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Transcript of Email marketing
![Page 1: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/1.jpg)
Optimizing Email Marketing For
Conversions
How to Grow Your Email List, Increase Engagement & Ensure Deliverability
![Page 2: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/2.jpg)
Contents:• How to grow your email list?• How to integrate email into inbound marketing?• 5 Savvy Email Marketing strategies
![Page 3: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/3.jpg)
75.8% of marketers said they were using more email than they were 3 years ago
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Grow Your List
“Email marketing is only as good as the quality of your recipient list.”
![Page 5: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/5.jpg)
Email List expires at 25% per year
Year 1
50k
Year 3
28k
Year 2
37k
![Page 6: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/6.jpg)
Buying a Third-Party list
• you can get alienate recipients
• blacklisted or marked as SPAM
• Bought recipients aren’t as engaged as
Opt-In
![Page 7: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/7.jpg)
Inbound Marketing
• Get Found • Convert • Analyze
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Landing Page
![Page 9: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/9.jpg)
Subscription Box
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Email & Social Media Integration
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Add Social Media Sharing Buttons to your Emails
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Quick email marketing facts:
1. Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous six-month period.
2. Mobile email usage is at its lowest on Monday, desktop email usage is at its lowest on Sunday, and webmail email usage is at its lowest on Wednesday.
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![Page 16: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/16.jpg)
“Different types of email formats have different goals & advantages.”
![Page 17: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/17.jpg)
1 Newsletter•Brand Awareness•Repurpose Content•Diverse Content
•Regular Writing•Frequency
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2 Digest
![Page 20: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/20.jpg)
3 Dedicated Email•Focus•Clear Call to Action•Easy to Build & Measure•Less Consistent•Standard Content
![Page 21: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/21.jpg)
4 Lead Nurturing
•Timely as per schedule•Automated•Targeted•Auto responded
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•Triggered by a specific action•Customized Call to Action
Transactional Emails5
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http://sourcecode.aweber.com/
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STOP!
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Question?
![Page 27: Email marketing](https://reader036.fdocuments.in/reader036/viewer/2022070315/554f0bc2b4c90580698b536b/html5/thumbnails/27.jpg)
Improve Business Profit; without Increase Marketing Budget
Social Media Coach Leow LeikHongwww.facebook.com/leikhong
www.facebook.com/digitalprofitclub
Email: [email protected]
Thank you…