Email marketing 101
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Transcript of Email marketing 101
Email Marketingwww.boscoanthony.com
Definition
•Communication strategy through a series of emails delivering content, information and marketing offers.
Email Marketing Stigma
•One Big Sales Pitch
•Spamming
•Deliverability | Filters
•List Saturation
Email Marketing Essentials
• Intriguing Subject Lines
• Attention Grabbing Email
• Compelling content and value
• Consistent call to Action
• Promote Engagement
Best Practises
• Creating Brand Loyalty
• Lifetime value of a customer
• Lead Generation Tool
• Have an opt in, squeeze page and data
• Giving away value
• Influence buying decisions
Content Strategies
• Content Curation
• Blogging
• Strategies / Value
• Entertaining
• Visual Engagement
Email Marketing Metrics
•Open rate
•Bounce rate
•Call to Action
•Link Activity
•Analytics
•Retention
•Social Reaction
• Comments
Mistakes To Avoid
• No Human Touch
• Selling too soon
• 1990 Sales copy pitch
• Staying current with your list
Platforms
• Constant Contact
• A - Weber
• Mail Chimp
• Get Response
• I Contact
2012 Trends
• Mobility
• Social Engagement
• Visual Recognition and Engagement
• Less Formal
• Video!
• 6 Deposits of Awesomeness!
Analysis of Email Marketing
• Email Marketing has evolved
• It is a personalized form of communication
• Virtual Receipts / Confirmation
• Security
• Human Trend VS technological adaptation
List Segmentation
• Auto Responders
• Creating Lists
• Smarter Marketing
• Better Analytics
• Effective Scheduling
• Cater to your audience