Club, Edinburgh Club Professional 1896-1906 › files.pitchero.com › clubs › 16… · Died 1930 Died 1878 Died 1944 Died 1940 Maria Miriam Horace Edgar Born

Issue 13 - December 2016 INSIDE: Chris tm as p no fu ! to plant food. His mother was poor and died and he never met his farther who had died so he lived with his grandmother. The Year

Issue 13 - December 2016 INSIDE: Chris tm as p no fu ! to plant food. His mother was poor and died and he never met his farther who had died so he lived with his grandmother. The Year

Never build a login again - The art of using social Auth using Django

Never build a login again - The art of using social Auth using Django

Arrogance, Bravery, and Betrayal – Visualizations of Some ... · 2020-10-23  · Shunkan A monk who plotted Kiyomori's overthrow, was caught, exiled and never forgiven. He died

Arrogance, Bravery, and Betrayal – Visualizations of Some ... · 2020-10-23  · Shunkan A monk who plotted Kiyomori's overthrow, was caught, exiled and never forgiven. He died

The Dead Have Never Died - Edward C. Randall

The Dead Have Never Died - Edward C. Randall

B3Seminar: You'll never build a natural link until you're worth talking about - Tim Grice

B3Seminar: You'll never build a natural link until you're worth talking about - Tim Grice

NEVER BUILD ANOTHER FIXTURE. CONTACT US AT

NEVER BUILD ANOTHER FIXTURE. CONTACT US AT