The business is :

iPhone and Android applications of mathematics andphysics lessons, for the students in French “ClassesPréparatoires aux Grandes Ecoles” in a first time,

For all segments of students in a second time.

Costumers : students, successively of each segment (Classes Préparatoires, then medical students…)

Value Proposition : • Digital format => all the content in the pocket• Point of view of students => tips, how to avoid traps• Methods and tools =>

Problem solved : • Provide a quick access to a notion (transports, course not

reachable)• Review a previous chapter• Compact and goal-oriented (targets the resolution of exercices)

The initial investment very low :

• 300€ for a developer,

• 100€ for Apple and Google subscriptions.

Market : students in France (in a first time).

Fastly cash-flow positive !

This format is not yet used. Competitors : large publishers (Dunod, Hachette ...).

They will probably hire teachers and searchers to do the same.

There are 2.3 millions of students in France.

If we consider that:

We pay 30% of the earnings to Apple or Google we pay 10% of royalties for each writer of the content of an app targeting a

specific segment, plus the 300€ for the development of the first app (reusable for the next ones, as

explained), plus the 100€ for the Apple and Google subscriptions, an app is free, and content could be bought inside it, from 0.79€ to about 10€ for

each app.

We suppose that 1% of the prospects will buy 3€ on the app that is targeting them.

First, we are cash-flow positive very soon. And the profit formula would be for each year, (because the prospect won’t

need the same content the next year) : 2 300 000*1%*3€*60%-300=41 000€.

First app already running

We have to adress each segment of studentsseparately, beginning with the biggest ones

We have to find good writers, paid by royalties.

We have to correct the mistakes in our content as soon as a feedback from a user warns us.