Email Marketing & Social Media: Like Batman & Robin
description
Transcript of Email Marketing & Social Media: Like Batman & Robin
Copyright 2010 Blue Sky Factory
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
DJ WaldowDirector of Community
EMAIL MARKETING & SOCIAL MEDIA:
LIKE BATMAN & ROBIN
WHO IS BLUE SKY FACTORY?
Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory).
Our chosen vehicle for helping you achieve success is email marketing.
blueskyfactory.com/meng
FREE STUFF! (EBOOK)
DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
WHO IS DJ WALDOW?
Slides: http://www.slideshare.net/djwaldow
Twitter• @djwaldow• @blueskyfactory• @MENGonline• #MENGonline
HOUSEKEEPING
THE NEXT 45+ MINUTES
1) Email marketing as the digital glue
2) Batman & Robin: Integrating email marketing & social media
3) 6 Steps That You (The Executive) Can Take Today
OFTEN LIVE IN DIFFERENT SILOS
EMAIL MARKETING
SOCIAL MEDIA
EMAIL MARKETI
NG
SOCIALMEDIA
For more details, visit Mark Brownlow's No Man Is An Iland Blog
For more details, visit the Nielsen Blog
Engagement
Email MarketingRelationshipsConversations
Community
Social MediaAwareness
Sales
$43.62
$43.62…assuming you do it correctly…
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
According to the DMA, the ROI on email marketing in 2009 was
$43.62. Not bad, huh? #MENGonline
http://www.flickr.com/photos/ryanready/464022588/
CHARTS, STATS, GRAPHS!
CHARTS, STATS, GRAPHS!
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
If you are active in social networking sites, you are more likely to consume email at a higher rate
#MENGonline
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Nearly every social networking site requires an email address to
register. Think about it. #MENGonline
55+ EMAIL NOTIFICATIONS
EMAIL MARKETING POWERS SOCIAL MEDIA & SOCIAL MEDIA POWERS
EMAIL MARKETING
Learn how to add this email sign up widget
to your Facebook page
SOCIAL MEDIA DRIVES EMAIL MARKETING
SOCIAL MEDIA DRIVES EMAIL
MARKETING
EMAIL MARKETING
DRIVES SOCIAL MEDIA
EMAIL MARKETING
DRIVES SOCIAL MEDIA
TWEETAWAYTWEETAWAY
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If executed effectively, email marketing powers social media &
social media powers email marketing #MENGonline
1. Include2. Make it easy3. Be creative4. Ask5. Tell me why6. Provide incentive7. Offline
7 KEYS TO EFFECTIVE CROSS-POLLINATION OF EMAIL MARKETING
& SOCIAL MEDIA
1. Follow, Friend, Subscribe, Connect
2. Share With Your Network (SWYN)
• Post to Facebook wall• Send to LinkedIn Group• Tweet to followers
EMAIL MARKETING & SOCIAL MEDIA
CROSS-POLLINATION
INCLUDE
NATIONAL GEOGRAPHIC
CARTER’S
URBAN OUTFITTERS
SPREADSHIRT
MAKE IT EASY
PETCO
BE CREATIVE
BON APPÉTIT
ASK
TELL ME WHY
PROVIDE INCENTIVE
OFFLINE
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
7 keys to email + social: Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Offline.
#MENGonline
6 Steps That You
(The Executive)
Can Take Today
1. PARTNER WITH AN EMAIL SERVICE PROVIDER (ESP)
(Subtle, huh?)
2. SIGN UP FOR PEER AND INDUSTRY
EMAILS
3. CREATE YOUR SOCIAL MEDIA
PROFILES
4. LINK EMAIL MARKETING TO SOCIAL MEDIA
5. TEST. TEST. TEST.
6. MEASURE ROI
$43.62…assuming you do it correctly…
WRAPPING UP
IF I WAS SUCCESSFUL TODAY, YOU LEARNED…
1) Email marketing as the digital glue
2) Batman & Robin: Integrating email marketing & social media
3) 6 Steps That You (The Executive) Can Take Today
IF I WASN’T, LET’S TALK FURTHER
• Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words• Batman - http://www.flickr.com/photos/locationscout/3595095042• Robin - http://www.flickr.com/photos/locationscout/3595095146/• Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html• Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/• Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522• U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/• Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/• Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/• Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497• Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726
*Unless noted on the specific slide, all other images arescreen grabs from a website, Twitter or my personal email inbox
CREDITS