Elle Fact File
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Elle Fact File
Transcript of Elle Fact File
Robbie Myers
Who is the editor?
Elle is owned by the Lagardère Group of
France. It is published in the US by Hearst Magazines, in Canada by Transcontinental Media, Brazil by Grupo Editora Abril, in Mexico by Grupo Expansión, Argentina by Grupo Clarín, in Singapore by Mediacorp, in Serbia by Adria Media, in Turkey by Doğan Burda Magazine, in Germany by Hubert Burda Media and by Ringier in Romania and in other countries including Spain and Portugal.
Which companies publish it?
Elle was founded in France in the year 1945. In
the 1960s, it was read by with 800,000 loyal readers and a then invented the famous slogan: "Si elle lit elle lit Elle (If she reads, she reads Elle)". Daniel Filipacchi and Jean-Luc Lagardère purchased Hachette magazines in 1981, which included the then-struggling Elle. Elle was then launched in the U.S then other countries.
When was it first published?
France – Weekly
Worldwide - Monthly
When is it released?
Elle reaches over 21
million readers. 82% of Elle's audience are women between the ages of 18 and 49. 34.7 years old is the median age. But Elle targets young women aged 16-30, interested in the latest beauty or fashion trends.
Who is the target audience?
Elle usually cover fashion
trends, latest celebrity life stories and ‘how to look after your body’ stories. Examples:“Lily Allen in pursuit of happiness”“The jumper of the season”“Free manicure or pedicure”
What issues/stories do they usually cover?
