ELT English Business Proposal
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Transcript of ELT English Business Proposal
Presented By: Group 4Fong Pak Sum, Sam 1007601742Lee Lai Kit, Jackie 1007616572Ng Chun Fai, Jeffrey 1007601411Yu Chin Hang, Steven 1007601691Yu Tsz Tung, Yandy 1007611653
Agenda
Conclusion
Implementation Schedule
Financial Projection
Operation
Marketing Strategy
Business and Product
Existing Opportunity
Background
• “New Senior Secondary Curriculum”, “334 Scheme”
• Commenced in 2009
NSS Curriculu
m• “Hong Kong Diploma of Secondary
Education”• Replace HKCEE and HKALE
HKDSE
• “Other Learning Experience”• A new element in CurriculumOLE
Other Learning Experience
• Whole-person Development of Students
Objective
405 Hours OLE
Moral and Civic
Education
Community Service
Career-related
ExperiencesAesthetic
Development
Physical Developmen
t
Problems
Schools• No expertise to
organize OLE activities• e.g. Career-related
Experiences
Teachers• Heavy workload
• organizing activities• teaching• administrative work
Our Business
Quality OLE Activities
Students
Product – What we do
• Problems of a school…
OLE requirement Teachers’ workload Activity’s Quality
Solution:
We are a service provider which offers comprehensive learning experience packages for secondary school
Contacting
Planning
Executing
Schools
Product – Target customers
• 500 secondary schools in Hong Kong
Secondary school Human resources
Scale
Connection
Specialization
Standardized packages
All types of activities
Product – Specific packages
• Fo Tan Artist Studio Tour (aesthetic development)
• Opportunity City (career-related experience)
Poverty in Action:Taste the life of a destitute family
Community
Aesthetic
Fan Tan Art Workshop Tour:Understand the current local art development
Career
Opportunity City:Experience social and workplace reality
Product – Opportunity City: Why?
Opportunity City (career-related experience)
Reasons:
Hong Kong students lack survival skills
Only 18% students enter university
Product – Opportunity City: Why?
Opportunity City (career-related experience)
Workshop Game Intern Debrief
Day 1Day 1 Day 2Day 2
Product – Schools’ needs served
Quality
Minimal Workload
OLE
• The 5 categories of OLE
• Abundant content• Meaningful• Well-planned
• Collect fees• Confirm attendance• Provide venues
Marketing Campaign
Increase Awareness
Acquire New Customers
Retain Customers
A Gradual Approach of Marketing
Information Seminar
Half Day Experience
Program
Referral and Loyalty
Program
Marketing Campaign
Information Seminar
Session StructureProgram information and benefitsSolution offerings (Products) Sharing of past participantsQ & A
Half Day Experience Campaign
Half Day Experience Program
Loyalty Program
Year of Relationship
Discount Percentage
1-3 5%
3-6 10%
6-10 15%
Over 10 20%
Valued Added Services
Price
YMCA HKFYG Our firm270
290
310
330
350
Price; 300
Price of Comparable Programs
Organization
Pri
ce
Internal Operations• Staffing
• Office– Located in Kwun Tong
• Equipment– Office equipment– Activity materials
Sales and marketing4 members
Administrations 3 members
10 part time event helpers
Projected Sales
6% 11%
Month Number of activities to be provided
1-6 14
7-12 22
13-18 26
19-24 38
No.
of a
ctivi
ties
Monthly sales
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Month
Projected Revenue• Enrollment fee: $ 300/ student• Number of participants in one activity: 150
Projected Revenue
HK
D m
illio
n
Month
• Start-up expenses
Projected Expenses
Distribution of start-up expenses (Total: HKD 0.1 million)
• Start-up expenses • Operating expenses
Projected Expenses
Distribution of operating expenses in Year 1 (Total: HKD 1.8 million)
Net income for the year
Year 1: (191.80) Year 2: 311.60
Projected P&LMonth 1-6 7-12 13-18 19-24
Revenue 630.00 990.00 1,179.00 1,710.00
Expenses 826.60 986.60 1,132.00 1,342.00
EBITDA (196.60) 3.40 38.00 368.00
Net income (179.90) (11.90) 17.20 294.40
(in HKD’ 000)
Projected net worth
HK
D m
illio
n
At the end of the month
Payback Period = 1.8 years
1.1 million
Implementation Schedule
Capital Repayment and Market Expansion
Further Product development
Pre-commencement Preparation
Stage 4
Stage 3
Programs Operation
Stage 2
Stage 1
Sept 2013
Sept 2012
Sept 2011
Jun-Sept 2011
Benefits
Investors• Profits return• Good investment opportunity
Schools and Teachers• Minimize workload • Better activities to students
Students• All-rounded development• Interesting ways to learn
Society• Raise awareness of social issues
Feasibility
Financial Aspect
Financial Aspect
MarketAspectMarketAspect
OperationAspect
OperationAspect
Sustainability
Market Demand• Persistent market demand • Increasing education consumption per child
Education Market
Competitive Advantages• Unique program design• Best-cost provider• Strategic alliance• High brand loyalty
Conclusion
Quality OLE Activities
Students Competitive advantages
Market Demand Investment Opportunity
Market Opportunity
Q&A