5 minutes on Mobile Email

Elliot Rossactionrocket.co | @actionrocket

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emaildesignreview.com

actionrocket.co

Why mobile email?

5Sources: The Guardian, Comscore, Econsultancy

• 44.8% of the British population now owns a smartphone

• 55% of users check mobile email every day

• 27% of emails are opened on mobile devices

The mobile revolution

6Sources: http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/

Comscore 2011 Mobile Report 

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41.8%Android

27%iPhone

21.7%Blackberry

5.7%Windows

To Do:

Get the device open stats

for your campaigns

(Use Litmus.com if your platform can’t do that)

Only 20% of users surveyed found mobile email as easy to use as on a computer.Strong Signals: Mobile Email Marketing Is Connecting With Consumers 

9Sources: Comscore, eDialog Mobile Insights report

5 easy wins

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Responsive design

Responsive Design:One HTML, layout adapts for devices

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@iamelliot

actionrocket.co/mailcamp

emaildesignworkshop.com