Email Isn't Dead

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Halfmoon Yoga B B Q Email Isn’t Dead Featuring email and social engagement. © 2014

Transcript of Email Isn't Dead

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Halfmoon YogaHalfmoon Yoga

B•B•Q

Email Isn’t Dead

Featuring email and social engagement.

© 2014

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2013 Constant Contact All Star Award Winner

Kim Butler, The URL Dr.

[email protected]

facebook.com/theurldr

@theurldr

#theurldrwebinar

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Agenda

What are campaigns, newsletters?

Email

Email + Social: you have to use both!

Next Steps

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Campaigns & Newsletters | Email | Email + Social | Next Steps

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marketing

Campaigns & Newsletters

At its core, marketing is abouteliciting a physical and measureable

response

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pull response

Campaigns & Newsletters

What is acampaign?

push content

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Campaigns & Newsletters

What is anewsletter?

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Campaigns & Newsletters

Different types of newsletters

Newsletters

Keep your audience in-the-know Card or announcement

WOW!

Custom code email

101001

Business letter

Press release

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Campaigns & Newsletters | Email | Email + Social | What’s Next?

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What you know that they don’t

What you have access to that they don’t

“Original” isn’t required… just be interesting and relevant

Email

What do I write about?

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Email

How much is enough?

Focus.

Less is more.

?51%

November 2013

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Email

A picture is worth...

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Email

A picture is worth...

Pictures get 47% more click-through activity than content without images, but…

…don’t over-rely on images!

Be sure to use text labels in case images aren’t displayed by the recipient’s mail program.

Don’t use images of your content.

Remember: your content is viewed on mobile devices…

A picture is worth...

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Email

Use images carefully!

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Email

Got pics?Some channels thrive on visuals

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Email

Repurpose & Reuse

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Who is it “from?”

What’s the “subject?”

When do you send your communication?

Email

Now, later or neverThree little words that rule your world

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Email

Who is it from?Winning the battle of priorities

CAN-SPAM Actgo to www.business.ftc.gov and search “CAN-SPAM”

How will you be most recognizable?

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Email

Look greatBrand consistency

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Email

Subject lineWinning the battle of priorities

SECONDS WORDS TODAY

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Email

Winning the battle of priorities

Tomorrow: Need 3 Hammers –Can You Help?

Joe’s Pet Store Newsletter

ALERT: Help your dog beat the heat!

Children’s ClassesStill time! Openings available for children’s classes.

March Newsletter

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Monthly is most common

Ask yourself: “When are my readers likely to take the action I want?”

Email

When to send

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Email

Find your best day

Send your e-mail, watch for best response

Select 3 days in the week to test

Divide your list into3 groups of people

1

2

3

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Email

Find your best time

Select 3 times on the day with the best results

Use same 3 groups of people

Send email at 3 different times of day, note time with best results

1

2

3

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Email

When to send or postDo not be romanced by a high open rate –

measure actions!

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67% don’t see images by default

Text links get more clicks than buttons

Place your logo left or center in email

Include company name in text

Email

Practical advice

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Key action must be above scroll line

Do not give too many choices

Make all images clickable (and with text labels)

Email

Practical advice

(and on your mobile device)Test it on yourself!

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Campaigns & Newsletters | Email | Email + Social | Next Steps

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Email + Social

Then vs. nowSocial media marketing for small businesses

source: Constant Contact Small Businesses Then & Now study

% of small businesses using social media marketing

10%

2008

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Email + Social

Then vs. nowSocial media marketing for small businesses

source: Constant Contact Small Businesses Then & Now study

% of small businesses using social media marketing

87%

2013

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Email + Social

It influences decisions

74%Rely on social networks to guide purchase decisionssource: Fedelta

55%Share purchases on social networkssource: Fedelta

68%Learn more about a charity if they see a friend posting about it source: MDG Advertising

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Email + Social

Email & SocialYou have to use both

Drive traffic back to your list, email, etc...

Amplify your email

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Email + Social

Email + Social

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Email + Social

Email + Social

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Email + Social

Email + Social

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Campaigns & Newsletters | Email | Email + Social | Next Steps

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Next Steps

Tools to expand your reachSimple Share tool

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Next Steps

Tools to expand your reachSocial media buttons

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At register

With the check at end of the meal

On registration forms

Next Steps

Tools to expand your reachOffline

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Web sign-up tool(app for website, Facebook, etc)

Next Steps

Tools to expand your listOnline

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Next Steps

Tools to expand your list

Text to Join™ from Constant Contact

TXT

Scan to Join™from Constant Contact

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Content calendar for all channels

S M T W T F S

1 2 Tips for Spring

• Newsletter

• Facebook

• Twitter

• LinkedIn

3 4 5

6 7 Motivation

Monday

• Facebook

• Pinterest

8 9 10 11 New Product

• Newsletter

• Facebook

• Twitter

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13 14 Motivation

Monday

• Facebook

• Pinterest

15 16 Staff Pics

• Facebook

• Instagram

• Newsletter

17 18 19

20 21 Motivation

Monday

• Facebook

• Pinterest

22 23 24 Event Photos

• Facebook

• Twitter

25 26

27 28 Motivation

Monday

• Facebook

• Pinterest

29 Sale

• Newsletter

• Facebook

• Twitter

30 Newsletter

• Email

• Facebook

• Twitter

regular newsletter

blog post

theme days

multimedia

news/promotions

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Halfmoon YogaHalfmoon Yoga

B•B•Q

© 2014

email survey promos events

www.TheURLdr.com

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Value Package for Constant Contact

Today’s Webinar Special

Online Learning System $199

Custom Email Template $ 99

Email Audit $199

Package Value $497

$497 Package FREEwww.TheURLdr.com/offer

Plans start at $20/month | No Contract | 100% Money Back Guarantee

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