Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©
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Transcript of Ellen Weinhold, FSS Coordinator Susan Kanoff, FSS Coordinator Marketing the FSS Program ©
Ellen Weinhold, FSS CoordinatorSusan Kanoff, FSS Coordinator
Marketing the FSS Program
©
WHAT WE’LL BE CHATTING ABOUT…
Social workers, grant writers, life coaches and now marketing directors!
Why do I need to market my program?Marketing to FSS participants
(recruiting)Marketing to the community
(networking, partnerships and donations)
Developing materials
Promoting FSS!
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THINK BUSINESS!Part of running a successful program is
getting the word out!You will need to develop various
marketing materials and campaigns that appeal to your targeted population.
Get creative and have fun with it.You will yield positive results with
professional marketing materials (more recruits, donations and services).
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GETTING THE WORD OUTFOR RECRUITING
How do you want to reach your potential clients? (mass mailing, informational coffee, session at voucher briefing…or all of the above)
Develop an assortment of marketing materials such as business cards, brochures, flyers, postcards, etc.
Get creative and use clear and easy to understand language
Recruiting methods may depend on your program size, budget and geographical location.
Maintain communication with your Section 8 Coordinator. He/she will be essential for recruiting.
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BROCHURES SHOULD INCLUDE:
Eye catching colorful flyerDescription of FSS ProgramHighlight “golden egg” escrow accountsSupportive services offered through FSS
ProgramKey components of FSS ProgramStress that FSS posses no risk to Section 8The effectiveness of the FSS ProgramVignettes from Actual FSS participantsAll contact information
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FSS Informational Session Flyer
Eye catching colorful flyerMass mailing to all Section 8 voucher holdersTime, date, location that is convenient for your
populationRSVP- limited number of slots availableYour Contact InformationOffer childcare & refreshmentsOffer door prizes ( i.e. grocery store gift card,
Wal-Mart gift card)
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THE INFORMATIONAL SESSION
Handouts Explain benefits of FSS Program Fully explain escrow accounts in
clear simple termsHave FSS program graduates talk
about their positive experiences.Q & ASet up individual appointments
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THE ESCROW ACCOUNTHow FSS Escrow Works
Initial Situation
Total Tenant Payment Contract Rent HAP
$200.00 $1,000.00 $800.00
Two Years Later (Employment Income Increases TTP to$500.00)
Total Tenant Payment Contract Rent HAP
$500.00 $1,000.00 $800.00
$500 HAP
$300.00 Escrow
TTP = Your portion of the rent
HAP =The Housing Authority’s portion of rent
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WHY MARKET TO THE COMMUNITY?
To raise awareness of the programTo help recruiting efforts (referrals
from other agencies)Services for clientsDonationsFundraise
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RAISING AWARENESS
Getting the word out to other Social Service agencies
Target feeder programsCoordination of servicesMaximize services for clients
Community InvolvementFundraising.
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MARKETING TO THE COMMUNITY
Develop specific marketing materials for businesses and organizations
Identify agencies, organizations and businesses
Offer to speak about FSS ProgramGet to know your town officials and
politiciansList FSS services on city/town websiteTarget local businesses for donations
and employment opportunities.©
MARKETING TO THE COMMUNITY
Join local boards and committeesWrite a newsletter to update the
community on the FSS Program Create a FSS websiteContact the local media (radio, newspaper,
etc) to cover success stories
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MARKETING MATERIALS
Develop marketing materials such as brochures, flyers, and business cards
Materials should include program mission, description of FSS, success stories, innovative programs, links, and contact information.
Keep format professional
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RESOURCES Get a listing of community agencies & organizations from the
internet and the Yellow Pages (social service organizations listing) Helpful Links www.fsspartnerships.org (FSS Partnership
www.hud.gov/offices/pih/programs/hcv/fss.cfm
(HUD FSS website) Kathryn Greenspan (HUD) e-mail [email protected] Anice Shervis (HUD public FSS) [email protected] Yahoo group http://groups.yahoo.com/group/FamilySelfSufficiency/
Contact us for help:
Ellen Weinhold, Methuen Housing Authority, 24 Mystic St. Methuen, MA 01844
Phone (978) 682-8607 ext 24 E-mail eweinhold @methuenha.com
Susan Kanoff, North Andover Housing Authority, One Morkeski, Methuen, MA 01845 Phone (978) 682-3932 ext. 15 E-mail [email protected] ©