Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

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Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

Transcript of Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

Page 1: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

Ellen Weinhold, FSS CoordinatorSusan Kanoff, FSS Coordinator

Marketing the FSS Program

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Page 2: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

WHAT WE’LL BE CHATTING ABOUT…

Social workers, grant writers, life coaches and now marketing directors!

Why do I need to market my program?Marketing to FSS participants

(recruiting)Marketing to the community

(networking, partnerships and donations)

Developing materials

Promoting FSS!

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Page 3: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

THINK BUSINESS!Part of running a successful program is

getting the word out!You will need to develop various

marketing materials and campaigns that appeal to your targeted population.

Get creative and have fun with it.You will yield positive results with

professional marketing materials (more recruits, donations and services).

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Page 4: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

GETTING THE WORD OUTFOR RECRUITING

How do you want to reach your potential clients? (mass mailing, informational coffee, session at voucher briefing…or all of the above)

Develop an assortment of marketing materials such as business cards, brochures, flyers, postcards, etc.

Get creative and use clear and easy to understand language

Recruiting methods may depend on your program size, budget and geographical location.

Maintain communication with your Section 8 Coordinator. He/she will be essential for recruiting.

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Page 5: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

BROCHURES SHOULD INCLUDE:

Eye catching colorful flyerDescription of FSS ProgramHighlight “golden egg” escrow accountsSupportive services offered through FSS

ProgramKey components of FSS ProgramStress that FSS posses no risk to Section 8The effectiveness of the FSS ProgramVignettes from Actual FSS participantsAll contact information

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Page 6: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

FSS Informational Session Flyer

Eye catching colorful flyerMass mailing to all Section 8 voucher holdersTime, date, location that is convenient for your

populationRSVP- limited number of slots availableYour Contact InformationOffer childcare & refreshmentsOffer door prizes ( i.e. grocery store gift card,

Wal-Mart gift card)

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Page 7: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

THE INFORMATIONAL SESSION

Handouts Explain benefits of FSS Program Fully explain escrow accounts in

clear simple termsHave FSS program graduates talk

about their positive experiences.Q & ASet up individual appointments

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Page 8: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

THE ESCROW ACCOUNTHow FSS Escrow Works

Initial Situation

Total Tenant Payment Contract Rent HAP

$200.00 $1,000.00 $800.00

Two Years Later (Employment Income Increases TTP to$500.00)

Total Tenant Payment Contract Rent HAP

$500.00 $1,000.00 $800.00

$500 HAP

$300.00 Escrow

TTP = Your portion of the rent

HAP =The Housing Authority’s portion of rent

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Page 9: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

WHY MARKET TO THE COMMUNITY?

To raise awareness of the programTo help recruiting efforts (referrals

from other agencies)Services for clientsDonationsFundraise

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Page 10: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

RAISING AWARENESS

Getting the word out to other Social Service agencies

Target feeder programsCoordination of servicesMaximize services for clients

Community InvolvementFundraising.

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Page 11: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

MARKETING TO THE COMMUNITY

Develop specific marketing materials for businesses and organizations

Identify agencies, organizations and businesses

Offer to speak about FSS ProgramGet to know your town officials and

politiciansList FSS services on city/town websiteTarget local businesses for donations

and employment opportunities.©

Page 12: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

MARKETING TO THE COMMUNITY

Join local boards and committeesWrite a newsletter to update the

community on the FSS Program Create a FSS websiteContact the local media (radio, newspaper,

etc) to cover success stories

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Page 13: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

MARKETING MATERIALS

Develop marketing materials such as brochures, flyers, and business cards

Materials should include program mission, description of FSS, success stories, innovative programs, links, and contact information.

Keep format professional

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Page 14: Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©

RESOURCES Get a listing of community agencies & organizations from the

internet and the Yellow Pages (social service organizations listing) Helpful Links www.fsspartnerships.org (FSS Partnership

www.hud.gov/offices/pih/programs/hcv/fss.cfm

(HUD FSS website) Kathryn Greenspan (HUD) e-mail [email protected] Anice Shervis (HUD public FSS) [email protected] Yahoo group http://groups.yahoo.com/group/FamilySelfSufficiency/

Contact us for help:

Ellen Weinhold, Methuen Housing Authority, 24 Mystic St. Methuen, MA 01844

Phone (978) 682-8607 ext 24 E-mail eweinhold @methuenha.com

Susan Kanoff, North Andover Housing Authority, One Morkeski, Methuen, MA 01845 Phone (978) 682-3932 ext. 15 E-mail [email protected] ©