Title: Article Marketing

(AEM)ARTICLE and EMAIL MARKETINGEnable you to have more traffic to your articles. Giving you 5 different way of generating traffic just from one page.Plus Three ways for you to generate income.From AEM free to joinEmail: christopher@aemblog.com Website: articlesandemailmarketing.com

Contents1.Introduction/How Article Marketing is done3The Way to Go32.Benefits of Article Marketing33.Social Bookmarking Benefits for the Article34.RSS Feeds Submission and Its Benefits 4What are RSS feeds?4Benefits of RSS Feeds45.Top Ten Article Marketing Sites, and Their Benefits7EzineArticles7Key Strengths7ArticlesBase7ArticleSnatch8GoArticles.com8ArticleAlley.com8Article Dashboard9IdeaMarketers9Amazines9ArticleRich9SearchWarp96.Keyword Research Using ezinearticles.com & Google9Research with the Google AdWords Keyword Tool97.Summary10

Introduction/How Article Marketing is done

Over the past decade, there has been a notable increase in article marketing over the internet. Article Marketing is a form of advertisement whereby the business owners write reviews and short notes about the merchandise that they specialize in. Article Marketing is aimed at creating awareness among targeted end-users about the products in question, and to entice them to actually come forward and procure or buy the items that are on sale. It is a vital pre and post sales strategy. It may be used to alert consumers about a product that is about to be introduced in the market, sensitize the customers about a product that is already existing in the market or notify the consumers about upgrades and newer versions of the products in question.Most of these reviews are spread around all over the world via the global online market. A common characteristic of marketed articles is the resource box. This is a feature consisting of reference and the writers line of business, including location and branches. Most of these are freely distributed and they are capable of establishing the companys presence in its relevant market and field of specialty. A resource box should always have a back link that will redirect a readers attention back to the vendors homepage or source site. An example of an article with a resource box is as shown below;

The tiny box on the right hand side of the picture is the resource box. It gives information about price, stock availability, quantities, a link to more specific details and options to share the information e.g. via email, printing and social networking sites. So, basically, the resource box is a summary of the item(s) being paraded by the businessman or company. In some cases, we may have larger resource boxes that portray alternative merchandise or items that the vendor wishes to bring to the clients attention. Another sample resource box is shown below:

A way to popularize articles is by syndication through other websites that related content, which in turn go ahead to share them with other various websites. People get enormous converting traffic on websites via article marketing. Therefore, entrepreneurs can earn profit over the internet via article marketing. The key point to note is that the individual must make a point of knowing what it is that he is doing, and ensure that he or she follows the right procedure(s). This way, they will find themselves transferring free pin-pointed and ear-marked traffic to any website they so wish to have. It is not rocket science. It is just a perfect blend of wit, timing and ability to tap opportunity when it comes up.The Way to GoThe hardest step is the starting off part. No one ever has a full idea on how to go at this point, or where to look for a foothold. It is usually a state whereby an individual has an idea of what he hopes to achieve, but has not yet drafted the path forward. Therefore, the first step is posting only lucrative articles straight to your own website. This way, you get to convert more visitors who will click on these links as compared to other advertising strategies. A huge advantage of this approach is that the clicks received are free of charge, yet they generate traffic from other articles and may continue coming for a long time to come. For every click forwarded, there are at least several returning clicks either for reference, confirmation or propagation of information.Another upside of article marketing is that it comes with minimum risk. And this is the biggest reason as to why it is so popular among internet marketers, as it is cost effective. People doing article marketing do not incur incremental cost while battling with security issues. Plus once the article gets stuck up on the net, it works for you repeatedly over and over again. Everybody wants peace of mind in whatever activity they undertake, and once users are assured of security in article marketing they focus most of their attention towards information sharing and spreading. This way, the vendor taps as many leads as possible and in the meantime creating more real time data sharing avenues.Furthermore, article marketing evens that playfield, making it so much easier for new entrants coming into the relevant markets to find their mark. This venture sets no preference for established firms and products. All you need to do is to identify the needs of your target customers, their preferences, and the best means to catch their attention and youre good to go. The greater the number of initial hits you get, the better because all these will result in echo clicks which keep spreading and attracting more hits.One outstanding thing about marketed articles is that the more they are clicked, the better their chances of appearing on the first page of established websites and search engines like Google and yahoo. Once here, they again get many more clicks so its one huge boon. On the search engines, every time a web reader searches for keywords found in your article that marketed article appears among the top links thus making it a primary target for clicks. An article can easily find itself on the first page of Google or yahoo, but maintaining it at that position is quite tricky. To ensure ever top results, the user must maintain the submission of relevant articles only. Irrelevant, inaccurate or shallow articles for sure will cause the number of hits to dwindle because online users always want to achieve so much information in as less time as they can.Benefits of Article Marketing

The most obvious benefit of article marketing of course, is increased number of visitors to your website. Article marketing brings visitors to your website over a very short period of time. Online distribution of articles broadens your reach to the targeted customers, readers, or even potential new clients. When your article is incorporated in a big established eZine, you will automatically get more subscribers and resulting in eventual sales. The basic concept will always be hits, hits, hits, hits and more hits. Then, article marketing helps the implementer to become an expert in their respective field of specialization. This is through acquired knowledge, extensive research and productive comparisons of related sales equipment or articles. With familiarity, comes expertise. With expertise, comes trust. With trust, comes recommendation. With recommendation, comes positive feedback. Then a positive feedback gives way for more hits. Furthermore, with the peoples nature not to trust others until they see them physically, or make some form of first hand contact, the relevant information portrayed in your article will serve the purpose of earning the users or readers trust. It is important to have high relevance levels on the article because these are used by the readers to gauge the writers stronghold in the online market. Accuracy of content improves trust among the end users. Then they eventually recommend the subject articles to their associates, who in turn get to read them and recommend them to even more potential users. Article marketing is also influential in creating and building the popularity of links. When the links are on search engines, their importance is placed on the number of links that lead to the website from all directories. The more the links to your site, the more your search engine rankings. The more the rankings, the more the sales gained and additional subscribers to your website. Remember that each propagation has a back link to the original articles, and so the user is assured of returning visitors.Here is how increased search engine rankings come about. While business persons are marketing their articles, they can place resource boxes on their articles. On the resource box, there can be a link that will lead their website. Therefore, when a high quality article is positioned on very many sites, it generates even up to millions of links leading back to the original website. This way, search engine rankings sky-rocket. Furthermore, the links continue working in this loop over and over again and in the process attracting new readers and customers. It should not matter if it takes some period for the website to be captured by search engines. An article writer can develop more content for their website as it continues to gain popularity. It is advisable to do this, because the writer can make adjustments to the original article or make new articles basing on the user reviews posted online. This way, all user requests are taken note of and documented, then future proactive action may be taken. User preference is a key tool used for monitoring article implementation and review. Regardless of the fact that user desires change rapidly, the article writer has to carefully sift through constructive reviews versus general reviews, then choose which changes to implement on the marketed article.Article marketing is a vital pre-sales tool. The basic nature of online buyers is that they want to have factual information about the equipment before making the purchase. Once they see the features of the items and a description of how they are to be of benefit to them, they are in a position to make an informed decision on how to buy and verify volumes and quantity. This method may also be used to introduce new products to the market. It heightens anticipation in the readers or targeted users. Article marketing hypes up the entry of a product into the online market. It also brings to the attention of users new innovations introduced in some of the already existing products.Another admirable feature of article marketing is returning visitors. The articles pull more visitors to the intended website. This is because those articles linger in the search engines and other websites for a very long time in the future. This way, one is assured of steady traffic if relevant articles keep being posted. It also provides for a constant knowledge base for all users. The auto complete feature in the search engines makes the task of searching for relevant articles easy for the user. They have quicker access to online articles and as a result, spend less time browsing. Every user desires quick results at any time.As mentioned earlier, article marketing generates lots of free traffic. The only cost is time used to create the article and the actual distribution. Then it offers recurring traffic from then onwards. Article marketing also builds relationships. When users keep reading your articles, it develops into a long-standing relationship which in turn leads to positive feedback. The article works for the user and not the other way round. because he or she does not physically go around sourcing for clicks.Social Bookmarking Benefits for the Article

Social bookmarking is the process of saving a website so as to quickly and directly access it later. However, this is not the usual bookmarking done on your web browser. You actually use the web to save important website addresses and useful links. Due to the fact that these social bookmarks are live and online, it is easy to share them with close contacts and associates. Social bookmarking entails e-mailing links to a website that you think is of interest to them. An example of a social bookmarking site is shown below.

digg.comSocial bookmarking brings with it its own fair share of advantages. The first benefit is the ability with which one can directly maneuver to the exact information he or she wants. It negates the need to go to a search engine, keying in the keywords and then ruffling through a large volume of documents before locating specific data. The vote facility makes it possible for the user to differentiate between popular links and unpopular ones. You just go to a social bookmarking site and pick the group of links that matches your aim. There is also the option of posting a link on social networking sites where billions of people get to see and follow it if interested. Creation of pages on facebook, tagging on twitter and other social networking sites acts as an enormous boost.

delicious.comA key benefit of social bookmarking yet again is traffic generation. All that is required is a group of significant tags submitted to the relevant categories. This will increase direct traffic, especially when the saved pages find themselves on the first page of trendy bookmarking sites. One click only has the potential of attracting thousands of other clicks to the posted link. There is no limit to the number of hits the bookmarked source can attractSocial bookmarking also stamps the authority of the website. To be on the first page of established websites is a sign of expertise for the target website. Thus, many potential customers will at first glance opt for your link, just because of its affiliation with the established social bookmarking site. Also, this gives the chance to reach a bigger range of targeted customers. With more exposure, comes more expertise and overall know-how of emerging trends and preferences. This makes your links to be more and more trusted by the end users, and then recommendations start flowing freely. This cycle can go on indefinitely, or for as long as you wish. There is simply no limit to the amount of coverage the bookmarks expose the marketed articles. Indexing is also a key point to note in the social bookmarking sites. When you bookmark fresh pages on your website, search engines spiders traverse across all recent and new tags faster. Any changes, modification and new additions are tracked and factored in the search engines. This way, your link may find itself on Google within a very short time. The more it is explored, the more it ascends on the first page of the search engine, thus popularity is assured. Also, site rankings increase over time. Back links instantly reflect on your site. Eventually, your site gets a superior page rank when subjected to rating modules like the Google PageRank.Social bookmarking websites provide avenues through which page content can be promoted. Users satisfied with your links and articles rate them and spread them to their colleagues. Content sharing creates a spiraling effect as links get republished with every one of them having a back link to the original content. This results in some kind of family tree structure, propagating to all categories of users, i.e. novice, basic, intermediate and expert users.With social networking, returning customers are an inevitable phenomenon. Once a user has established a renowned blog, he or she builds a dedicated customer base. Over time, their loyalty is assured as they keep coming back and referring you to their associates. Familiarity with the subject articles maintains a closely knit following among end users. This also increases RSS feeds because most people would want to keep track of changes and updates in the online marketplace... It goes without mentioning that affiliation with social networking sites will aid in brand building. With boosted traffic, the brand in question is made visible to many more users. Credibility of the brand is affirmed by the relevant information tagged in that particular category. Eventually, the user ends up cutting a niche in the market for him. They capture a good portion of the market share with their established brand or product, and even new products easily penetrate into the market.Compared to other traffic-generating techniques social bookmarking takes up very little time to implement. It requires minimal cost, and uses little energy to implement. Therefore it is an efficient technique because of the speed and efficiency. This makes it a very popular approach among many users. Then again, the users security is assured because the only information that is shared is that which has been specified by the users themselves. No personal contacts are displayed, unless the online user desires so.Finally, money! Some websites create revenue using selected Ad networks e.g. Google Adsense.

Google AdsenseMost sites carry out pay per click functionality. Total amount of links followed from your site end up earning revenue for you.RSS Feeds Submission and Its Benefits

What are RSS feeds?RSS, fully known as Rich Site Summary or Really Simple Syndication is a simple technique that is used to submit frequently altering web content. RSS feeds are mostly applied by news-heavy sites, current affairs blogs, political analysis sites, publishers, etc. For these kinds of websites, they provide real time information in the form of RSS feeds for anyone interested to take a look and read.

RSS feeds, contrary to common belief, are not complex representations. RSS feeds are actually basic text files that when forwarded to feed directories, let subscribers to see or read information within very little time from the instant it was updated. Some applications have taken a step forward to create feed readers that make it easy for content to be viewed sequentially. The basic concept here is to be able to view multiple feeds from a single interface.

RSS feeds accessed sequentially in a single interfaceBenefits of RSS FeedsReally Simple Syndication saves and holds current information on frequently accessed sites. RSS code traverses all content trying to track any new changes made to the submissions, and outputting the same updates subscribers. Consequently, latest developments around any trending topics are captured and all users are kept up to speed.Thus, it is only natural that RSS feeds provide a ton of benefits. The first point of note is their ability to provide latest information. Regardless of the key subject, all feeds only project up to date material. Therefore every subscribers interests are fully catered for. Other benefits of RSS feeds are:The users have the power of subscription. They have got the power to choose the material that only interests them. Then again, they can go ahead and change their preferences at a time of their liking. Thus, relevance is maintained throughout and no user will get the feeling of being bombarded with unnecessary links and information. There is no need to sift through a multitude of data in the search for a specific article. You only get what you signed up for.

Timesaving. Users get to spend less time surfing. RSS feeds give an accurate rundown of all information. This summary ends up not tiring the user, because he or she has already applied valid preferences. Time is only spent on relevant data and reports, leaving the user with the flexibility to subscribe to more RSS feeds or unsubscribe from others that have become irrelevant.

RSS feeds are free of spam. RSS feeds do not require registration via email. They do not automatically send trending topics to users inboxes therefore the privacy is not invaded. Spam mails are not generated at all. There is no privacy invasion at all because no passwords are required.

Ease of Unsubscribing. This comes with the ability of RSS feeds to be just deleted when they are no longer needed as opposed to email unsubscriptions that come with opinion requests, confirmation protocols and feedback messaging. There is no complex process to unsubscribe from RSS feeds. No requirement for email verifications, or request submissions. Just deleting.

Advertising. RSS feeds are a very vital tool used in marketing. This is because latest reviews about products in the market are circulated over the net. Price comparisons can also be made on various equipment, giving users the power of choice. The competitive nature of online business provides a valid platform for constructive rivalry among online marketers.

Presentation. Feed reader software collect information from various sites and give them out as one single output. This provides ease of operation and navigation. The user interfaces of RSS readers make the contents easily visible at a single instance.

Like any good thing, RSS feeds also have disadvantages. Fortunately, these disadvantages do not in any way outweigh the upsides of RSS feeds. One outstanding downside is that RSS feeds are a relatively new manifestation and many users take time trying to find their way around this new technology. They therefore find it hard to grasp the applicability of the programs, its benefits and mode of optimal operation. Also, RSS feeds are not made to accommodate images, videos and multimedia. For some users, this may come out to look boring especially when some are a bit tired and need something to ensnare their attention. Users easily get bored when there is nothing that ensnares their attention.Top Ten Article Marketing Sites, and Their Benefits

In recent years, we have seen article marketing bloom beyond any imaginable expectations. Most article marketing sites portray similar characteristics. Lets take a look at the pacesetters in this field. According to www.wilsonweb.com, the following are currently the top ten article marketing sites, in terms of hits and general preference.EzineArticles.com

ArticlesBase.com

ArticleSnatch Article Directory

GoArticles.com

ArticleAlley.com

Article Dashboard

IdeaMarketers

Amazines

Article Rich

SearchWarp

EzineArticles

Ezine provides for the feature where users can send their articles and then get some level of visibility. In every article, one can add hyperlinks to websites at the end. Ezine has a very high volume of traffic. However, due to other upcoming article marketing sites, results from ezine have been showing some irregularity.Key StrengthsEzine provides for quick indexing by Google, especially for fresh new articles.

Ezine has a much more detailed user interface than most article marketing sites, therefore attracting many users. It is so well-developed and users find it easy to use.

Ezine has excellent authoring tools, fully backed up by an editorial team. Thus before an article is submitted for distribution, it is spurn to a very error-free state.

Ezine staffs are quick to respond to enquiries. They are dedicated to ensuring that users needs are fully attended to.

ArticlesBaseArticlesBase.com is a website that lets users submit their articles free of charge to their website. Users not only submit their articles, but they also source for information on its integrated search engine.

The reasons why it is one of the top sites are:Attractive layout. Its well thought-out layout makes it hard for users to be distracted from their research. It also has a dominant search box, so new users are well taken care of.

In this site, users can subscribe to articles through RSS feeds. Furthermore users can copy code and share.

It also provides sharing features via social bookmarking.

ArticleSnatchThe picture below is a screenshot or articlesnatch.com.

This site boasts of over 1.7 million exemplary articles in its information base, from hundreds of thousands of authors. It is a breath of fresh air for users who do not want to submit links manually. ArticleSnatch has an extensive article directory solely aimed at helping such users. It is widely known to get users the links they require instantly. Furthermore, they provide for two additional links in the resource box on top of the initial link. Its simplicity has seen their popularity rise daily because users want to get most results with as little effort as possible.ArticleSnatch gives forth free information, depending on what the user is looking for. No payment required for the content too. To top it off, RSS feeds are incorporated to enable users to be constantly updated on the latest trends and information.GoArticles.com

This is a top article marketing website mostly due to the fact that it enables users to submit and edit articles that otherwise cannot be found in the regular population. It is a useful traffic generator. It gives a basis for the submitted articles to be ranked highly at a very fast rate once all prerequisites have been met i.e. accurate information, high level of relevance and useful keywords.Of importance is the fact articles cannot be submitted if they have more than 2,500 words. Then again, they should not be less than 200 characters. Porn, commercial information and copyrighted material are also not allowed. Any breach on these factors leads to immediate withdrawal of the articles.

ArticleAlley.com

Its main strength is heavily weighted in article sharing. The basic principle is that good articles will be circulated around the most number of times and too many more users while mediocre articles will fade off somewhere. So, all articles are accepted but of course with the usual limits regarding word count and copyright materialTop of FormBottom of Form

Article Dashboard

This is a good article marketing tool, although some have voiced reservations about using it for the big time. It is more like a work in progress. With this one, users have less room to maneuver with their preferences due to its limited options for RSS feeds. Also, its ancient encoding makes it hard for users to alter features to their desire. Surprisingly, with its numerous disadvantages, articlesdashboard still has quite a sizeable following among users.

IdeaMarketers

This site chose to approach article marketing from a different perspective. Rather than ruffle through uncountable articles, they start by noting reputable authors of the relevant articles. Then their works are traced backwards and the tree and channels created depending on their popularity, rank, and number of followers and importance of their articles. At first, getting traffic seems slow and sluggish but this picks up over a short time and soon traffic booms at amazing rates.Due to reputable authors, content in IdeaMarketers is guaranteed to be accurate and relevant. So, users get useful information at no cost. It is a win - win situation.AmazinesThis site carefully sifts through articles for verified quality. This fives assurance that only classy articles go through and therefore you end up having expert reviews, opinions and accurate information on whatever topic it is that you want.

ArticleRichThey are widely known for their best free article directory experience. The main target was to establish a sociable block of people with specialization in web writing and assist them to gain their goals through interaction. In the process, users end up with quality articles.

SearchWarp

Although it is not as popular as the above article marketing sites, searchwarp is a fast growing website with increasing number of new followers and customers. It has over fifty thousand articles in circulation over a very short period.Keyword Research Using ezinearticles.com & Google

Research with the Google AdWords Keyword ToolGoogle AdWords Keyword tool is free software acquired by entrepreneurs so as to apply them in their sales campaigns. Basically any person can apply selected keywords that fit their personal interests. In as much one gets a number of keywords, he or she does not know how to deal with the same keywords. It is up to the user therefore to construct valid language flow while applying these words as the basis.Advantages of this tool are:Once one has specified the keywords he or she desires, they are given an indication of which keywords have been used insufficiently and vice versa.

The AdWords tool aids in statistics making and tracking of performance of leads. Your Ad position in various search engines is also indicated.

The tool is easy to use and promotes easy navigation. The user friendly interface is attractive to newbie users.

The tool can be upgraded

How To Find That Niche Market With EzineArticles

Ezinearticles is one of the most reputable article directory site on the internet.

To find a good niche thats in demand, all you need to do is find a list of articles thats been

viewed the most this year.The only problem is that EA does not have any search filters that allow you to do that.

Thats OK! All you need to do is use this command in Google:

site:ezinearticles.com This article has been viewed xxx..xxxx Article Submitted On: * *, 2010

The red Xs represents the range of the number of views for the articles youre searching.

So if I was looking for articles that has between 5000 and 1,000,000 views this year, heres

how the search command would look like:

The search command looks cut off in the image above, but its all there! Click the Google

search and youll see a list of all the articles that has between 5000 and up to 1,000,000

views this year! (btwI only used 1,000,000 to capture a larger sample of articles).

Here

are some of the results:

By using this search command, I was able to find this weight loss article that has over 90,000 views so far this year:

Go through these articles and see what niches people are searching for to solve their

problems.

Ezine simply allows users to forward articles free of charge, and then avails these articles to the general population for perusal and reference. They also publish them on specific target websites.Ezine articles are hinged on the concept of simplicity. Authors write articles, and then submit them to ezinearticles.com. Once ezinearticles.com approves, the article is published. However, there are some ezine rules and regulations that have to be adhered to for the article to stand any chance of being published online.Another feature of ezinearticles.com is originality. All submitted articles have to be the authors original writing. But then again, the promotional level of the content has to be minimal. All promotional links will be discarded instantly, as they are viewed to threaten the credibility of the site. Articles should not have porn content, hate-propagating material, defamatory statements, racist references or any form of obscenities. They have to maintain and uphold standardized information, devoid of bias, compromise or any form of negativity.Ezinearticles.com makes use of the resource box to help authors write their summaries and useful links. However, affiliate website links cannot be included in the resource box either. Summary

Article marketing can be fun while at the same time churning out excellent results. Ease of the process entirely depends on the users ability to identify his or her targets and preference. Article marketing is the key to huge amounts of instant traffic and this traffic can increase via rss feed & social bookmarking submission.Also Keyword tools maximize results for increase traffic and rankings.There are still many more innovations coming through and the field is set to change immensely in the near future, but all in all article marketing and its effect shall have a lasting impact on the web.Now with this there is only one site that has come to my attention that automates submission of rss feed and social bookmarking of your article while it also has the ability to translate the article into different languages.Certainly as article writer or as a website owner who needs traffic is really save time and enables you to reach a wider audience. Also gives you a great way of social networking to the people who read your article.

Here is the link: articlesandemailmarketing.com and it free to join.