49th TOCPA International Online Conference

www.tocpractice.com

Tali MastboimIsrael

CBS LTDwww.cbs4results.com

June 3rd, 2021

Eli Goldratt’s Legacy in the World

1

1980 1985 1990 1995 2000 2005 2010 2020

Production, Throughput Accounting – OPT, The Goal, The Race, The Haystack Syndrome

The Thinking Processes– Jonah Program ,TOC

TOC

Evo

luti

on

ove

r la

st 4

0 y

ears

Distribution, Marketing, Management Skills– It’s Not Luck

Project Management – Critical Chain

The TOC Holistic Approach –Satellite program - 8 Video Sessions

TOC & Technology– Necessary but not Sufficient

TOC & Strategy (Viable Vision)The Choice Value Chain, Business, Market

TOC Evolution over last 40 years

1

2

3 4

TOC Start

2

1. “Tali, move to the USA” - Rainy day parking lot

2. More Thruput, OPT SW, OPT-Serve breakthrough

3. 4 Pilots Fortune 500 Large Projects

4. Selling to Fortune 500 CEO - Attack the problem

5. Fast Results = focus on bottleneck thruput

Creative Output USA 1979-1984

3

1

What did I learn from Eli?

Hutzpah, Socratic Selling, Fast Results

Holland Signaal ( Philips) NL 1987-1990Defense, 5000 employees, complex products

4

What did I learn from Eli?

Software and Knowledge, Managers’ Buy-in,

Listen-Learn-Implement

2

1. First worldwide top management Jonah program

2. Harnessing all managers (Dutch betting)

3. Listen-Internalize-improve- Philips seminar

4. Results:30% thruput increase, opening contract

5. Signaal was sold to Thompson for 1 B Guilder

Caesar Group NL – Viable Vision 2004-2008IT services , 350 employees hourly & projects

5

What did I learn from Eli?

Aim for the Moon, In-depth Relationship, Dramatic changes starts at Re-Structure

3

1. Goldratt focus - 30 companies

2. Eli vision ”Bottom to top in 4 years ״

3. Long Term Managers` relationship

4. Major change requires new company

5. Results-significant improvement of projects

delivery: Thruput & on-time delivery

Garansys ( Caesar Subsidiary Company)IT as agreed

6

TOC flagship company time value projects - late penalty 25%-50% (only once)

“Eli’s question: “Hans ,do you want to live a full life?”, is now a part of myself”

Hans Van der Kooij - owner

“Garansys proved that a service company can be successful (in positioning and profit) by using throughput thinking and not cost thinking”

Luc Spaas - President Garansys

3

Godrej Properties India 2005-2009

7

Real estate Developer 120 employees Residential focus (Godrej Group)

How did I use what I learned from Eli?

1. Long Term relationship (Adi Godrej -CEO Godrej Group)

2. Business focus - Residential

3. Successful Implementation: CCPM (all resources are

outsourced) & Unique sales process (Joint venture)

4. Results - 2010 went public 2021 valuation 4.79 Billion $

5. Leading India real estate developer- quality & awards

6. Large bonus for Goldratt group

4

Eli Personal Legacy

8