Elsen Deck

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Become a Trading Machine *Formerly known as Samurai Investments

description

Elsen Pitch Deck - 2014.09.10 - Public Copy For private copy and notes please reach out to Zac Sheffer via the elsen.co website

Transcript of Elsen Deck

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Become a Trading Machine

*Formerly known as Samurai Investments

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ZAC SHEFFER CEO & Co-Founder • Credit Suisse: HOLT - Model Development • Full Stack Developer • Mechanical Engineering - Northeastern

JUSTIN WHITE CTO & Co-Founder • US Gov’t – Hardware / Software Development • IBM – Software Developer (FPGA) • NSF / NU Research – C/C++ and CUDA (GPU)

RYAN JOHNSON VP Product & Co-Founder • University of California, Berkeley – COE • Livescribe, Inc. – UI / UX • 6+ Years Product Management Experience

ADVISORS

- 5 Interns - 1 Marketing Associate (Contractor) - 1 Graphic Designer / UI (Contractor)

ADDITIONAL

- Director of Research · Credit Suisse - Director of Program Management · Fidelity Investments - Business Manager · Bloomberg - VP Information Systems · Digital Credit Union - Managing Director · Hercules Capital - Portfolio Manager · Egan Advisors - Director of Engineering · Lime Brokerage - VP Engineering · EMC - Associate Dean · NEU College of Engineering - IDEA Program

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a THE TEAM

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a OUR CUSTOMERS

KATE Financial professional, SFO. Goldman Sachs, hedge fund. Trades equities to keep skills sharp.

· Age 39

JAKE Retired, Florida. Former business owner, high net worth. Trades equities for fun & profit.

· Age 65

WHERE TO FIND THEM:

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a THE PROBLEM

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a THE SOLUTION

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a WHAT WE DO

Elsen is like having thousands of eyes watching the stock market for you, then receiving real-time

notifications on when to buy and sell.

• Speed up the process.

• Reduce effort and complexity.

• Prevent costly mistakes.

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• ALGORITHMIC TRADING

• MOBILE EXECUTION

• COMMUNITY VALIDATION

THE SOLUTION

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a THE SOLUTION

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CUSTOM STRATEGIES Create a strategy using fundamental and technical analysis, all packaged in a user-friendly and intuitive interface.

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a HOW IT WORKS

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STRATEGY ANALYSIS Use high-speed backtesting to analyze how your strategies would have performed during the best and worst times using historical market data.

HOW IT WORKS

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a HOW IT WORKS

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MAKE TRADING DECISIONS MOBILE Elsen automatically sends investors notifications when companies trigger their strategy rules, allowing investors to focus on decision making.

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a HOW IT WORKS

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JOIN A COMMUNITY Nothing can beat real investors working together. Imagine millions of investors sharing trading strategies, discussing historical results, and working towards a common goal: to outperform the market.

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a TAPPING INTO INVESTORS

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Cloud-Based GPU-Accelerated Architecture Speed • Scale • Automation

CPU Multiple Processes

GPU Thousands of Processes

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RARE EXPERTISE We’ve built the FASTEST, MOST SCALABLE cloud-based architecture available.

Backtest multiple strategies over 5+ years of market data within seconds

Simultaneously process all US equity data minute-by-minute in real-time

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a THE TECHNOLOGY

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$4 BILLION Annual Recurring Revenue at 100% Market Penetration

x $20 PER MONTH

Subscription to Live Feeds & Notifications

BREAKDOWN OF US RETAIL INVESTORS

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a MARKET OPPORTUNITY

ACTIVE INVESTORS 3-10 trades / mo.

TRADITIONAL < 3 trades / mo.

DAY TRADERS 11–100+ trades / mo.

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ACTIVE INVESTING PASSIVE INVESTING

FRIENDLY AUTOMATION

INFORMATION

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a COMPETITIVE LANDSCAPE

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a QUOTES FROM OUR USERS

Justin Ballard The next generation of investors are demanding better trading tools and ways to interact in a meaningful way with each other. Elsen has nailed it.

Jason Machesky The products offered by brokerages now are almost embarrassingly bad.

While others have pushed back against innovation, you guys have re-imagined and fundamentally improved the way people trade.

Greg Dillon In a matter of minutes, I can analyze how my trading strategy would have performed during the worst and best times. Wait, it made money in 2008? Done.

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Tap into existing marketplaces at brokerages / financial websites.

Affiliate Marketing - Pay up to $40 commission for each user that signs up for a subscription.

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a CUSTOMER ACQUISITION

LTV $250

CAC $20 - $40 FREE TO PAID CONVERSION 10%

REFERRAL RATE 5%

Invite your friends / referral programs. Users can earn a free month for each friend that uses their invitation to create an account.

ECONOMICS

80% viral growth in accounts (K = 1.8)

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a OUR TIMELINE

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[email protected] (619) 729-0731