Elskiskis ski and snowboard shop revised
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Business proposal by: Daniel Ducic, Elsie Cardenas, Devon Zielinski, Jenny Ngo
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Transcript of Elskiskis ski and snowboard shop revised
Business proposal by:Daniel Ducic, Elsie Cardenas, Devon Zielinski, Jenny Ngo
ProposalCreate a new Ski and Snowboard Company
based in Denver, Colorado
Focus on providing high end services and products
Estimated Cost: 10 million
Overview Industry Overview
Website Analysis
Goals and Expectations
BenefitsHigh margin items such as Apparel and
Gear for guaranteed profitability
Rental services for Snowboards, Skis and Snowmobiles
Instructor Classes and Private Lessons
Industry OverviewDemographic of skiers and snowboarders is
25-50.
High margin and sales levels in apparel
Leisure ski trips have seen a 15% increase over the last few years
A Growing IndustrySeason 2006/2007 2007/2008 % Change
Number of Visitors to Ski Resorts
55.1 Million 60.1 Million +6.1%
Porters Five ForcesHigh High
Low
High High
Buyer Power Supplier Power Threat ofSubstituteProducts
Threat of NewEntrants
Rivarly AmongCompetitiors
Websites AnalyzedBuckmans
Pedigree Ski Shop
Burton
US Outdoor Store
GoalsUnique Shopping Experience
Extraordinary Customer Service
90% Awareness in First Year
Increase Net Operating Profit (NOP) 10% year over year
Expand to 5 stores within 10 years
Potential Kiosk Locations
Aspen Vail Breckenridge
Services Include: Private Lessons Rental Reservations Check-insPurchase Products
Final ThoughtsEstimated cost of 10 million
Industry is growing due to lower age demographic
High chance of success due to high margin products and services
