Email Marketing - Automatically Capture Prospects And Turn Them Into Loyal Customers
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14-Sep-2014 -
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Transcript of Email Marketing - Automatically Capture Prospects And Turn Them Into Loyal Customers
Email/Database Marketing
Capture Prospects, Build RelationshipBoost Sales
• Automation Edge is principally involved in:
- Business Process Automation (BPA)
- Marketing Automation
• Through Workflow Automation, we help companies :
- Cut cost - Boost productivity - Increase sales
About Automation Edge
AE/WinAutomation Featured In:
WinAutomation Software Trusted By 50,200+ Users
Around The World
Automation Partner
• Loss of potential leads due
to no lead capture mechanism
in place on website
• Loss of potential sales due to
no automated personalized
follow up with
prospects/customers
Problem/Challenges
• To implement an automated email marketing/autoresponder system to capture leads and build up a strong database
• To segment and follow up with prospects/visitors/customers for targeted marketing campaigns
• To track and test subscribers’ response to campaigns
Objectives
• Boost website traffic
• Create loyal customers
• Turn passive visitors into subscribers
• Boost sales through follow up
• Cut marketing cost through automation
Benefits
1. Automated Leads
Capture/Database Set Up
- Your account set up in
Aweber autoresponder platform
- Creation of segmented lists
- Creation of web capture forms
with required fields
Scope of Work
2. Form Implementation
- “Clean” up old list and for new subscribers to join
3. Autoresponder follow up and
broadcast campaign set up
- Loading of non-time-based follow up messages
- Loading of time-based email campaigns (e.g. offers etc)
Scope of Work
4. Basic Campaign Tracking And
Subscriber Management
- Tracking of core statistics (e.g. open rate, click through rate, subscribers opt in rate, unsubscribe rate, No. of clicks per email links etc)
Scope of Work
5. Advanced Campaign
Management And Analytics
- Tracking of user’s behavior when they click onto website (e.g. download forms, purchase, clicked links etc)
- Targeted follow up messages based on user’s action
Scope of Work
5. Advanced Campaign
Management (Con’t)
- Split testing (e.g. offers, length of emails, headlines, day of send-out, web forms etc)
- Follow up campaign optimization
(e.g. to get highest response rate)
Scope of Work
6. Optional/Complementary
Activities
- Shopping cart integration
- Corporate blog (to differentiate and for personalized interaction with subscribers, customers)
Scope of Work
6. Optional/Complementary
Activities
- Advanced web forms (e.g. exit pop up forms)
- Additional customizations (e.g. integration with 3rd party applications)
Scope of Work
Generic Workflow
Automated Leads Capture/Database Set Up
Form Implementation
Autoresponder and broadcast follow up
Basic/Advanced Campaign
Tracking/Management/Optimization
1. Automated Leads Capture/Database Set Up
(Up to 1 week depending on complexity)
2. Form Implementation
(Up to 2 days)
Schedule
3. Autoresponder Follow up
(Monthly management)
4. Campaign
Management/Tracking/Optimization
(Monthly management.
Broadcasts emails must be given at
least 1.5 week in advance of set out)
Schedule
• 50-1000 people entering your premises…
• If you can capture just 20% of the number…
• 10-200 prospects per day
• 70-1400 prospects per week
Example: Profit Possibilities
300-6,000
HIGHLY-TARGETED
prospects per month
900-18,000
HIGHLY-TARGETED
prospects in 3 months
Example: Profit Possibilities
If You Can Send A
Well Thought Out Offer
To 1,000
HIGHLY-TARGETED Prospects
You Can Be Looking At
$500-$2,500 In Sales
depending on quality of your list.
Example: Profit Possibilities
If You Have
5000 Targeted Prospects,
You Can Be Looking At
$2,500-$12,500 In Sales
depending on quality of your list.
And You Can Be Sending Emails
Every Week
Example: Profit Possibilities
How Long Will It Take To Email
500-1000
People Every Week?
How Long Will It Take To
Keep Track
When Your Prospect Opt?
And Email At The
Right Sequence And Time?
Cost Example: Manual Vs Automated
At 5 Minutes An Email,
That’s 40-80 Man Hours Per Week
If Cost Is $6 Per Man Hour
Cost Is $240-$500 A Week
Cost Example : Manual Vs Automated
If You Have
5000 Subscribers,
Cost Will Be $2,500 Per Week
And Staff of 10 People
Even If Outsourced To India
At $2 Per Hour,
Cost Will Still Be
$800 A Week
Example : Manual Vs Automated
With Automation,
You Can Do The Work of
10 Full Time Employees
.
.
At Just Tiny Fraction Of The
Investment
And NO STAFF Problem
Example : Manual Vs Automated