Email Design Practice
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Transcript of Email Design Practice
EMAILDESIGN PRACTICE
@ringomossnerv.co.uk
@ringomossnerv.co.uk
Who AM I?
@ringomossnerv.co.uk
+
Who AM I?
@ringomossnerv.co.uk
RINGO MOSSProduct Design Director
-nerv-
Who AM I?
@ringomossnerv.co.uk
NervFULL SERVICE DIGITAL AGENCY
Who AM I?
@ringomossnerv.co.uk
NervFULL SERVICE DIGITAL AGENCY
We CREATE.
WE CONNECT.
WE CONVERT.
Who AM I?
@ringomoss
ANATOMY OF Reading
nerv.co.uk
@ringomossnerv.co.uk
Sender
Subject Line
The BodY
CALL TO ACTION
Preview PANE
ANATOMY OF Reading
@ringomoss
SUBJECT AND SENDER
nerv.co.uk
@ringomoss
SUBJECT AND SENDER
nerv.co.uk
50 Chars OR Less, Unless Highly Targeted, OR NOT.
@ringomoss
SUBJECT AND SENDER
nerv.co.uk
50 Chars OR Less, Unless Highly Targeted, OR NOT.
LINK SENDER FIELD. PERSONAL SENDER. FEMALE.
@ringomoss
SUBJECT AND SENDER
nerv.co.uk
50 Chars OR Less, Unless Highly Targeted, OR NOT.
LINK SENDER FIELD. PERSONAL SENDER. FEMALE.
LOCALISE DON’T Personalise.
@ringomoss
SUBJECT AND SENDER
nerv.co.uk
50 Chars OR Less, Unless Highly Targeted, OR NOT.
LINK SENDER FIELD. PERSONAL SENDER. FEMALE.
LOCALISE DON’T Personalise.
NEVER USE “HELP”, “PERCENT OFF” OR “REMINDER”.
@ringomoss
SUBJECT AND SENDER
nerv.co.uk
50 Chars OR Less, Unless Highly Targeted, OR NOT.
LINK SENDER FIELD. PERSONAL SENDER. FEMALE.
LOCALISE DON’T Personalise.
NEVER USE “HELP”, “PERCENT OFF” OR “REMINDER”.
DON’T SELL WHAT’s INSIDE, TELL WHAT’s INSIDE.
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
0.5 Seconds TO IMPRESS - 2 Second Rule.
*ExactTARGET - 2013
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
0.5 Seconds TO IMPRESS - 2 Second Rule.
EMAIL PANES ARE TINY - Design to 250PX x 250PX.
*ExactTARGET - 2013
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
0.5 Seconds TO IMPRESS - 2 Second Rule.
EMAIL PANES ARE TINY - Design to 250PX x 250PX.
REMEMBER MOBILE - 48% Read on mobile*.
*ExactTARGET - 2013
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
0.5 Seconds TO IMPRESS - 2 Second Rule.
EMAIL PANES ARE TINY - Design to 250PX x 250PX.
REMEMBER MOBILE - 48% Read on mobile*.
CHEAT! TEST! TEST! - PREVIEW YOUR PANES.
*ExactTARGET - 2013
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
0.5 Seconds TO IMPRESS - 2 Second Rule.
EMAIL PANES ARE TINY - Design to 250PX x 250PX.
REMEMBER MOBILE - 48% Read on mobile*.
CHEAT! TEST! TEST! - PREVIEW YOUR PANES.
*ExactTARGET - 2013
BE USEFUL.
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
ENTICING PRE-HEADER SNIPPET
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
ENTICING PRE-HEADER SNIPPET
ARCHIVE LINK
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
ENTICING PRE-HEADER SNIPPET
ARCHIVE LINK
LOGO
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
ENTICING PRE-HEADER SNIPPET
ARCHIVE LINK
LOGO
LINKS
@ringomoss
PREVIEW PANE PAIN
nerv.co.uk
ENTICING PRE-HEADER SNIPPET
ARCHIVE LINK
LOGO
LINKS
BANNER SNIPPET
@ringomoss
BODY IS A TEMPLE
nerv.co.uk
@ringomoss
BODY IS A TEMPLE
nerv.co.uk
A PICTURE SAYS ZERO WORDS.
TYPOGRAPHY & FONTS. KEEP IT SAFE.
RESPONSIVE DESIGN FOR DEVICES.
TARGET YOUR EMAIL. ONE MESSAGE.
Text Versions are Pretty. important
@ringomoss
BODY IS A TEMPLE
nerv.co.uk
A PICTURE SAYS ZERO WORDS.
@ringomoss
BODY IS A TEMPLE
nerv.co.uk
TYPOGRAPHY & FONTS. KEEP IT SAFE.
@ringomoss
BODY IS A TEMPLE
nerv.co.uk
RESPONSIVE DESIGN FOR DEVICES.
@ringomoss
BODY IS A TEMPLE
nerv.co.uk
RESPONSIVE DESIGN FOR DEVICES.
@ringomoss
BODY IS A TEMPLE
nerv.co.uk
TARGET YOUR EMAIL. ONE MESSAGE.
@ringomoss
BODY IS A TEMPLE
nerv.co.uk
Text Versions are Pretty. important
@ringomoss
CALL TO ACTION
nerv.co.uk
@ringomoss
CALL TO ACTION
nerv.co.uk
PERSUASIVE AND COMPELLING.
@ringomoss
CALL TO ACTION
nerv.co.uk
PERSUASIVE AND COMPELLING.
USE COMMAND WORDS AND VERBS.
@ringomoss
CALL TO ACTION
nerv.co.uk
PERSUASIVE AND COMPELLING.
USE COMMAND WORDS AND VERBS.
BUTTONS VS LINKS.
@ringomoss
CALL TO ACTION
nerv.co.uk
BUTTONS VS LINKS.
@ringomoss
CALL TO ACTION
nerv.co.uk
PERSUASIVE AND COMPELLING.
USE COMMAND WORDS AND VERBS.
BUTTONS VS LINKS.
DO THE SQUINT TEST.
@ringomoss
CALL TO ACTION
nerv.co.uk
DO THE SQUINT TEST.
@ringomoss
CALL TO ACTION
nerv.co.uk
PERSUASIVE AND COMPELLING.
USE COMMAND WORDS AND VERBS.
BUTTONS VS LINKS.
DO THE SQUINT TEST.
WT…F - Shape.
@ringomoss
CALL TO ACTION
nerv.co.uk
WT…F - Shape.
@ringomoss
ASK ME ANYTHING
nerv.co.uk
@ringomoss
THANKS VERY MUCH
nerv.co.uk