Elscint and the worldwide medical imaging industry - Arber Hoxhallari
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Transcript of Elscint and the worldwide medical imaging industry - Arber Hoxhallari
Elscint and the worldwide medical imaging industry
An Israeli high-technology firm tried to carve out a niche in an industry where global scale and reach count.
Overview
• High-technology policies of Israeli government.
• The medical imaging industry.• Elscint global strategy.• Technological innovations.• The problem and the situation.• Possible solutions.• Consequences.
High-technology policies of Israeli government.
• Greater value-creating activities than more traditional industries like agriculture or manufacturing
• More likely to gain global market share• Low cost loans for technological development
The medical imaging industry
• Global industry• Sales to hospitals and clinics• Competition based on the technological innovations• The structure of the healthcare in different countries
affects this competition
Elscint’s global strategy
• Focused out of Israel• Dedicated sale force in every target market• Elscint pioneered many technological innovations• Produced advanced software for it’s devices
Technological innovations
• Computed tomography• Nuclear medicine imaging• Magnetic resonance imaging• Ultrasound imaging
Problems and the situation
• Cost consideration played a major role besides the technological innovation
• As a small and new company was threatened by the competition
• The complexity of global market made it difficult to compete
• Changes should be made in the global strategy
Possible solutions
• Increase the market share in Israel • The government should keep supporting
Elscint• Maintain the position of the leader in
technology
Consequences
• Increase the revenues• Generate economical growth for the
country• Being a leader in technology is crucial for
expanding in the global market
Thank You!
Arber Hoxhallari