mind and emotions

eMage™branding a creative boutique, born four decades ago when

marketing and branding, was two non-existing words

our renowned expertise in articulating a compelling and refreshing

positioning improving value proposition, key loyalty drivers, recasting

equities, brands optimization, and master crafted strategies for your

unique needs starting from the ground up, delivering a great brand

appeals, to both hearts and minds is where eMage™branding makes the

tangible difference in areas such as

deep sector immersion

marketplace discovery

consumer insights

brand equity assessment

brand positioning

design architecture

new concept development

brand drive real business performance,

that's why a sound strategy is so important appeals to both

hearts and minds

&top-of-mind

evangelist

top-of-heart

innovators

brand strategy

a solid brand strategy transmits, and encapsulates the personality

of your company, and provides a clear plan as to how you will this

personality communicate to your customers

to create, we investigate and research in-depth areas such as

deep sector immersion

marketplace discovery

consumer insights

brand equity assessment

brand positioning

design architecture

new concept development

eMage™branding teams are multidisciplinary strategists, designers and

writers, as well as digital and implementation experts, including

• create new or refresh positioning for companies and products

• recasting mission, vision and values

• improving financial performance through brand portfolio

optimization

• articulating a compelling, differentiated brand messaging

framework

• evaluating the equities and liabilities of both the client and

competing brands

• quantifying economic value at risk when making brand

decisions defining aspects of competitive advantage

• identifying the underpinnings of brand sustainability

• aligning branded customer experiences with purchase and

loyalty drivers

integrated design

the idea is to keep an open dialogue with audiences, with a view to

translating customer voice into a brand culture, can be manifested as

a set of actions based on a common view of the world

diversity is a particular strength of the eMage™branding design team

with origins in many countries, and a command of multiple languages and

cultures, we bring multicultural insight that elevates our work above the

expected combining a passion for art, design, color, texture and

typography with close client collaboration and lively interaction

each of our designers brings a unique skill set and viewpoint. when we mix

the result is a better outcome, we are a team of skilled individuals that see

the big picture, working to discover seamless solutions in any medium; we

see the world as our creative canvas

we are behind all of our design is a strong strategic focus, a fact-based,

insightful direction, is what keeps our creativity on a clear path to passion

and drive, combined with artistry and deep thinking, are what set at

eMage™branding, apart from the rest, offering enhanced value with the

ability to go beyond a narrow project focus, delivering fully realized

integrated design solutions

corporate identity

logo design and naming

signature systems

identity standards

implementation guidelines

collateral systems

marketing communications

... and much more

naming and nomenclature

the right name can make your brand memorable; the wrong one can hold

it back

we create unique, compelling names for organizations, products and

services in multiple industries, names that excite get attention and spur

interest

memorable name is the defining element of a brand,

It embodies the brand idea and sets the stage for grabbing attention and

driving action, and, there's nothing more fun and creative than developing

a new brand name, naming is both art and science, requiring rigor to

deliver results, that's what delivers

from creative brief to ideation, name selection, and legal clearance, our

approach is a proven way to reach a simple objective and deliver a great

name

creating a great name is a bit like capturing lightning in a bottle,

inspiration can come, great ideas whenever and wherever they might

happen

our naming system helps screen potential name candidates against

critical criteria such as domain, trademark availability and cultural

sensibilities, also builds a lexicon for the entire naming exercise by

codifying ideas in a database, that allows for sharing and naturally

expanding creative possibilities

design and engineering

prototyping

manufacturing

project management

variances

installation

maintenance

rebranding

signage and nomenclature

we have at our disposal a wide range of versatile systems which can be

easily adapted to client’s image, signposting, merchandising, display and

commercial outfitting a modular system simple to install are available to

facilitate any application

digital holistic

digital is the endowment on which leading brands are built in today’s,

society digital creates a lively audience in a collaborative intoning, around

an interactive community, talking with one another, and with you

mobile, social, web…digital is now, no one knows that better than

eMage™branding

this is why we ensure the customer experience embodies your brand in all

things digital, is the foundation on which successful brands are built in,

today's world at the same time, digital is where you will have the least

control of your brand and where your brand will grow most organically,

digital is where your investment in your brand will produce the biggest

return, most importantly, digital creates a lively collaborative environment

do you have a strategy for managing your brand across

the digital universe?

today doing so, is more complex than ever, with countless ways for

consumers to experience your brand, It's about many things, mobile, and

devices, point-of-purchase and location-aware services, social media,

review sites and user-generated content

a place where your customers aren't just an audience but an

interactive community, talking with one another and with you

content strategy

information architecture

web development and applications

mobile and apps design and

development

SEO web positioning web and search

optimization

social media interface and marketing

growth hacking

are you truly ready?

image vs. identity

corporations are like people, they have individual characteristics, cultural

Impressions, and philosophies, yet to the public they often seem - cold -

and characterless - listless, with no visible signs of life a - trademark -

the visible part of the corporate identity programs, helps to - humanize -

a company by representing a face, a personality in the form of a symbol

the - symbol - reflects the company’s identity and helps to mold its

- image - in a positive way

understanding the difference between the concepts of corporate image

and corporate identity, is the first step toward closing the gap between

the two

the corporate image is the way in which a company is perceived by the

public, consumers, competitors, suppliers, the government, and the

general public

corporate identity on the other hand, is a symbol that reflects the way in

which the company wants to be perceived, is the ideal situation, and can

be created, whereas image is always earned

we believe in developing images and identities, based in strong emotional

response, the strength response increases in direct proportion to the

length of time that a particular image has been in use, once a positive

image is established and supported by those inside and outside the

company, transmit appearance of power, consumers want to feel the

power and strength of corporation through association with its

commodities or services, they want to feel they are dealing with an

organization that is stable, and reliable when there are buying

its services or investing in the company sense of experience, confidence

and tradition, when a company has established these characteristics, it is

able to launch new products based on its past performance

customer loyalty

a brand only delivers its promises when it has the corporate culture to

back them up

eMage™branding help to deliver customer loyalty and shareholder value

through leveraging the potential in your employees to create powerful

brand cultures

with market place competition being so fierce, a strong culture can be the

definitive reason customers choose your brand

even with compelling graphic design and interiors, customers will only

benefit from a brand's promises and products when employees collectively

understand, take and transform them into unique service experiences

we believe in your human capital to add

value to your brand

If employees are not aware of a

brand's promises and products,

can customers be?

our holistic approach provides advice and

coaching for your internal and external

branding

employees who identify with and respect their employer will become

powerful PR and marketing beacons, they will communicate a brand's

purpose and promises to every customer they engage with enabling

customers to relate to and emotionally attach to your brand

they are the voice of emotion of your brand

eMage™branding, understand your market needs, our multidisciplinary and

multicultural resources, plus our creative flair and original thinking, and this

proven methodology is fundamental to delivering the dynamic solutions

and satisfaction to our global clients

with origins in many countries and a command of multiple languages,

we bring multicultural insight that elevates our work above the

expected, combine a passion and lively interaction for art, design,

color, texture and typography, and our hearth in a close collaboration

brand collaterals

eMage™branding idea is to keep an open dialogue with audiences, with a

view to translating customer voice into a brand culture that can be

manifested as a set of actions based on a common view of the world

packing

however, the real work begins when our creative team elegantly weaves

all the elements into a holistic packaged brand, one that has both hearts

and meaning

stationery

the power of stationery is not to be underestimated It punches well above

its weight in the marketing hierarchy, a business card, for instance, can

represent professionalism, credibility, creativity and more. the choice of a

quality paper stock, special finish, color, typography and strong design can

give an impression which speaks about an organization and it adds true

value to a brand

print

great print design gets you noticed, it gives your customers a way to

tangibly engage with your brand from the first impression of well-crafted

stationery to the weight of corporate brochure printed collateral can help

to move you nearer to the point of making a sale, print have real impact

brochures and memories

we live in a rapidly growing digital world, design for print still holds strong,

we believe that approaching brochure design strategically has the power

to inspire action

exhibitions

our highly creative and experienced team design signage and exhibition

graphics for a wide range of businesses and exhibitions, up to date with

the latest display techniques, we suggest progressive ideas to deliver

outstanding designs to perfectly position you and set you apart from the

competition

brand guidelines

eMage™branding guidelines are the instruction manual to show how to use

a visual identity they provide the framework that defines the visual assets

and shows how to use them in each circumstance

brand guidelines are useful, and the larger the organization, the more

helpful they become and can help you manage your brand so that it grows

in value a brand only delivers its promises when it has the culture to back

them up.

with market place competition being so fierce, a strong culture can be the

definitive reason customers choose your brand even with compelling

graphic design and interiors, customers will only benefit from a brand's

promises and products, and internally when employees collectively

understand, take and transform them into unique service experiences

with market place competition being so fierce, a strong culture can be the

definitive reason customers choose your brand even with compelling

graphic design and interiors, customers will only benefit from a brand's

promises and products, and internally when employees collectively

understand, take and transform them into unique service experiences

experience

with over three decades of experience our clients are included in

all market segments and locations

reach out

1344 seagrape circle

weston, florida 33326

skype eMagebranding

tel 954.684.6686

info@eMagebranding.com

www. eMagebranding.com

eMage™branding

a wholly own subsidiary of

www.ardiz.com

info@ardiz.com

© copy right eMage™branding 2013