Email Marketing Automation
6
WEB MARKETING AUTOMATION & EMAIL WORK FLOW
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Transcript of Email Marketing Automation
WEB MARKETINGAUTOMATION & EMAIL WORK FLOW
Marketing Automation Keeps
you in touch with all the people you
meet
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OVERVIEW
Automatically reminding them of
your specialty, service and expertise
Each interaction with your message is
measured and scored
Highest scoring “opportunities” give
you the data on who to call today!
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The most effective emails are those that are personalized!
Email Marketing AutomationAKA Customized & Automated Messaging
V.S.Happy Fathers Day Geoffrey, We hope all is going well with Carla and the Girls. I just wanted to let you know about this great plan the state is offering for people sending their kids to private school……
Dear Customer, Our records indicate your kids go to public school. Please read our latestblog article about state saving plans.
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SAMPLEMarketing Automation Flow
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The more your audience engages with your content the higher the score (likely to close)
Automated Engagement ScoringLetting your internal sales team know who to call first
Scenario 1
Joe has gotten all your emails but hasn’t engaged at all, just deletes them after reading – he get’s a score of 20% likely to close and simply continues to get emails.
Scenario 2
Susan opens all your emails and reads all content sent, she is interested in your company. Susan has a baseline score of 50% likely to close so you should contact her more often.
Scenario 4
Bob really likes your emails about your new products, he’s even sharing with his friends. He’s likely to be a customer and a social influencer. Internal email triggered to call Bob today!
Scenario 3
Tina hasn’t opened a single email until she hears about your networking event, her score jumps from 20% to 80% so time to give her a call to lock in her attendance at your event.
