Email Design Tips for the Modern Marketer

Email Design Tips for the Modern Marketer

May 1, 2023

Presented by….

Chris ScavoDigital Marketing

Strategist

Vivian SwertinskiSr. Digital Marketing

Strategist

Webinar Agenda

Be your brand All the time!

What we like!

What we love!

Organized presentation of content

Texas Medical AssociationRevamps Continued Medical Education (CME) Program

Goals for the CME Program Increase awareness and

interest in CME courses

Grow course registration

Generate measureable increase in revenue

Create Compelling Content

Follow Through to Conversion

# 1 - Create Compelling Content

Opportunity for improvement

Single Email Program

Non Openers

Registered

Clicked on a Course

2nd Chance to Join a Class

Course Specific Email

Purchase Confirmation

313% Increase

in Revenue

Preference Management

Creative Event Promotion

Tiered pricing promotion

NIRSA, Leaders in Collegiate Recreation

Short and sweet newsletter

Transition Slide

Questions? Stay in touch!

[email protected]

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